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Yoghurt and Sour Milk Products in Malaysia

  • September 2016
  • 34 pages
  • Euromonitor International
Report ID: 1118922

Summary

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Consumers continue to indulge in yoghurt and sour milk products as part of their lifestyle and treat these products as a snack, as prices are affordable for all consumers. In addition, many brands, such as Yoplait, Sunglo, Nestlé and Farm Fresh introduced large packs of 400g, 1kg, 4kg and 1.5kg. The increasingly large pack sizes, together with discounts such as Anlene offering a 20% price discount, encouraged consumers to purchase in bulk in 2016.

Euromonitor International’s Yoghurt and Sour Milk Products in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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