Haircare UK

Haircare UK

About this report
 
About the market:
 
UK retail sales of haircare products amounted to some £965 million (€1.4 billion) in 2004, some 7% higher than in 1999. Shampoos represent around a third of market value, with styling products taking almost 28% and conditioners and colourants just under a fifth each.
 

 
The major market trend has been for manufacturers to add value by ever more specific segmentation, with variants for all hair types and hair colours, variants with a range of added benefits, many of which have been inspired by skincare – relaxing, moisturising, repairing and emphasis on key ingredients, be they “scientific” or “natural”. This process – referred to in this report as “hypersegmentation” – has chimed with current social and cultural trends towards individualism and reflects trends in other major cosmetics & toiletries markets.
 

 
About Mintel’s research:
 
Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation and sales forecasts.
 

 
Mintel’s findings offer you a unique way of understanding consumer trends and the preferences of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.
 

 
Intriguing findings include:
 
Amongst European men covered by this report,, British men register the highest penetration rate for conditioner (29%) and hair gel, mousse and spray (32%), implying further potential to develop male-specific product lines.
 

Contents
 

 
Introduction
 

 
Definitions
 
Abbreviations
 
Executive Summary
 
Modest value growth in a complex market
 
Best growth in conditioners
 
Grocery multiples and Boots strong in distribution
 
Multinational dominance
 
NPD in the haircare market runs at high levels
 
High usage levels in European terms
 
The outlook remains positive
 
Market Drivers
 
Towards individualisation
 
Population trends have a contradictory impact
 
Figure 1: UK population, by age group, 1998-2009
 
Growing wealth is good news – in theory
 
Figure 2: UK adult population, by socio-economic group, 1998-2009
 
Figure 3: Trends in UK PDI and consumer expenditure, 1999-2009
 
Hair colour and condition shape demand
 
Figure 4: Hair colour, by women, 2004
 
Figure 5: Women’s hair colour, by country, 2004
 
Figure 6: Trends in hair type, by women, 2002-04
 
Figure 7: Women’s hair type, by country, 2004
 
Figure 8: Trends in hair type, by men, 2002-04
 
Figure 9: Men’s hair type, by country, 2004
 
British women like highlights in their hair
 
Figure 10: Permed or coloured hair, by women, by age, 2004
 
Market Size and Trends
 
A muted performance
 
Figure 11: UK retail value sales of haircare products, at current and constant prices, 1999-2004
 
Figure 12: UK retail value sales of haircare products, by type, 2002-04
 
Commodity or fashion products?
 
Marketing hot topics
 
Increasing segmentation
 
Specialist shampoos and conditioners
 
“Hi-tech” colourants
 
Fashionable styling products
 
Different sectors, different strategies
 
Figure 13: Indexed UK retail value sales of haircare products, by sector, 1999-2004
 
Market Segmentation
 
Shampoos
 
Figure 14: UK value sales of shampoos, at current and constant prices, 1999-2004
 
Standard and beauty shampoos generate the bulk of sales
 
Figure 15: UK retail value sales of shampoos, by type, 2002-04
 
New products segment sales
 
Conditioners
 
Figure 16: UK value sales of conditioners, at current and constant prices, 1999-2004
 
Regular conditioners generate the bulk of sales
 
Figure 17: UK retail value sales of conditioners, by type, 2002-04
 
Styling products
 
Figure 18: UK retail value sales of styling products, at current and constant prices, 1999-2004
 
Figure 19: UK retail value sales of styling products, by type, 2002-04
 
Designer styling – buying into the glamour
 
Colourants
 
Figure 20: UK retail value sales of colourants, at current and constant prices, 1999-2004
 
Permanent colourants take the lion’s share
 
Figure 21: UK retail value sales of colourants, by type, 2002-04
 
Home perms
 
Figure 22: UK retail value sales of home perms, at current and constant prices, 1999-2004
 
Distribution
 
Grocery multiples in pole position
 
Figure 23: UK retail value sales of shampoos and conditioners, by outlet type, 2002-04
 
Figure 24: UK retail value sales of styling products, by outlet type, 2002-04
 
Figure 25: UK retail value sales of colourants, by outlet type, 2002-04
 
The Supply Structure
 
Manufacturers’ shares
 
Procter & Gamble leads in shampoos and conditioners
 
Figure 26: Manufacturer and brand value shares in shampoos, 2002-04
 
Figure 27: Manufacturer and brand value shares in conditioners, 2002-04
 
Tight competition in styling products
 
Figure 28: Manufacturer and brand value shares in styling products, 2002-04
 
Figure 29: Manufacturer and brand value shares in hairsprays, 2002-04
 
L’Oréal dominates in colourants
 
Figure 30: Manufacturer and brand value shares in colourants, 2002-04
 
Companies and brands
 
Alberto-Culver Company
 
L’Oréal
 
Procter & Gamble
 
Schwarzkopf & Henkel
 
Unilever
 
Other suppliers
 
New Product Development
 

 
New product launches 2004-05
 
The Consumer
 

 
European comparison of product use
 
Figure 31: Penetration of haircare products, by women, by country, 2004
 
Figure 32: Penetration of haircare products, by men, by country, 2004
 
Trends in use of haircare products – winners and losers
 
Figure 33: Trends in penetration of haircare products among women, 2002-04
 
Figure 34: Trends in penetration of haircare products among men, 2002-04
 
Current usage patterns
 
Figure 35: Trends in penetration of haircare products among women, by age, 2004
 
Figure 36: Penetration of haircare products, by type, by men, by age, 2004
 
Figure 37: Penetration of haircare products, by type, by women, by income and working status, 2004
 
