Factors that make HKMC the #4 Competitor in the Automotive Industry

Since 2001, HYUNDAI-KIA Motor Company (HKMC) has shown tremendous growth in performance across the global market. Whilst the traditional automakers were showing signs of trouble during the economic crisis of 2008, HKMC has shown an incredible growth trend not only with the HYUNDAI brand, but also the KIA brand. The main drivers behind the success of the company's growth is based on reasonably priced vehicles, improved product quality year-over-year, constant introduction of new vehicles to the market, targeted product portfolios for the different global customer groups, and improved feature attributes that meet the demands and desires of the customer groups across the globe.

Introduction

•Between 2001 and 2011, HKMC increased its sales performance by X%—from X million unit sales to X million in 2011.
•As a result, HYUNDAI-KIA Motor Company is the fourth largest automobile manufacturer today—reasonably priced vehicles, with high quality, and features that meet customer needs/demands during tough economic conditions have aided the company in achieving this position.
•Nonetheless, the company is striving further to improve its current market position and bring its corporate image one step higher, proving itself to be a formidable competitor in the automotive industry.
•Understanding the main factors that contribute to the ongoing success of HKMC in both emerging markets and developed markets is crucial to efficiently and effectively competing with this company.

Research Objectives

The objective of this document is to identify the key success factors behind HYUNDAI-KIA Motor Company’s (HKMC) operations, and provide an overview of the company’s global operations.

Research Scope

•Corporate operations—Corporate structure, shareholder strategies, R&D strategies, localization strategies, production capabilities, and performance overview.
•Product strategies—Product planning, product development, product positioning, and branding strategies.
•Regional operations—Evolution of HKMC operations in China and India.

Research Methodology

The analysis contained in this research service is based on:
•Information collected through discussions with market participants, industry experts, and secondary sources.
•Frost & Sullivan’s published research and market/industry expertise.

Market Definition

•This document covers the global operations of HYUNDAI-KIA Motor Company, with specific performance analysis in the Class 1-3 passenger car markets.
•The geographical scope is global, with specific insight into HKMC’s operations in South Korea, North America, Europe, China, and India.
•Price and revenue, unless otherwise stated, are provided in USD.
•Units are identified as a single passenger car vehicle.

Table Of Contents

Table Of Contents

1. Overview of Corporate Operations

2. Global Performance Overview

3. HKMC Product Strategy—North America Example

4. HKMC Activities in China and India

5. Conclusions and Recommendations

6. Appendix

7. The Frost and Sullivan Story

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