Unisuper is the largest domestic supermarket operator in Guatemala. With its two brands La Torre and Econosuper, the company has been able to capture a large share of supermarkets in the country. Over 2011 and 2012, the company focused on standardising its stores, in terms of size, product range and other characteristics to clearly make a difference between its two brands. Since 2012 the company has been expanding by opening new supermarkets in key areas in Guatemala City and remodelling old sup...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table Of Contents
Unisuper SA in Retailing (Guatemala) UNISUPER SA IN RETAILING (GUATEMALA) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Unisuper SA: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Competitive Positioning Summary 2 Unisuper SA: Competitive Position 2016