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Based on a survey of over 6,000 consumers, Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Europe offers new insights into the current development and future prospects of insurance aggregators in six countries: France, Germany, Italy, Poland, Spain and the UK.

It examines the degree to which consumers in these countries research and purchase any kind of insurance online plus the size of the available market for the key products of motor and household insurance, as defined by new customers and switchers; it then analyses the distribution channels and interfaces used for acquiring these policies in each country, highlighting both the share of aggregators and the share of online sales in general, including indicators for the speed at which these are growing.

Moreover, it investigates the extent to which online insurance buyers in each country are using tablet computers or mobile phones for this purpose, as opposed to regular laptop or desktop computers, and establishes whether propensity to use aggregators is influenced by age and / or annual household income. In addition, it benchmarks the performance of up to eight of the leading insurance comparison sites in each country in terms of awareness levels, conversion rates and sales.

For many analyses, the latest data for 2012 is compared with that from a previous survey undertaken on the same subject in 2008 to show how the environment for insurance aggregators has evolved over time.

Key features of this report and the consumer data file that accompanies it include:

- unique data showing whether consumers in each country use one, two, three or up to seven or more websites when researching insurance products;

- standardised figures illustrating distribution channels employed for acquiring motor and household insurance, differentiating between 'available' customers buying for the first time or switching provider and customers simply renewing a policy bought in a previous year;

- similar statistics showing the distribution interfaces used for the same two policy types in each country with a split between sales in a face-to-face setting, online sales, telephone sales (both inbound and outbound) and postal sales;

- performance benchmarking for the leading aggregators in each of the six countries in order to indicate rates of recognition, usage to research insurance and usage to actually buy insurance;

- survey results that outline planned usage of online insurance comparison sites in each country and how future utilisation is likely to vary between previous users of aggregators and non-users.

Table Of Contents

Aggregation Metrics: Consumer Approaches to Insurance Comparison Sites in Europe
Table of Contents

