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Masan Food Corp in Packaged Food (Vietnam)

  • March 2013
  • -
  • Euromonitor International
  • -
  • 3 pages

Masan Food Corp aims to gain more consumer awareness and preference by focusing on improving the product quality and customer service. Keeping the company’s motto “Customer is KING” in mind, Masan will continue to explore more recent consumer trends and develop new products suitable for the new modern lifestyle. In order to achieve that, nurturing talents to enhance the distribution network and developing effective marketing campaigns will be the core focus to maintain the brand equity and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Masan Food Corp in Packaged Food (Vietnam)
MASAN FOOD CORP IN PACKAGED FOOD (VIETNAM)
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Masan Food Corp: Key Facts
Summary 2 Masan Food Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Masan Food Corp: Competitive Position 2012












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ref:plp2013

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