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Tissue and Hygiene in Guatemala

  • March 2017
  • -
  • Euromonitor International
  • -
  • 50 pages

The Guatemalan tissue and hygiene industry registered stronger retail value growth in current terms in 2016 than the current value CAGR that was recorded over the review period. This acceleration in growth can be accounted for by several factors, such as the expansion of the consumer base for standard and economy products in core categories such as toilet paper; the use of higher volumes of products such as sanitary protection throughout the month, with pantyliners being used for longer periods...

Euromonitor International’s Tissue and Hygiene in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tissue and Hygiene in Guatemala
TISSUE AND HYGIENE IN GUATEMALA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Strong Performance Recorded in Tissue and Hygiene in 2016
Informational Marketing Campaigns Represent Efforts To Boost the Use of Products
Two International Companies Continue To Dominate the Industry
Traditional and Modern Channel Retailers Cater To Different Consumer Groups
Tissue and Hygiene Expects To Register Healthy Growth
Market Indicators
Table 1 Birth Rates 2010-2015
Table 2 Infant Population 2010-2015
Table 3 Female Population by Age 2010-2015
Table 4 Total Population by Age 2010-2015
Table 5 Households 2010-2015
Table 6 Forecast Infant Population 2015-2020
Table 7 Forecast Female Population by Age 2015-2020
Table 8 Forecast Total Population by Age 2015-2020
Table 9 Forecast Households 2015-2020
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Kimberly-Clark Guatemala Ltda in Tissue and Hygiene (guatemala)
Strategic Direction
Key Facts
Summary 2 Kimberly-Clark Guatemala Ltda: Key Facts
Competitive Positioning
Summary 3 Kimberly-Clark Guatemala Ltda: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Retail Sales of Incontinence by Category: Value 2010-2015
Table 26 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
Table 27 NBO Company Shares of Retail Incontinence: % Value 2011-2015
Table 28 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
Table 29 Forecast Sales of Retail Incontinence by Category: Value 2015-2020
Table 30 Forecast Sales of Retail Incontinence by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2010-2015
Table 44 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 45 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 46 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 47 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2010-2015
Table 50 Retail Sales of Tissue by Category: % Value Growth 2010-2015
Table 51 NBO Company Shares of Retail Tissue: % Value 2011-2015
Table 52 LBN Brand Shares of Retail Tissue: % Value 2012-2015
Table 53 Forecast Retail Sales of Tissue by Category: Value 2015-2020
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020












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