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Brinsa SA in Home Care (Colombia)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Brinsa will continue focusing on innovation, not only in home care under its leading brand Blancox but as a salt refiner with its leading brand Refisal, as well as in dishwashing with Loza Crem and Brinsa Química, its institutional branch. Brinsa will continue to be a company of not many brands as it prefers to have few but strong brands and expand its product portfolio under the brand extension strategy. This strategy has been very fruitful over the review period, something that the company...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Brinsa SA in Home Care (Colombia)
BRINSA SA IN HOME CARE (COLOMBIA)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Brinsa SA: Key Facts
Summary 2 Brinsa SA: Operational Indicators
Competitive Positioning
Summary 3 Brinsa SA: Competitive Position 2015












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