0 0 EXECUTIVE SUMMARY 1
Consumers are most likely to research and buy insurance online in the UK 1
and least likely to do so in France 1
The average number of websites used by consumers to research insurance has fallen since 2008 1
Nearly a quarter of buyers of motor and household cover switched provider or took out a new policy in 2012 1
Aggregators are the second most important channel for switchers and new buyers of motor insurance 2
while the internet has become the leading sales interface for this product 2
Aggregator sales for household cover have grown even faster than for motor insurance 3
as have online sales 4
Outside of the UK, there are good prospects for further gains in sales via aggregators 4
though marketing strategies need to match growing use of tablet computers and mobile phones 4
1 0 INTRODUCTION 6
What is this report about? 6
Rationale 6
Definitions 6
European consumer research 6
Other international research reports 8
2 0 SURVEY ANALYSIS 10
Introduction 10
Consumer propensity to research and purchase insurance products online 11
Overview 11
Use of the internet to research and acquire insurance is least-developed in France 11
Segmentation by age and annual household income 14
Respondents aged 55 or over are least likely to research or purchase insurance online 14
Propensity to research or acquire insurance online tends to increase with rising annual household income 16
Number of websites consulted when researching insurance online 18
Respondents who research insurance products online are most likely to make use of three websites 18
The average number of websites used by online respondents has fallen since 2008 18
Motor insurance 20
Switchers and new buyers within the total 20
The annual churn rate for motor insurance is highest in the UK and lowest in France 20
Distribution channels used to acquire motor insurance 22
Behind direct sales, aggregators constitute the second most important distribution system in all countries 22
and are likely to have made significant inroads into the share of traditional channels since 2008 23
Use of cashback websites to buy motor insurance is visible in all countries other than Germany 24
Distribution interfaces used to acquire motor insurance 26
Online sales of motor insurance in the UK are substantially higher than in the other five countries 26
Online sales are eroding the distribution share of motor insurance of all other possible interfaces 28
Among online buyers, use of tablet computers and mobile phones has advanced furthest in Spain 29
Demographics of motor insurance aggregator customers by age and income 31
Generally speaking, younger respondents are more likely to purchase via comparison sites 31
although annual household income does not appear to be a consistent driver of this metric 32
Household insurance 33
Switchers and new buyers within the total 33
The annual volume of available buyers of household cover in Italy is comparatively tiny 33
partly because penetration is limited and partly because the switching rate is low 33
Distribution channels used to acquire household insurance 36
Direct sales, banking institutions and brokers compete strongly with aggregators in this arena 36
although the distribution share of aggregators is likely to have expanded since 2008 37
Cashback websites are used most heavily for buying household insurance in the UK 38
Distribution interfaces used to acquire household insurance 40
Online sales of household insurance have overtaken face-to-face sales in Italy as well as the UK 40
Across all six countries combined, online sales of household cover are nearly equal to face-to-face sales 42
Online buyers in Germany and the UK are least likely to use tablet computers or mobile phones 43
Demographics of household insurance aggregator customers by age and income 45
By age group, a consistent pattern for aggregator usage is visible in five out of six countries 45
although trends are somewhat less clear when analysed by annual household income 46
Analysis of multiple insurance products 47
Devices used for online purchases segmented by age 47
Online insurance buyers aged 18 to 34 are more likely to use tablet computers or mobile phones 47
Overlap in usage of aggregators 48
Typically, between a quarter and a third of users of aggregators buy both types of insurance in this way 48
Use of aggregators for other insurance products 50
Aggregators are also establishing themselves as a channel for other consumer insurance lines 50
Peak months for purchasing motor and household insurance 51
As an average for all six countries, sales of motor and household policies peak in January of each year 51
Performance metrics for leading aggregators 53
Consumer awareness 53
Across the aggregator brands investigated, recognition rates are highest for the UK's Confused com 53
Rastreator com and facile it lead by the same measure in Spain and Italy, respectively 53
with assurland com, Check24 and ubezpieczenia online faring best in the other three countries 53
User conversion rates 55
Rates of conversion from users to buyers are highest among the eight aggregators in Poland 55
Planned usage of aggregators 56
Intentions of all respondents 56
France is likely to remain the least developed market for insurance comparison sites 56
with similar prospects visible in Germany, Italy, Poland and Spain 56
and with the enthusiasm of insurance buyers in the UK destined to stay the highest 56
Intentions of all users of aggregators compared to non-users 59
Aggregators are likely to welcome a significant number of first-time users during 2013 59
3 0 FRANCE 61
Introduction 61
Consumer propensity to research and purchase insurance products online 62
Overview 62
Segmentation by age and annual household income 64
Number of websites consulted when researching insurance online 67
Motor insurance 69
Switchers and new buyers within the total 69
Distribution channels 70
Distribution interfaces 72
Cross-tabulation of distribution channels and interfaces 74
Household insurance 76
Switchers and new buyers within the total 76
Distribution channels 77
Distribution interfaces 80
Cross-tabulation of distribution channels and interfaces used 83
Combined analysis of motor and household insurance 84
