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Video Games in South Africa

  • July 2015
  • -
  • Euromonitor International
  • -
  • 22 pages

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Demand for video games in South Africa remains vibrant, owing mainly to the dynamic contribution of digital gaming, which achieved current value growth of 20% in 2014. The widespread penetration of smart devices, particularly smartphones and tablets, in combination with the relatively affordable price points of mobile games, continues to drive the positive performance of the category.

Euromonitor International's Video Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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