Figure 38: Penetration of haircare products, by type, by men, by income and working status, 2004
 
Figure 39: Penetration of haircare products, by type, by women, by region, 2004
 
Figure 40: Penetration of haircare products, by type, by men, by region, 2004
 
Figure 41: Penetration of haircare products, by type, by women, by presence of children and household size, 2004
 
Figure 42: Penetration of haircare products, by type, by men, by presence of children and household size, 2004
 
Frequency of using haircare products
 
Shampoo
 
Figure 43: Penetration and frequency of using shampoo, by women, by age, 2004
 
Figure 44: Penetration and frequency of using shampoo, by men, by age, 2004
 
Figure 45: Penetration and frequency of using shampoo, by women, by income and working status, 2004
 
Figure 46: Penetration and frequency of using shampoo, by men, by income and working status, 2004
 
Figure 47: Penetration and frequency of using shampoo, by women, by region, 2004
 
Figure 48: Penetration and frequency of using shampoo, by men, by region, 2004
 
Figure 49: Penetration and frequency of using shampoo, by women, by presence of children and household size, 2004
 
Figure 50: Penetration and frequency of using shampoo, by men, by presence of children and household size, 2004
 
Figure 51: Frequency of using shampoo, by women, by country, 2004
 
Conditioner
 
Figure 52: Penetration and frequency of using conditioner, by women, by age, 2004
 
Figure 53: Penetration and frequency of using conditioner, by women, by income and working status, 2004
 
Figure 54: Penetration and frequency of using conditioner, by women, by region, 2004
 
Figure 55: Penetration and frequency of using conditioner, by women, by presence of children and household size, 2004
 
Figure 56: Frequency of using conditioner, by women, by country, 2004
 
Hairspray
 
Figure 57: Penetration and frequency of using hairspray, by women, by age, 2004
 
Figure 58: Penetration and frequency of using hairspray, by women, by income and working status, 2004
 
Figure 59: Penetration and frequency of using hairspray, by women, by region, 2004
 
Figure 60: Penetration and frequency of using hairspray, by women, by presence of children and household size, 2004
 
Figure 61: Frequency of using hairspray, by women, by country, 2004
 
Hair gel, mousse and spray
 
Figure 62: Penetration and frequency of using hair gel, mousse and spray, by women, by age, 2004
 
Figure 63: Penetration and frequency of using hair gel, mousse and spray, by men, by age, 2004
 
Figure 64: Penetration and frequency of using hair gel, mousse and spray, by women, by income and working status, 2004
 
Figure 65: Penetration and frequency of using hair gel, mousse and spray, by men, by income and working status, 2004
 
Figure 66: Penetration and frequency of using hair gel, mousse and spray, by women, by region, 2004
 
Figure 67: Penetration and frequency of using hair gel, mousse and spray, by men, by region, 2004
 
Figure 68: Penetration and frequency of using hair gel, mousse and spray, by women, by presence of children and household size, 2004
 
Figure 69: Penetration and frequency of using hair gel, mousse and spray, by men, by presence of children and household size, 2004
 
Figure 70: Frequency of using hair gel, mousse and spray, by women, by country, 2004
 
Hair colourant
 
Figure 71: Penetration and frequency of using colourant, by women, by age, 2004
 
Figure 72: Penetration and frequency of using colourant, by women, by income and working status, 2004
 
Figure 73: Penetration and frequency of using colourant, by women, by region, 2004
 
Figure 74: Penetration and frequency of using colourant, by women, by presence of children and household size, 2004
 
Figure 75: Frequency of using colourant, by women, by country, 2004
 
The Consumer – Attitudes and Target Groups
 
Attitude statements
 
Media and advertising
 
Figure 76: Attitudes towards media and advertising, by women, 2004
 
Figure 77: Attitudes towards media and advertising, by men, 2004
 
Brands and personal appearance
 
Figure 78: Attitudes towards quality, brands and personal appearance, by women, 2004
 
Figure 79: Attitudes towards quality, brands and personal appearance, by men, 2004
 
Purchasing decisions
 
Figure 80: Attitudes towards purchasing decisions, by women, 2004
 
Figure 81: Attitudes towards purchasing decisions, by men, 2004
 
Green issues
 
Figure 82: Attitudes towards the environment, by women, 2004
 
Figure 83: Attitudes towards the environment, by men, 2004
 
Target groups
 
Figure 84: Target groups, by usage of haircare products, by women, 2004
 
Figure 85: Target groups, by usage of haircare products, by men, 2004
 
Prospects
 
A favourable economic setting
 
Working to increase conditioner penetration
 
Fashion shapes demand for colourants
 
Male-specific styling to increase
 
Forecast
 
Some bounce left
 
Figure 86: Forecast for UK retail value sales of haircare products, in euros at current prices, 2004-09
 
Some colour back in the market
 
Figure 87: Forecast for UK retail value sales of haircare products, index at current prices, 2004-09
 
£1 billion passed
 
Some price rises anticipated
 
Figure 88: Forecast for UK retail value sales of haircare products, in euros at 2004 prices, 2004-09
 
Euro growth to pick up towards end of period
 
Figure 89: Forecast for UK retail value sales of haircare products, sterling at 2004 prices, 2004-09
 
Steady sterling growth
 
Every sector has its target group
 
Young and old important to styling aids and colourants