Devices used for online purchases 84
Overlap in usage of aggregators 85
Use of aggregators by socio-demographic group 86
Use of aggregators for other insurance products 88
Peak months for purchasing motor and household insurance 89
Awareness and usage of the leading eight aggregators 91
Consumer awareness 91
Consumer usage to research and purchase insurance 93
User conversion rates 95
Comparison of recent to historical usage 97
Planned usage of aggregators 99
4 0 GERMANY 102
Introduction 102
Consumer propensity to research and purchase insurance products online 103
Overview 103
Segmentation by age and annual household income 105
Number of websites consulted when researching insurance online 108
Motor insurance 110
Switchers and new buyers within the total 110
Distribution channels 111
Distribution interfaces 113
Cross-tabulation of distribution channels and interfaces 115
Household insurance 117
Switchers and new buyers within the total 117
Distribution channels 118
Distribution interfaces 120
Cross-tabulation of distribution channels and interfaces used 124
Combined analysis of motor and household insurance 125
Devices used for online purchases 125
Overlap in usage of aggregators 126
Use of aggregators by socio-demographic group 127
Use of aggregators for other insurance products 129
Peak months for purchasing motor and household insurance 130
Awareness and usage of the leading eight aggregators 132
Consumer awareness 132
Consumer usage to research and purchase insurance 134
User conversion rates 136
Comparison of recent to historical usage 138
Planned usage of aggregators 140
5 0 ITALY 143
Introduction 143
Consumer propensity to research and purchase insurance products online 144
Overview 144
Segmentation by age and annual household income 146
Number of websites consulted when researching insurance online 149
Motor insurance 151
Switchers and new buyers within the total 151
Distribution channels 152
Distribution interfaces 155
Cross-tabulation of distribution channels and interfaces 157
Household insurance 159
Switchers and new buyers within the total 159
Distribution channels 160
Distribution interfaces 161
Cross-tabulation of distribution channels and interfaces used 165
Combined analysis of motor and household insurance 166
Devices used for online purchases 166
Overlap in usage of aggregators 167
Use of aggregators by socio-demographic group 168
Use of aggregators for other insurance products 170
Peak months for purchasing motor and household insurance 171
Awareness and usage of the leading eight aggregators 173
Consumer awareness 173
Consumer usage to research and purchase insurance 175
User conversion rates 177
Comparison of recent to historical usage 179
Planned usage of aggregators 181
6 0 POLAND 184
Introduction 184
Consumer propensity to research and purchase insurance products online 185
Overview 185
Segmentation by age and annual household income 187
Number of websites consulted when researching insurance online 190
Motor insurance 191
Switchers and new buyers within the total 191
Distribution channels 192
Distribution interfaces 194
Cross-tabulation of distribution channels and interfaces 196
Household insurance 198
Switchers and new buyers within the total 198
Distribution channels 199
Distribution interfaces 201
Cross-tabulation of distribution channels and interfaces used 205
Combined analysis of motor and household insurance 206
Devices used for online purchases 206
Overlap in usage of aggregators 207
Use of aggregators by socio-demographic group 208
Use of aggregators for other insurance products 210
Peak months for purchasing motor and household insurance 211
Awareness and usage of the leading eight aggregators 213
Consumer awareness 213
Consumer usage to research and purchase insurance 215
User conversion rates 217
Comparison of recent to historical usage 219
Planned usage of aggregators 221
7 0 SPAIN 224
Introduction 224
Consumer propensity to research and purchase insurance products online 225
Overview 225
Segmentation by age and annual household income 227
Number of websites consulted when researching insurance online 230
Motor insurance 232
Switchers and new buyers within the total 232
Distribution channels 233
Distribution interfaces 236
Cross-tabulation of distribution channels and interfaces 238
Household insurance 240
Switchers and new buyers within the total 240
Distribution channels 241
Distribution interfaces 244
Cross-tabulation of distribution channels and interfaces used 246
Combined analysis of motor and household insurance 248
Devices used for online purchases 248
Overlap in usage of aggregators 249
Use of aggregators by socio-demographic group 250
Use of aggregators for other insurance products 252
Peak months for purchasing motor and household insurance 253
Awareness and usage of the leading seven aggregators 255
Consumer awareness 255
Consumer usage to research and purchase insurance 257
User conversion rates 259
Comparison of recent to historical usage 261
Planned usage of aggregators 263
8 0 UK 266
Introduction 266
Consumer propensity to research and purchase insurance products online 267
Overview 267
Segmentation by age and annual household income 269
Number of websites consulted when researching insurance online 272
Motor insurance 274
Switchers and new buyers within the total 274
Distribution channels 275
Distribution interfaces 278
Cross-tabulation of distribution channels and interfaces 280
Household insurance 282
Switchers and new buyers within the total 282
Distribution channels 283
Distribution interfaces 285
Cross-tabulation of distribution channels and interfaces used 289
Combined analysis of motor and household insurance 290
Devices used for online purchases 290
Overlap in usage of aggregators 291
Use of aggregators by socio-demographic group 292
Use of aggregators for other insurance products 294
Peak months for purchasing motor and household insurance 295
Awareness and usage of the leading eight aggregators 297
Consumer awareness 297
Consumer usage to research and purchase insurance 299
User conversion rates 301
Comparison of recent to historical usage 303
Planned usage of aggregators 305
9 0 APPENDIX 308
Research sample statistics 308
Research structure 310


