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Alen del Norte SA de CV in Home Care (Mexico)

  • March 2013
  • -
  • Euromonitor International
  • -
  • 3 pages

Alen del Norte is a domestic home care company which holds strong positions in multi-purpose cleaners and bleach, mostly with the power brands Pinol, Cloralex and Blancatel, and in laundry care through its brands Ensueño as well as Cloralex, with minimal participation in hand dishwashing. The company has a value strategy of offering high-quality products at reasonable prices. Alen del Norte is one of the few domestic companies with sizeable activities abroad, by operating a distribution and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alen del Norte SA de CV in Home Care (Mexico)
ALEN DEL NORTE SA DE CV IN HOME CARE (MEXICO)
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Alen Del Norte SA de CV: Key Facts
Company Background
Production
Summary 2 Alen Del Norte SA de CV: Production locations 2011
Competitive Positioning
Summary 3 Alen Del Norte SA de CV: Competitive Position 2012 Retail Value












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