Mr Choi Chi-Hoon was recently elected the new CEO of Samsung Card. Mr Choi, former Samsung SDI CEO, will focus on brand marketing using Samsung Group synergy. New card brands such as Samsung Card S-Class, Samsung Card2 and Samsung Card3 are all part of the company’s overall marketing plan.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Lending, Financial Cards and Payments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Finance market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Samsung Card Co Ltd in Consumer Finance (South Korea) SAMSUNG CARD CO LTD IN CONSUMER FINANCE (SOUTH KOREA) Euromonitor International March 2013
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Samsung Card Co Ltd: Key Facts Summary 2 Samsung Card Co Ltd: Operational Indicators Company Background Competitive Positioning Summary 3 Samsung Card Co Ltd: Competitive Position 2011