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Global Sports and Fitness Nutrition Foods and Drinks Industry

  • March 2015
  • -
  • Global Industry Analysts
  • -
  • 469 pages

This report analyzes the worldwide markets for Sports and Fitness Nutrition Foods and Drinks in US$ Thousands by the following Segments: Sports/Energy Foods, and Sports/Energy Drinks. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 219 companies including many key and niche players such as -

Abbott Laboratories Inc.
Clif Bar & Company
Coca-Cola Co.
Dr Pepper Snapple Group, Inc.
Glanbia Plc

Table Of Contents

Global Sports and Fitness Nutrition Foods and Drinks Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product segmentation and scope of study I-3
Sports and Fitness Nutrition I-3
Sports/Energy Foods I-3
Sports, Energy and Nutrition Bars I-3
Chewables I-3
Sport/Energy/Endurance Gels I-4
Sports/Energy Drinks I-4
Sports Drinks I-4
Energy Drinks I-4
Powders-to-Mix/Energy Drink Mix I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Sports and Fitness Nutrition Products: A Prelude II-1
Table 1: Consumption of Sports Nutrition Products by Consumer
Type (includes corresponding Graph/Chart) II-2
Outlook II-2
Table 2: World Market for Sports and Fitness Nutrition Foods
and Drinks (2014-2020): Geographic Regions Ranked by Growth -
Latin America, Asia-Pacific (excluding Japan), Europe, USA,
Canada, Japan, and Rest of World (includes corresponding
Graph/Chart) II-3
Growth Drivers in a Gist II-3
Key Challenges II-3
Sports/Energy Drinks Dominate the Market II-3
Developing Markets to Turbo Charge Future Growth in the Market II-4
Protein-Based Sports and Fitness Nutrition Products Dominate
the Market II-5
Key Statistics II-7
Table 3: Global Sports Nutrition Market (2013): Percentage
Breakdown of Revenue by Category - Protein and Non-Protein
(includes corresponding Graph/Chart) II-7
Leading Protein-Based Sports Nutrition Brands Worldwide (2013) II-7
Table 4: Global Protein Based Sports Nutrition Market (2013):
Percentage Breakdown of Revenue by Country (includes
corresponding Graph/Chart) II-8

Table 5: Global Sports Nutrition Ingredients Market (2013):
Percentage Breakdown of Revenue by Type (includes
corresponding Graph/Chart) II-8

Table 6: Global Sports Nutrition Ingredients Market (2013):
Percentage Breakdown of Revenue by End-Use Application
(includes corresponding Graph/Chart) II-9
Energy Drinks: A Booming Market II-9
Table 7: Global Per Capita Energy Drinks Consumption (in
Liters) by Select Country: 2013 (includes corresponding
Graph/Chart) II-10
How Safe are Energy Drinks? II-11
Table 8: Average Caffeine Concentration (in Mg/240ml) by
Beverage Type (includes corresponding Graph/Chart) II-12
Competitive Landscape II-13
Tremendous Growth Potential Give Way to Consolidation Activity II-13
Table 9: Global Market for Energy Drinks by Leading
Manufacturer (2013): Percentage Breakdown of Value Sales for
Monster Beverage Corp., Red Bull and Others (includes
corresponding Graph/Chart) II-14

Table 10: Global Market for Energy Drinks by Leading
Manufacturer (2013): Percentage Breakdown of Volume Sales
for Coca-Cola, Monster, Red Bull, TC Pharma and Others
(includes corresponding Graph/Chart) II-15
Product Innovations Augur Well for the Market II-15
Flavor Innovations: The Need of the Hour II-16
Third Party Endorsements: Success Formula II-16
Growth Strategies of Producers II-17
Producers to Leverage Favorable Climate in the Emerging Markets II-17
Role of Consumer Awareness Programs II-18
Protein-Based Nutrition Products - Leading Brands of 2012 II-18
Table 11: Global Protein Powder Market (2012): Percentage
Breakdown of Retail Sales by Leading Brand (includes
corresponding Graph/Chart) II-18

Table 12: Global Protein Bars Market (2012): Percentage
Breakdown of Retail Sales by Leading Brand (includes
corresponding Graph/Chart) II-18

Table 13: Global Protein Ready-to-Drink Market (2012):
Percentage Breakdown of Retail Sales by Leading Brand
(includes corresponding Graph/Chart) II-19
Safety Regulations for Sports Nutrition Products II-19
Distribution Diversifies II-19
Recession Impact in Retrospect and the Road Ahead II-20

