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Unisuper SA in Retailing (Guatemala)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

Unisuper SA is the largest domestic supermarket operator in Guatemala. With its two brands La Torre and Econosuper, the company captured a large share of supermarket sales in the country. In 2011 and 2012, the company focused on standardising its stores, in terms of size, product range and other characteristics to more clearly differentiate between its two brands. From 2012, the company began to expand by opening new supermarkets in key areas in Guatemala City and to remodel old supermarkets to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Unisuper SA in Retailing (Guatemala)
UNISUPER SA IN RETAILING (GUATEMALA)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Unisuper SA: Key Facts
Summary 2 Unisuper SA: Operational Indicators
Digital Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Unisuper SA: Competitive Position 2015
Chart 1 Unisuper SA: La Torre, View 2, Supermarket in Guatemala City












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