Nuevos Almacenes operates four formats of store. The first two are home and garden specialist retailers known as Cemaco and Cemaco Express, differentiated only by the size of the store and the assortment of products found. They also have Juguetón, a toy specialist retailer and Bebé Juguetón, which is a baby products store. The company’s strategy is focused on offering customers middle- to low-priced standard- quality items, which also follow the latest trends. Inventory rotation is very importan...
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Table Of Contents
Nuevos Almacenes SA in Retailing (Guatemala) NUEVOS ALMACENES SA IN RETAILING (GUATEMALA) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Nuevos Almacenes SA: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Competitive Positioning Summary 2 Nuevos Almacenes SA: Competitive Position 2016