2. TRENDS, DRIVERS AND ISSUES II-22
Favorable Demographic Strengthens Market Prospects II-22
Aging population Propels Demand for Fitness Products II-22
Table 14: Global Aging Population (over the age of 60) and
their Proportion of Total Population by Select Country: 2014
(includes corresponding Graph/Chart) II-23
Expanding Population Fuels Demand II-24
Table 15: World Population by Geographic Region (2000-2050)
(in Millions) (includes corresponding Graph/Chart) II-24
Female Consumers Open Up Growth Avenues II-25
Table 16: Female Population Growth in Select Countries by
Age Group: 2013 (includes corresponding Graph/Chart) II-26
Increasing Obesity Levels Underpins Market Growth II-26
Table 17: Obese and Overweight and Obese Population in the
World (2013): Percentage Share Breakdown by Region for US,
European Union, and Rest of World (includes corresponding
Graph/Chart) II-27

Table 18: Global Obese Population by Region/ Country (2013)
(includes corresponding Graph/Chart) II-27
Technical Developments Put Sports Nutrition in Overdrive II-28
Non-Athletes Bolster Sales Growth II-28
PowerBar Shows the Way II-29
Energy Bars Replacing Meals II-29
Potential Substitutes: A Threat to Energy Bars II-29
Functional Snack Bars: Simplicity Emerges as the New Norm II-29
Formulation Challenges Drive Product Innovations in Snacks and
Bars II-30
Sport Pre-Workouts: Getting More Popular II-31
Do Trends Translate into Sales? II-31
Sports Drink: Always Youthful II-31
Innovations Backed by Science II-32
Future Alternatives in Sports Nutrition II-32
Ingredients Remain Hot Topic in Sports Nutrition Arena II-32
Protein Blends, the New Fad II-33
Peptan® Collagen Peptide: The New Protein Ingredient Finds
Acceptance in Sport Nutrition Products II-33
Demand for Natural Energy Enhancing Ingredients Witness an
Upward Trend II-34
Use of Natural Ingredients in Sports Drinks II-34
Changing Face of Sports Drink Formulations II-35
Caffeine: Always Making News II-36
Coconut Water Interests Industry Leaders II-37
Ingredient Supply Disruptions to Impact Sports and Energy Drinks II-37
Sweetener Trends in the Sports Drinks Market II-38
Health Issues to Lower Demand for Sugar-Sweetened Products II-38
Top 10 Claims of Product Launches in the Global Sports and
Energy Drinks Market II-39
Sugar-Free Energy Drinks Swarm the Market II-39
Consumer Trends in Sports and Fitness Nutrition Market II-39
Women Going Places II-40
Convenience: An Important Growth Driver II-40
Internet Emerges as an Effective Sales Channel II-40
Packaging Trends II-40
Packaging Suitable for Children's Use II-40
Major Challenges Confronting the Sports Nutrition Food and
Drinks Industry II-41
Water Scarcity to Hamper Production II-41

3. PRODUCT OVERVIEW II-42
Sports and Fitness Nutrition: An Introduction II-42
Classification by Function II-42
Meal Replacements Products and Fat Burners II-42
Endurance Products II-42
Strength and Bodybuilding Supplements II-42
Energy Products II-42
Recovery Products II-42
Classification by Product Type II-43
Sports and Energy Foods II-43
Sports, Energy and Nutrition Bars II-43
Sports Bars II-44
Energy Bars II-44
Nutrition Bars II-45
Nutrition Bar Categories II-45
Energy/Endurance Bars II-45
Meal Replacement Bars II-45
Diet/Weight Loss Bars II-46
Functional/Nutritional Bars II-46
High Protein/Body Building Bars II-46
Chewables II-46
Sport/Energy/Endurance Gels II-46
Sports and Energy Drinks II-47
Major Ingredients and their Attributes II-47
Attracting Soft Drinks Companies II-47
Differences between Sports and Energy Drinks II-48
Sports Drinks II-48
Categories of Sports Drinks II-49
Isotonic II-49
Hypotonic II-49
Hypertonic II-49
Why Sports Drink? II-50
Dehydration II-50
Table 19: Consequences of Loss of Fluids (includes
corresponding Graph/Chart) II-50
Electrolytes II-50
Carbohydrate II-51
Fluid Absorption II-51
Water: Not Appropriate II-52
Why are Sports Drinks a Better Source of Rehydration
Compared to Water? II-52
Energy Drinks II-52
Types of Energy Drinks II-52
Energy shots II-52
Anti-energy drinks II-53
Caffeinated Alcoholic Energy Drinks II-53
Select Energy Drink Brands II-53
Who Can Consume Energy Drinks? II-53
Effect of Energy Drinks on Performance II-54
Challenges Facing the Energy Drinks Sector II-54
Popular Claims and Side Effects of Ingredients in Energy
Drinks II-55
Powders-to-Mix/Energy Drink Mix II-55
Ready-to-Drink (RTD) II-55
Recovery/Nutrition Beverages II-55
Fitness Water II-55

