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Growing Amidst a Long-term Transition and Economic Turbulence
The video conferencing services market remains a robust growth opportunity despite the recent turbulence in the video conferencing equipment market, as the latter transitions from legacy CPE big-iron video bridges towards “MCU-less” software-based solutions. Enterprises are increasingly turning to CSPs as trusted advisors that can help reduce video complexity and de-risk their video implementations. This research delivers an in-depth view of the North American hosted and managed video conferencing services market in the U.S. and Canada, including analysis of market drivers, restraints, forecasts and market trends. Market participants can rely on this research to develop sustainable growth strategies and enhance their competitive standing.
•Despite the challenging macroeconomic backdrop, 2012 delivered another robust year for the North American video conferencing services market.
•Revenues are expected to reach $X million in 2012, representing an X percent growth over 2011, with the market being primarily driven by the managed services segment.
•As the video conferencing equipment market transitions from hardware- to software-based solutions, a larger number of businesses will begin evaluating Video as a Service (VaaS) offerings that are cheaper and easier to implement than flagship hardware solutions.
•A similar dynamic is developing in the video conferencing services market. While the appetite for managed services remains healthy, demand for hosted, off-premises cloud-based service offerings is expected to pick up considerably during the forecast period.
•As a result, the hosted segment contribution to video conferencing services is expected to make up X percent of total video conferencing services revenue by 2016, up from an estimated X percent in 2012.
•Between 2012 and 2016, the North American video conferencing services market is expected to grow at a Compound Annual Growth Rate (CAGR) of Xpercent, reaching $X million in 2016.
•The main drivers for a wider video conferencing adoption include the recognition of video as a key enabler of a higher level of enterprise collaboration and increased employee productivity, cost savings due to travel replacement, and environmental stewardship.
•The complexity of administering and troubleshooting video conferencing solutions, the trend towards outsourcing non-core tasks, and greater flexibility of new offerings are the main catalysts of managed video conferencing services growth. Managed services are expected to grow at a CAGR of X percent, from $X million in 2012 to $X million in 2016.
•The low upfront cost of hosted solutions, ability to support the Bring Your Own Device (BYOD) trend, and growing popularity of the Software as a Service (SaaS) model are among the key factors spurring growth in the hosted video conferencing services segment. Hosted video conferencing services, which include the fast growing cloud-based services will grow at X percent from $X million in 2012 to $X million in 2016.
•The Open Visual Communications Consortium (OVCC) is federating a common service among service providers worldwide in order to increase B2B video conferencing levels.
•Video bridging architectures are changing, ushered by increased support for the Scalable Video Coding (SVC) approach.
•A new generation of virtualized solutions optimized for real-time video is making video conferencing more affordable and accessible to a broader customer base. With virtualized bridges, operators can leverage software in the cloud to offer low-cost, scalable services.
•Web Real-Time Communication (WebRTC) is significantly changing the world of browser-to-browser connectivity for video conferencing applications. A growing number of service providers is extending support and interoperability for WebRTC.
Key Questions This Study Will Answer
What are the market forces driving a higher uptake of managed video conferencing services?
Which catalysts will spur a higher adoption of hosted, cloud-based video conferencing services?
How is the video conferencing industry transforming itself and what are the ramifications for services?
What are the main technological barriers curtailing a higher services (managed / hosted) attach rate?
How are CSPs positioning themselves in the video conferencing competitive landscape and what are the critical success factors?
What are some of the market headwinds that will shape up the video conferencing industry over the next 3-4 years?
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