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Video Games in South Africa

  • July 2015
  • -
  • Euromonitor International
  • -
  • 22 pages

Demand for video games in South Africa remains vibrant, owing mainly to the dynamic contribution of digital gaming, which achieved current value growth of 20% in 2014. The widespread penetration of smart devices, particularly smartphones and tablets, in combination with the relatively affordable price points of mobile games, continues to drive the positive performance of the category.

Euromonitor International's Video Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Video Games in South Africa
VIDEO GAMES IN SOUTH AFRICA
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2009-2014
Table 2 Sales of Video Games by Category: % Value Growth 2009-2014
Table 3 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Video Games: % Value 2010-2014
Table 5 LBN Brand Shares of Video Games: % Value 2011-2014
Table 6 NBO Company Shares of Video Games Hardware: % Value 2010-2014
Table 7 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
Table 8 NBO Company Shares of Video Games Software: % Value 2010-2014
Table 9 LBN Brand Shares of Video Games Software: % Value 2011-2014
Table 10 NBO Company Shares of Digital Gaming: % Value 2010-2014
Table 11 LBN Brand Shares of Digital Gaming: % Value 2011-2014
Table 12 Distribution of Video Games by Format: % Value 2009-2014
Table 13 Distribution of Video Games Hardware by Format: % Value 2009-2014
Table 14 Distribution of Video Games Software by Format: % Value 2009-2014
Table 15 Forecast Sales of Video Games by Category: Value 2014-2019
Table 16 Forecast Sales of Video Games by Category: % Value Growth 2014-2019
Prima Toys and Leisure Trading (pty) Ltd in Toys and Games (south Africa)
Strategic Direction
Key Facts
Summary 1 Prima Toys and Leisure Trading (Pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Prima Toys and Leisure Trading (Pty) Ltd: Competitive Positioning 2014
Executive Summary
Demand Increases Despite Poor Economic Growth
Video Games Witnesses Double-digit Growth
Large Players Continue To Lead Toys and Games
Leisure and Personal Goods Specialist Retailers Leads Distribution
Positive Growth Ahead
Key Trends and Developments
Licenses Remain Relevant
Added Value Through the Addition of Electronic Components
Digital Gaming Shapes Video Games
Market Data
Table 17 Sales of Toys and Games by Category: Value 2009-2014
Table 18 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 20 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 21 Distribution of Toys and Games by Format: % Value 2009-2014
Table 22 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources












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