4. PRODUCT INNOVATIONS/INTRODUCTIONS II-56
Monster Energy Rolls Out Monster Rehab® Peach Tea + Energy II-56
Les Mills Rolls Out LES MILLS Good Protein Powder II-56
MusclePharm Introduces CocoProteinâ„¢ Sports Drink II-56
Natural Balance Foods Introduces TrekProtein Energy Bars in
New Flavors II-56
Hopper Foods Rolls Out Hopper Energy Bars II-56
Monster Energy Rolls Out Monster Assault and Monster Energy
'The Doctor' II-56
Eisai Unveils JOMA Carbonated Energy Drink II-56
Ultimate Sports Nutrition Unveils New Energy Bars II-57
Coca-Cola Launches New Flavor Variant to Relentless Energy Drink II-57
Bisleri Introduces Urzza Energy Drink II-57
Good Superfoods New Superfood Energy® Chocolate Bars II-57
Lucozade Introduces Sports/Energy Drinks in New Brazilian Flavors II-57
Red Bull Introduces Limited Edition Orange-Flavored Energy Drink II-57
The Coca-Cola Company Introduces POWERADE ZERO DROPS II-57
ZEGO Rolls Out All ZEGO Energy Bars II-57
TO Sports Launches Dethrone Beverage Sports Nutrition and
Water Beverage II-58
Abbott Launches Perfectly Simple Nutrition Bar under ZonePerfect® II-58
Abbott's EAS® Sports Nutrition Develops New Range of Powder
and Bars II-58
Goddess Energy Launches Flirt® Energy Drink in SLEEK® Packaging II-58
Monster Energy Launches Monster Absolutely Zero Energy Drink II-58
Abbott Rolls Out EAS Recovery Protein Powder II-58
Swisse Vitamins Launches Swisse Active Nutrition Range II-58
YJ Sciences Unveils Youth Juice II-58
Lacka Foods UK Launches Chimpanzee Energy Bars II-59
Grass Roots Beverage Rolls Out SK Energy Drink in Florida II-59
GlaxoSmithKline Consumer Healthcare Launches Lucozade Sport Drink II-59
Balance Bar® Launches Mini Energy Bars II-59
Hiball Energy Launches New Line of Sparkling Energy Water and
Energy Drinks II-59
TO Sports Innovation Introduces New Sports Nutrition Beverage
and Water Beverage under Dethrone II-59
New Whey Nutrition Introduces Fit2Go II-59
Swanson Health Products Launches Swanson® pH Balance Alka-Tone
Drink Mix for Athletes II-59
Pro Athlete Supplementation and Trioni Introduces Daionic Pro
Nutrition Shake II-60
Preventics Health Unveils New Caffeine-Free BiomaxX Energy
Nutrition Energy Drinks and Nutritional Supplements II-60
iSatori Technologies Launches New Eat-Smart® Whey Protein
Crisp Bar II-60
Sponser Sport Food Introduces High Energy Bars II-60
Fluid Sports Nutrition Introduces Bacon II-60
Spar Austria Introduces New Energy Drinks II-60
Ultra Energy Introduces Hornet Juice II-60
GNC Holdings and Shadow Beverages Introduce GNC Beverage Range II-60
Yash Birla Group to Launch B3 (BCUBE) Advanced Sports
Nutrition Products II-61
Sharkies Unveils Organic Energy Sports Chew II-61
Starbucks Rolls Out New Range of Refreshers II-61
Yakult U.S.A to Launch Yakult Light II-61
Arla to Launch New Whey Protein Ingredient II-61
Coca-Cola Introduces Aquarius in Singapore II-61
VPX® Sports Rolls Out BANG® Hybrid Nutrition Beverage II-61
Proline to Introduce Energy Drink and Footwear Products in
Indian Market II-61
Celestial Seasonings Unveils Enerji Green Tea Energy Shots II-62
Scheckter's Organic Beverages Launches Scheckter's
OrganicEnergyâ„¢ Energy Drink II-62
XYIENCE Adds New Flavors to Xenergy Energy Drinks Range II-62
Herborium Group to Launch New Herbal Energy Drink II-62
Trioni and Pro Athlete Supplementation Unveil Daionic Pro
Nutrition Shake II-62
Campbell Soup Announces Expansion of V8 Energy Drinks Line II-62
Dutch Bros Coffee Introduces Dutch Bros Blue Rebel Energy Drink II-62

