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IKEA AS in Retailing (Norway)

  • March 2013
  • -
  • Euromonitor International
  • -
  • 4 pages

IKEA plans to continue to increase its market share in several areas but particularly in furniture and homeware. The company intends to expand further in Norway, by opening three new stores in Larvik, Vestby and Tromsø in the forecast period. This expansion will significantly increase its value shares in the future.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

IKEA AS in Retailing (Norway)
IKEA AS IN RETAILING (NORWAY)
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 IKEA AS: Key Facts
Summary 2 IKEA AS Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 IKEA AS: Competitive Position 2012












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