LIST OF GRAPHICS / TABLES
0 0 EXECUTIVE SUMMARY 1
Use of aggregators by switchers and new buyers for acquiring motor and household insurance: six European countries, 2012 3
1 0 INTRODUCTION 6
2 0 SURVEY ANALYSIS 10
Consumer propensity to research and purchase insurance products online: six European countries, 2012 12
Consumer propensity to research and purchase insurance products online: six European countries, 2012 (table) 13
Consumer propensity to research and purchase insurance products online: average of six European countries segmented by age, 2012 14
Consumer propensity to research and purchase insurance products online: average of six European countries segmented by age, 2012 (table) 15
Consumer propensity to research and purchase insurance products online: average of six European countries segmented by income, 2012 16
Consumer propensity to research and purchase insurance products online: average of six European countries segmented by income, 2012 (table) 17
Number of websites consulted when researching insurance products: average of six European countries, 2012 18
Number of websites consulted by consumers when researching insurance products: six European countries, 2008 and 2012 19
% of consumers switching provider or acquiring motor insurance for the first time: six European countries, 2012 20
% of consumers acquiring motor insurance for the first time, switching provider or renewing a policy: six European countries, 2012 (table) 21
Analysis of distribution channels used by switchers and new buyers for acquiring motor insurance: six European countries, 2012 22
Analysis of distribution channels used by switchers and new buyers for acquiring motor insurance: six European countries, 2012 (table) 23
Analysis of distribution channels used for acquiring motor insurance: average of six European countries, 2012, 2008 and all previous years 24
Analysis of distribution channels used by consumers for acquiring motor insurance: average of six European countries, 2012, 2008 and all previous years (table) 25
Analysis of distribution interfaces used by switchers and new buyers for acquiring motor insurance: six European countries, 2012 26
Analysis of distribution interfaces used by switchers and new buyers for acquiring motor insurance: six European countries, 2012 (table) 27
Analysis of distribution interfaces used for acquiring motor insurance: average of six European countries, 2012, 2008 and all previous years 28
Analysis of distribution interfaces used by consumers for acquiring motor insurance: average of six European countries 2012, 2008 and all previous years (table) 29
Online buyers of motor insurance segmented by type of device used, switchers and new buyers only: six European countries, 2012 30
Online buyers of motor insurance segmented by type of device used, switchers and new buyers only: six European countries, 2012 (table) 30
Consumer propensity to purchase motor insurance using an aggregator: six European countries, segmented by age, 2012 31
Consumer propensity to purchase motor insurance using an aggregator: six European countries, segmented by income, 2012 32
% of consumers switching provider or acquiring household insurance for the first time: six European countries, 2012 34
% of consumers acquiring household insurance for the first time, switching provider or renewing a policy: six European countries, 2012 (table) 35
Analysis of distribution channels used by switchers and new buyers for acquiring household insurance: six European countries, 2012 36
Analysis of distribution channels used by switchers and new buyers for acquiring household insurance: six European countries, 2012 (table) 37
Analysis of distribution channels used for acquiring household insurance: average of six European countries, 2012, 2008 and all previous years 38
Analysis of distribution channels used by consumers for acquiring household insurance: average of six European countries, 2012, 2008 and all previous years (table) 39
Analysis of distribution interfaces used by switchers and new buyers for acquiring household insurance: six European countries, 2012 40
Analysis of distribution interfaces used by switchers and new buyers for acquiring household insurance: six European countries, 2012 (table) 41
Analysis of distribution interfaces used for acquiring household insurance: average of six European countries, 2012, 2008 and all previous years 42
Analysis of distribution interfaces used by consumers for acquiring household insurance: average of six European countries 2012, 2008 and all previous years (table) 43
Online buyers of household insurance segmented by type of device used, switchers and new buyers only: six European countries, 2012 44
Online buyers of household insurance segmented by type of device used, switchers and new buyers only: six European countries, 2012 (table) 44
Consumer propensity to purchase household insurance using an aggregator: six European countries, segmented by age, 2012 45
Consumer propensity to purchase household insurance using an aggregator: six European countries, segmented by income, 2012 46
Type of online device used to acquire motor and household insurance (combined): average of six European countries, segmented by age, 2012 47
Type of online device used to acquire motor and household insurance (combined): average of six European countries, segmented by age, 2012 (table) 48
Overlap between purchasers of motor and household insurance via aggregators: six European countries, 2012 49
Overlap between purchasers of motor and household insurance via aggregators: six European countries, 2012 (table) 49
Use of aggregators for home emergency, household, motor, protection-related life and travel insurance: average of six European countries, 2012 51