5. RECENT INDUSTRY ACTIVITY II-63
Glanbia to Acquire The Isopure Company II-63
Coca-Cola Acquires 16.7% Equity Stake in Monster II-63
Hormel Foods Acquires Cytosport II-63
LifeVantage Acquires Wicked Fast Sports Nutrition Product Line II-63
Glanbia Nutritionals Secures US Patent for Acidified Whey
Proteins II-63
Post Holdings Acquires Nestle's PowerBar II-63
Glanbia Acquires Nutramino II-63
Post Holdings to Acquire Dymatize II-64
Suntory Beverage and Food to Acquire GSK's Lucozade and Ribena
Beverage Brands II-64
Leclerc Group and Louis Garneau Sports Team Up to Introduce
Energy Bar II-64
NBTY Takes Over The Balance Bar Company II-64
DuPont Completes Take Over of Solae II-64
Enerbrite Technologies Group Acquires SBSI Nutraceuticals II-64
First Milk Acquires CNP Professional II-64
Joint Juice Takes over Premier Nutrition II-64
Big Red Takes Over HYDRIVE Energy II-65
Solanbridge Group Takes Over Abstract International II-65
Glanbia Takes Over Aseptic Solutions II-65
Serm Suk to Acquire Wrangyer Beverage II-65
Bright Lifecare Takes Over MadeInHealth.com II-65
Valeant Pharmaceuticals Acquires Probiotica Laboratorios II-65
BAWLS Guarana to Acquire Strut and Rut Energy Shot and CRUNK!!!
Energy Drink II-65
iSatori Technologies Merges with Integrated Security Systems II-65
Reckitt Benckiser Group and Schiff Nutrition International Ink
Merger Agreement II-66
Britvic to Merge with AG Barr II-66
Rugby Football Union Enters into Partnership with
GlaxoSmithKline Consumer Healthcare II-66
Dr Pepper Snapple Inks Partnership with Chicago Bears II-66
Body Glove and Pacific Health International Laboratories Enter
into Agreement II-66
General Nutrition Centers Inks Agreement with Active Health Foods II-66
Cuba Beverage and Hom's Enterprise Sign Distribution Agreement II-66
Sheetz and Active Health Foods Enter into Agreement II-66
Blue Gold Beverages Signs an Exclusive Distribution Agreement
with Epic Nutrition II-67
Athletics Canada Signs Deal With BioSteel II-67
Bay Area Research Group to Develop a New Nutrition Bar II-67
Active Health Foods Selects Manos Beverages II-67
Full Motion Beverage Establishes Full Motion Sports II-67
Yakult Honsha Receives GRAS Status II-67
Hansen Natural Corp. Undergoes rebranding to Monster Beverage II-67
Yash Birla Group Inaugurates BCUBE Sports Nutrition Store II-67

6. FOCUS ON SELECT GLOBAL PLAYERS II-68
Abbott Laboratories Inc. (USA) II-68
Clif Bar and Company (USA) II-68
Coca-Cola Co. (USA) II-69
Dr Pepper Snapple Group, Inc. (USA) II-69
Glanbia Plc (Ireland) II-70
Glanbia Nutritionals Limited (UK) II-71
Optimum Nutrition Inc. (USA) II-71
GlaxoSmithKline Plc (UK) II-71
GNC Holdings, Inc. (USA) II-72
Lucozade Ribena Suntory Ltd. (UK) II-72
Monster Beverage Corporation (USA) II-73
Nestle SA (Switzerland) II-73
Otsuka Pharmaceutical Co., Ltd. (Japan) II-74
PepsiCo Inc. (USA) II-74
The Quaker Oats Company, Inc. (USA) II-75
Post Holdings, Inc. (US) II-75
Red Bull GmbH (Austria) II-76
Rockstar Inc. (USA) II-76
The Balance Bar Company (USA) II-76
Yakult Honsha Co., Ltd. (Japan) II-77

7. GLOBAL MARKET PERSPECTIVE II-78
Analytics by Geographic Region II-78
Table 20: World Recent Past, Current and Future Analysis for
Sports and Fitness Nutrition Foods and Drinks by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) II-78

