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Morocco Food and Drink Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 52 pages

Includes 3 FREE quarterly updates

BMI View: Morocco's food and drink industry will offer only limited investment opportunities throughoutour forecast period to 2020. Our consumer outlook has deteriorated as the collapse in agriculturalproduction will negatively affect household incomes.

-Our consumer outlook for Morocco has severely deteriorated since last quarter, as we expect agriculturalproduction to collapse amid the drought affecting the country. This will translate into a rise inunemployment and a fall in purchasing power, especially for rural households.

-Therefore, we forecast food and drink sales to grow by a modest pace throughout our forecast period to2020, which will create only limited opportunities given low consumption levels in the country. Theconcept of packaged and processed food will expand in the country, albeit at a slow pace.

Table Of Contents

Morocco Food and Drink Report Q2 2016
BMI Industry View 7
SWOT 8
Food And Drink 8
Industry Forecast 10
Consumer Outlook 10
Latest Updates 10
Structural Trends 10
Food 12
Latest Updates 12
Structural Trends 12
Table: Food Sales (Morocco 2013-2020) 13
Drink 15
Latest Updates 15
Structural Trends 15
Mass Grocery Retail 18
Latest Updates: 18
Structural Trends: 18
Industry Risk Reward Index 19
Middle East And North Africa - Risk/Reward Index 19
Table: Middle East and North Africa Food and Drink Risk/Reward Index Q216 21
Morroco - Risk/Reward Index 25
Market Overview 26
Food 26
Food Consumption 26
Food Production 26
Confectionery 27
Agriculture 28
Drink 29
Alcoholic Drinks 29
Soft Drinks 30
Hot Drinks 31
Mass Grocery Retail 32
Competitive Landscape 34
Table: Key Players In North Africa's Food and Drink Sector 34
Table: Key Players In North Africa's Mass Grocery Retail Sector 35
Company Profile 37
Aiguebelle Compagnie Cherifienne de Chocolaterie 37
Centrale Danone 38
Maghreb Industries 39
Demographic Forecast 41
Demographic Outlook 41
Table: Population Headline Indicators (Morocco 1990-2025) 42
Table: Key Population Ratios (Morocco 1990-2025) 42
Table: Urban/Rural Population and Life Expectancy (Morocco 1990-2025) 43
Table: Population By Age Group (Morocco 1990-2025) 43
Table: Population By Age Group % (Morocco 1990-2025) 44
Glossary 46
Food and Drink 46
Mass Grocery Retail 46
Methodology 48
Industry Forecast Methodology 48
Sector-Specific Methodology 49
Sources 49
Risk/Reward Index Methodology 50
Table: Food and Drink Risk/Reward Index Indicators 51
Table: Weighting 52

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