Percentage of respondents acquiring or renewing motor or household insurance: average of six European countries, segmented by month, 2011-2012 52
Percentage of respondents acquiring or renewing motor or household insurance: average of six European countries, segmented by month, 2011-2012 (table) 52
Comparison of consumers' reported awareness of major aggregators: the leading website in six European countries, 2012 54
Comparison of conversion rate of usage to research to usage to purchase for major aggregators: six European countries, 2012 55
Likelihood of using an aggregator to acquire insurance within the next 12 months: six European countries, all respondents, 2012 57
Likelihood of using an aggregator to acquire insurance within the next 12 months: six European countries, all respondents, 2012 (table) 58
Likelihood of using an aggregator to acquire insurance within the next 12 months, comparing respondents that have previously used an aggregator and those that have not: average of six European countries, 2012 59
Likelihood of using an aggregator to acquire insurance within the next 12 months, comparing respondents that have previously used an aggregator and those that have not: average of six European countries, 2012 (table) 60
3 0 FRANCE 61
Consumer propensity to research and purchase insurance products online in France, 2012 62
Consumer propensity to research and purchase insurance products online in France, 2012 (table) 63
Consumer propensity to research and purchase insurance products online in France, segmented by age, 2012 64
Consumer propensity to research and purchase insurance products online in France, segmented by income, 2012 65
Consumer propensity to research and purchase insurance products online in France, segmented by age and income, 2012 (table) 66
Number of websites consulted by consumers in France when researching insurance products, 2012 67
Number of websites consulted by consumers in France when researching insurance products, 2008 and 2012 68
Number of websites consulted by consumers in France when researching insurance products, 2008 and 2012 (table) 68
% of consumers in France renewing a policy, switching provider or acquiring motor insurance for the first time, 2012 69
Analysis of distribution channels used for acquiring motor insurance in France, 2012, 2008 and all previous years 70
Analysis of distribution channels used by consumers for acquiring motor insurance in France, 2012, 2008 and all previous years (table) 71
Analysis of distribution interfaces used by consumers for acquiring motor insurance in France, 2012, 2008 and all previous years 72
Analysis of distribution interfaces used by consumers for acquiring motor insurance in France, 2012, 2008 and all previous years (table) 73
Online buyers of motor insurance in France segmented by type of device used, 2012 74
Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in France, 2012 75
% of consumers in France renewing a policy, switching provider or acquiring household insurance for the first time, 2012 76
Analysis of distribution channels used by consumers for acquiring household insurance in France, 2012, 2008 and all previous years 77
Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring household insurance in France, 2012 78
Analysis of distribution channels used by consumers for acquiring household insurance in France, 2012, 2008 and all previous years (table) 79
Analysis of distribution interfaces used by consumers for acquiring household insurance in France, 2012, 2008 and all previous years 80
Online buyers of household insurance in France segmented by type of device used, 2012 81
Analysis of distribution interfaces used by consumers for acquiring household insurance in France, 2012, 2008 and all previous years (table) 82
Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in France, 2012 83
Type of online device used to acquire motor and household insurance (combined), segmented by age in France, 2012 84
Type of online device used to acquire motor and household insurance (combined), segmented by age in France, 2012 (table) 84
Overlap between purchasers of motor and household insurance via aggregators in France, 2012 85
Users of aggregators to buy motor and household insurance in France, segmented by age, 2012 86
Users of aggregators to buy motor and household insurance in France, segmented by income, 2012 87
Users of aggregators to buy motor and household insurance in France, segmented by age and income, 2012 (table) 87
Comparison of use of aggregators for home emergency, household, motor, protection-related life and travel insurance in France, 2012 88
Percentage of respondents acquiring or renewing motor or household insurance in France, segmented by month, 2011-2012 89
Percentage of respondents acquiring or renewing motor or household insurance in France, segmented by month, 2011-2012 (table) 90
Comparison of consumers' reported awareness of major aggregators in France, 2012 92
Comparison of consumers' reported awareness of major aggregators in France, 2012 (table) 92
Comparison of usage by consumers of major aggregators in France to search for and purchase insurance, 2012 93
Comparison of usage by consumers of major aggregators in France to purchase insurance, 2012 94
Comparison of usage by consumers of major aggregators in France to search for and purchase insurance, 2012 (table) 95
Comparison of conversion rate of usage to research to usage to purchase for major aggregators in France, 2012 96
Comparison of percentage of consumers in France using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 97
Comparison of percentage of consumers in France using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 (table) 98
Likelihood of using an aggregator to acquire insurance within the next 12 months in France, comparing respondents that have previously used an aggregator and those that have not, 2012 100