Table 21: World Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) II-79

Table 22: World 14-Year Perspective for Sports and Fitness
Nutrition Foods and Drinks by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) II-80
Analytics by Product Segment II-81
Table 23: World Recent Past, Current and Future Analysis for
Sports/Energy Foods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) II-81

Table 24: World Historic Review for Sports/Energy Foods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-82

Table 25: World 14-Year Perspective for Sports/ Energy Foods
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-83

Table 26: World Recent Past, Current and Future Analysis for
Sports/Energy Drinks by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) II-84

Table 27: World Historic Review for Sports/Energy Drinks by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-85

Table 28: World 14-Year Perspective for Sports/ Energy Drinks
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-86


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
A Note on Health and Fitness Activities in the US III-1
Why are Fitness Companies Targeting Baby Boomers? III-1
Sports and Fitness Habits of Americans III-1
Free Weight: Carrying Great Appeal III-1
Growing Adoption by Mainstream Consumers III-1
Opportunity Indicators III-2
Table 29: US Sports Nutrition Market (2014): Percentage
Share Breakdown of Revenue by Type of Nutrition - Protein and
Non-Protein (includes corresponding Graph/Chart) III-2

Table 30: US Protein-Based Sports Nutrition Market (2013):
Percentage Breakdown of Revenue by Product Segment - Bars,
Pills, Powder and Ready-To-Drink (includes corresponding
Graph/Chart) III-2

Table 31: US Sports Nutrition Market by Leading Company
(2013): Percentage Breakdown of Retail Value Sales for
Abbott, Cytosport, Glanbia, GNC, IdeaSphere, Isopure,
Labrada Nutrition, MusclePharm, NBTY, Post and Others
(includes corresponding Graph/Chart) III-3
Are Sportspersons Major Targets for Marketers? III-3
Good Health Buyers III-4
Enhancement: Key Term in Sports Nutrition III-4
Field of Sports Nutrition and Diet III-4
Online Retailers Benefit from the Growing Demand III-4
Table 32: US Sports Nutrition Products Market (2013):
Percentage Breakdown by Distribution Channel (includes
corresponding Graph/Chart) III-5
Targeting a Wider Audience III-5
Californian Government Imposes Labeling Regulations III-5
USFDA Bans Pre-Mixed Alcohol Energy Drinks III-6
Segment-wise Perspective of the US Market III-6
Sports and Fitness Nutrition Foods III-6
Nutrition Bars Segment to Witness Growth III-6
Table 33: US Energy and Nutrition Bars Market (2013):
Percentage Share Breakdown by Retail Channels-Health and
Natural Food Stores, Mass Market and Others (includes
corresponding Graph/Chart) III-6

Table 34: Leading Nutritional/Protein Bar Brands in the
US (2013): Percentage Breakdown of Dollar Sales for Clif,
Kellogg's Special K Protein, Metric Big 100, Power Bar,
Supreme Protein and Others (includes corresponding
Graph/Chart) III-7
Innovations to Drive Growth in the US Nutrition Bars Market III-7
US Nutrition Bars Market III-7
Sports Drinks III-8
An Era of Renaissance for Sports Drinks Post Recession III-8
Growing Popularity of Sports Drinks in Schools III-8
Chocolate Flavored Milk Drinks: A Potential Substitute? III-8
Sports Drinks - Game for a Bright Future III-9
Table 35: Per Capita Consumption (in gallons) of Sports
Drinks in the US: 2000-2013 (includes corresponding
Graph/Chart) III-9

Table 36: Leading Sports Drink Brands in the US (2012):
Percentage Breakdown of Dollar Sales for Gatorade,
Gatorade G2Perform, Gatorade Perform, Powerade Ion4,
Powerade ZeroIon4 and Others (includes corresponding
Graph/Chart) III-10

Table 37: Leading Non-aseptic Sports Drinks Brands in the
US (52 Weeks Ending May 2013): Percentage Breakdown of
Dollar Sales for Gatorade CoolBlue, Gatorade Frost,
Gatorade G2, Gatorade G2 Perform, GatoradePerform,
Powerade Ion4, PoweradeZero Ion4 and Others (includes
corresponding Graph/Chart) III-10

