Table of Contents
Kraft Foods aims to consolidate its leading positioning within confectionary by introducing novelties to consumers and making strong investment in advertising campaigns. Although Trident and Halls are still under Cadbury Adams Indústria e Comércio de Produtos Alimentícios, the company has been investing in synergies with former Cadbury to improve distribution network of other brands and visibility of products in the point-of-sales to further increase sales.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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