Likelihood of using an aggregator to acquire insurance within the next 12 months in France, comparing respondents that have previously used an aggregator and those that have not, 2012 (table) 101
4 0 GERMANY 102
Consumer propensity to research and purchase insurance products online in Germany, 2012 103
Consumer propensity to research and purchase insurance products online in Germany, 2012 (table) 104
Consumer propensity to research and purchase insurance products online in Germany, segmented by age, 2012 105
Consumer propensity to research and purchase insurance products online in Germany, segmented by income, 2012 106
Consumer propensity to research and purchase insurance products online in Germany, segmented by age and income, 2012 (table) 107
Number of websites consulted by consumers in Germany when researching insurance products, 2012108
Number of websites consulted by consumers in Germany when researching insurance products, 2008 and 2012 109
Number of websites consulted by consumers in Germany when researching insurance products, 2008 and 2012 (table) 109
% of consumers in Germany renewing a policy, switching provider or acquiring motor insurance for the first time, 2012 110
Analysis of distribution channels used for acquiring motor insurance in Germany, 2012, 2008 and all previous years 111
Analysis of distribution channels used by consumers for acquiring motor insurance in Germany, 2012, 2008 and all previous years (table) 112
Analysis of distribution interfaces used by consumers for acquiring motor insurance in Germany, 2012, 2008 and all previous years 113
Analysis of distribution interfaces used by consumers for acquiring motor insurance in Germany, 2012, 2008 and all previous years (table) 114
Online buyers of motor insurance in Germany segmented by type of device used, 2012 115
Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in Germany, 2012 116
% of consumers in Germany renewing a policy, switching provider or acquiring household insurance for the first time, 2012 117
Analysis of distribution channels used by consumers for acquiring household insurance in Germany, 2012, 2008 and all previous years 118
Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring household insurance in Germany, 2012 119
Analysis of distribution channels used by consumers for acquiring household insurance in Germany, 2012, 2008 and all previous years (table) 120
Analysis of distribution interfaces used by consumers for acquiring household insurance in Germany, 2012, 2008 and all previous years 121
Online buyers of household insurance in Germany segmented by type of device used, 2012 122
Analysis of distribution interfaces used by consumers for acquiring household insurance in Germany, 2012, 2008 and all previous years (table) 123
Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in Germany, 2012 124
Type of online device used to acquire motor and household insurance (combined), segmented by age in Germany, 2012 125
Type of online device used to acquire motor and household insurance (combined), segmented by age in Germany, 2012 (table) 125
Overlap between purchasers of motor and household insurance via aggregators in Germany, 2012 126
Users of aggregators to buy motor and household insurance in Germany, segmented by age, 2012 127
Users of aggregators to buy motor and household insurance in Germany, segmented by income, 2012 128
Users of aggregators to buy motor and household insurance in Germany, segmented by age and income, 2012 (table) 128
Comparison of use of aggregators for home emergency, household, motor, protection-related life and travel insurance in Germany, 2012 129
Percentage of respondents acquiring or renewing motor or household insurance in Germany, segmented by month, 2011-2012 130
Percentage of respondents acquiring or renewing motor or household insurance in Germany, segmented by month, 2011-2012 (table) 131
Comparison of consumers' reported awareness of major aggregators in Germany, 2012 133
Comparison of consumers' reported awareness of major aggregators in Germany, 2012 (table) 133
Comparison of usage by consumers of major aggregators in Germany to search for and purchase insurance, 2012 134
Comparison of usage by consumers of major aggregators in Germany to purchase insurance, 2012 135
Comparison of usage by consumers of major aggregators in Germany to search for and purchase insurance, 2012 (table) 136
Comparison of conversion rate of usage to research to usage to purchase for major aggregators in Germany, 2012 137
Comparison of percentage of consumers in Germany using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 138
Comparison of percentage of consumers in Germany using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 (table) 139
Likelihood of using an aggregator to acquire insurance within the next 12 months in Germany, comparing respondents that have previously used an aggregator and those that have not, 2012 141
Likelihood of using an aggregator to acquire insurance within the next 12 months in Germany, comparing respondents that have previously used an aggregator and those that have not, 2012 (table) 142
5 0 ITALY 143
Consumer propensity to research and purchase insurance products online in Italy, 2012 144
Consumer propensity to research and purchase insurance products online in Italy, 2012 (table) 145
Consumer propensity to research and purchase insurance products online in Italy, segmented by age, 2012 146
Consumer propensity to research and purchase insurance products online in Italy, segmented by income, 2012 147
Consumer propensity to research and purchase insurance products online in Italy, segmented by age and income, 2012 (table) 148
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