Table 38: Leading Aseptic Sports Drinks Brands in the US
(52 Weeks Ending May 2013): Percentage Breakdown of
Dollar Sales for Gatorade, Gatorade Frost, Gatorade
G2Perform, Mio Fit, Private Label and Others (includes
corresponding Graph/Chart) III-11
Sports Drinks: Favorite Beverage of Teenagers III-11
Retail Scenario III-11
Table 39: US Sports Drinks Market (2013): Percentage
Share Breakdown of Dollar Sales by Retail Channels - Club
Stores, Convenience Stores, Drug Stores, Mass
Merchandisers, Supermarkets and Others (includes
corresponding Graph/Chart) III-11
Energy Drinks and Shots: An Insight III-12
Demand for Energy Drinks Continues to Grow III-12
Competition III-13
Table 40: Average Caffeine Concentration (in mg/floz) in
Select Energy Drink Brands in the US (2013) (includes
corresponding Graph/Chart) III-14

Table 41: Leading Players in the US Energy Drink Market
(2013): Percentage Breakdown of Value Sales for
Coca-Cola, Monster, PepsiCo, Red Bull, Rockstar and
Others (includes corresponding Graph/Chart) III-15

Table 42: US Energy Drinks Market (2013): Percentage
Share Breakdown by Distribution Channel (includes
corresponding Graph/Chart) III-15

Table 43: Leading Energy Drink Brands at US Convenience
Stores (2013): Percentage Breakdown of Dollar Sales for
Java Monster, Monster Energy, Monster Energy Absolutely
Zero, Monster Energy Lo-Carb, Monster Energy Zero Ultra,
Monster Mega Energy, Monster Rehab, Nos, Red Bull,
Rockstar and Others (includes corresponding Graph/Chart) III-16

Table 44: Leading Energy Drink Brands at US Convenience
Stores (2013): Percentage Breakdown of Volume Sales for
Java Monster, Monster, Monster Energy Absolutely Zero,
Monster Energy Lo-Carb, Monster Energy Zero Ultra,
Monster Mega Energy, Monster Rehab, NOS, Red Bull,
Rockstar and Others (includes corresponding Graph/Chart) III-16

Table 45: Leading Non-Aseptic Energy Drink Brands in the
US (52 Weeks Ending May 2013): Percentage Breakdown of
Dollar Sales for Amp Energy, Java Monster, Monster
Energy, Monster Mega Energy, Monster Rehab, NOs, Red
BullTotal Zero, Red Bull, Rockstar, Rockstar Sugar Free
and Others (includes corresponding Graph/Chart) III-17

Table 46: Leading Energy Drink Brands in the US (2013 and
2012): Ranked on the Basis of Dollar Sales (in US$
Billion) (includes corresponding Graph/Chart) III-17

Table 47: Leading Energy Shot Brands in the US (2013):
Percentage Breakdown of Dollar Sales for 5 Hour Energy,
Stacker 2 6 Hour Power, Stacker 2 Extra, Worx Energy,
Private Label and Others (includes corresponding
Graph/Chart) III-18

Table 48: Top 8 Energy Shot Brands in the US (2012 and
2013): Ranked on the Basis of Dollar Sales (in US$
Million) III-18

Table 49: Top 8 Energy Drink Mixes Brands in the US
(2013): Ranked on the Basis of Dollar Sales (in US$
Million) (includes corresponding Graph/Chart) III-19
Young Busy Moms, the New Consumers for Energy Drinks III-19
Meal Replacements III-19
Protein Powders III-19
Ready-To-Drink Shakes III-20
Sports Nutrition Powders to Soon Take Center Stage III-20
Product Introductions/Innovations III-20
Recent Industry Activity III-24
Key Players III-28
B.Market Analytics III-36
Table 50: US Recent Past, Current and Future Analysis for
Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-36

Table 51: US Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-37

Table 52: US 14-Year Perspective for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-38

2. CANADA III-39
A.Market Analysis III-39
Current and Future Analysis III-39
Key Statistical Finding III-39
Table 53: Canadian Sports Nutrition Market (2014):
Percentage Share Breakdown of Revenue by Type of Nutrition
- Protein and Non-Protein (includes corresponding
Graph/Chart) III-39
Health Canada Disapproves Sales of Alcohol Containing Energy
Drinks III-40
Sales of Energy Drinks to Require Mandatory Pharmacist
Supervision III-40
A Potential Market for Weight Management Products III-40
Strategic Corporate Developments III-40
Product Introductions III-41
B.Market Analytics III-42
Table 54: Canadian Recent Past, Current and Future Analysis
for Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/ Energy Foods and Sports/ Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-42

Table 55: Canadian Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-43

Table 56: Canadian 14-Year Perspective for Sports and
Fitness Nutrition Foods and Drinks by Product Segment -
Percentage Breakdown of Dollar Sales for Sports/ Energy
Foods and Sports/Energy Drinks Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) III-44

3. JAPAN III-45
A.Market Analysis III-45
Current and Future Analysis III-45
Overview of Sports Nutrition Products III-45
Key Statistical Findings III-45
Table 57: Japanese Sports Nutrition Market (2014):
Percentage Share Breakdown of Revenue by Type of Nutrition -
Protein and Non-Protein (includes corresponding
Graph/Chart) III-45

Table 58: Protein Based Sports Nutrition Market in Japan
(2013): Percentage Share Breakdown of Retail Sales by
Segment - Protein Powder, Protein Bars, Protein Ready to
Drink, and Others (includes corresponding Graph/Chart) III-46

Table 59: Sports Nutrition Products Market in Japan (2014):
Percentage Breakdown of Retail Sales by Distribution
Channels - Non-Grocery Retailers and Non-store Retailers
(includes corresponding Graph/Chart) III-46
Sports and Energy Drinks Market in Japan III-46
Retail Scenario III-47
Product Launch III-48
Key Players III-48
B.Market Analytics III-49
Table 60: Japanese Recent Past, Current and Future Analysis
for Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/ Energy Foods and Sports/ Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-49

Table 61: Japanese Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-50

Table 62: Japanese 14-Year Perspective for Sports and
Fitness Nutrition Foods and Drinks by Product Segment -
Percentage Breakdown of Dollar Sales for Sports/ Energy
Foods and Sports/Energy Drinks Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) III-51

4. EUROPE III-52
A.Market Analysis III-52
Current and Future Analysis III-52
Mainstream Consumers Gain Prominence III-52
Market Highlights III-52
Key Market Trends III-53
Impact of Euro Debt Crisis on Sports Drinks Market III-53
B.Market Analytics III-54
Table 63: European Recent Past, Current and Future Analysis
for Sports and Fitness Nutrition Foods and Drinks by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2014
through 2020 (includes corresponding Graph/Chart) III-54

Table 64: European Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Geographic Region - France,
Germany, Italy, UK, Spain, Russia, and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-55

Table 65: European 14-Year Perspective for Sports and
Fitness Nutrition Foods and Drinks by Geographic Region -
Percentage Breakdown of Dollar Sales for France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-56
Market by Product Segment III-57
Table 66: European Recent Past, Current and Future Analysis
for Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/ Energy Foods and Sports/ Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-57

Table 67: European Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-58

Table 68: European 14-Year Perspective for Sports and
Fitness Nutrition Foods and Drinks by Product Segment -
Percentage Breakdown of Dollar Sales for Sports/Energy Foods
and Sports/Energy Drinks Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-59

4a. FRANCE III-60
A.Market Analysis III-60
Current and Future Analysis III-60
Table 69: French Sports Nutrition Market (2014): Percentage
Share Breakdown of Revenue by Type of Nutrition - Protein and
Non-Protein (includes corresponding Graph/Chart) III-60

Table 70: Leading Players in the French Energy Drinks
Market (2013): Percentage Share Breakdown of Value Sales
for Coca-Cola Enterprises, Distriborg France, Karlsbräu
France, Nutrition and Sante SAS, Red Bull France SASU, and
Others (includes corresponding Graph/Chart) III-60
Consumer Trends III-61
ANSES Urges Consumers to Notify Health Professionals about
Harmful Energy Drinks III-61
Ea Pharma - A Select Player III-61
B.Market Analytics III-62
Table 71: French Recent Past, Current and Future Analysis for
Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/Energy Foods and Sports/ Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-62

Table 72: French Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-63

Table 73: French 14-Year Perspective for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-64

4b. GERMANY III-65
A.Market Analysis III-65
Current and Future Analysis III-65
Table 74: German Sports Nutrition Market (2014): Percentage
Share Breakdown of Revenue by Type - Protein and Non-Protein
(includes corresponding Graph/Chart) III-65
At-Home Consumption of Sports/Energy Drinks On the Rise III-65
Energy Shots Banned in Germany III-65
B.Market Analytics III-66
Table 75: German Recent Past, Current and Future Analysis for
Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/Energy Foods and Sports/ Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-66

Table 76: German Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-67

Table 77: German 14-Year Perspective for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-68

4c. ITALY III-69
A.Market Analysis III-69
Current and Future Analysis III-69
Table 78: Italian Sports Nutrition Market (2014):
Percentage Share Breakdown of Revenue by Type - Protein and
Non-Protein (includes corresponding Graph/Chart) III-69
B.Market Analytics III-70
Table 79: Italian Recent Past, Current and Future Analysis for
Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/Energy Foods and Sports/ Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-70

Table 80: Italian Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-71

Table 81: Italian 14-Year Perspective for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-72

4d. THE UNITED KINGDOM III-73
A.Market Analysis III-73
An Insight into the Sports and Fitness Nutrition Market III-73
Table 82: UK Sports Nutrition Market (2014): Percentage
Share Breakdown of Revenue by Type - Protein and Non-Protein
(includes corresponding Graph/Chart) III-73
Market Leaders in Recent Past III-73
Table 83: UK Sports Nutrition Market by Leading Company
(2012): Percentage Breakdown of Value Sales for CNP
Professional, Glanbia, Holland and Barrett Retail, Hut Group,
Maxinutrition, Reflex Nutrion, Sci-Mx Nutrition, USN UK and
Others (includes corresponding Graph/Chart) III-74
Sports and Energy Drinks III-74
Table 84: UK Market for Sports and Energy Drinks (2014):
Percentage Breakdown of Volume Sales by Type (includes
corresponding Graph/Chart) III-75

Table 85: Sports and Energy Drinks in the UK: Per Capita
Consumption in Liters per Person for Years 2007, 2009, 2011 and
2013 (includes corresponding Graph/Chart) III-75

Table 86: UK Energy Drinks Market (2014): Percentage
Breakdown of Dollar Sales by Type (includes corresponding
Graph/Chart) III-75

Table 87: Leading Energy/Sports Drink Brands in the UK
(2012): Percentage Share Breakdown of Volume Sales for
Boost, Emerge, Lucozade, Powerade, Red Bull and Others
(includes corresponding Graph/Chart) III-76
UK Government Imposes VAT on Sports Nutrition Drinks III-76
Healthy Interest III-76
Accessibility to Sports Nutrition Foods and Drinks III-77
New Users Vs Existing III-77
Corporate Developments III-77
Product Introductions III-78
Key Players III-79
B.Market Analytics III-81
Table 88: UK Recent Past, Current and Future Analysis for
Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-81

Table 89: UK Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-82

Table 90: UK 14-Year Perspective for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-83

4e. SPAIN III-84
A.Market Analysis III-84
Current and Future Analysis III-84
Table 91: Spanish Sports Nutrition Market (2014):
Percentage Share Breakdown of Revenue by Type - Protein and
Non-Protein (includes corresponding Graph/Chart) III-84
B.Market Analytics III-85
Table 92: Spanish Recent Past, Current and Future Analysis for
Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-85

Table 93: Spanish Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-86

Table 94: Spanish 14-Year Perspective for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-87

4f. RUSSIA III-88
A.Market Analysis III-88
Current and Future Analysis III-88
Market Overview III-88
Table 95: Russian Sports Nutrition Market (2014):
Percentage Share Breakdown of Revenue by Type of Nutrition -
Protein and Non-Protein (includes corresponding
Graph/Chart) III-88
Volume Sales of Sports and Energy Drinks Soar III-88
Chechnya Bans Energy Drinks III-89
B.Market Analytics III-89
Table 96: Russian Recent Past, Current and Future Analysis for
Sports and Fitness Nutrition Foods and Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-89

Table 97: Russian Historic Review for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-90

Table 98: Russian 14-Year Perspective for Sports and Fitness
Nutrition Foods and Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-91

4g. REST OF EUROPE III-92
A.Market Analysis III-92
Current and Future Analysis III-92
Focus on Select Regions III-92
Austria III-92
Belgium III-92
Czech Republic III-92
Denmark III-92
Finland III-93
Ireland III-93
The Netherlands III-93
Sweden III-93
Turkey III-94
Ukraine III-94
Product Introductions III-94
Strategic Corporate Development III-95
Key Players III-95
B.Market Analytics III-97
Table 99: Rest of Europe Recent Past, Current and Future
Analysis for Sports and Fitness Nutrition Foods and Drinks by
Product Segment - Sports/ Energy Foods and Sports/Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) III-97

Table 100: Rest of Europe Historic Review for Sports and
Fitness Nutrition Foods and Drinks by Product Segment -
Sports/Energy Foods and Sports/Energy Drinks Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-98

Table 101: Rest of Europe 14-Year Perspective for Sports and
Fitness Nutrition Foods and Drinks by Product Segment -
Percentage Breakdown of Dollar Sales for Sports/Energy Foods
and Sports/Energy Drinks Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-99

5. ASIA-PACIFIC III-100
A.Market Analysis III-100
Current and Future Analysis III-100
Asia-Pacific Sports

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