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Unisuper SA in Retailing (Guatemala)

  • December 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Unisuper is the largest domestic supermarket operator in Guatemala. With its two brands La Torre and Econosuper, the company has been able to capture a large share of supermarkets in the country. Over 2011 and 2012, the company focused on standardising its stores, in terms of size, product range and other characteristics to clearly make a difference between its two brands. Since 2012 the company has been expanding by opening new supermarkets in key areas in Guatemala City and remodelling old sup...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Unisuper SA in Retailing (Guatemala)
UNISUPER SA IN RETAILING (GUATEMALA)
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Unisuper SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Competitive Positioning
Summary 2 Unisuper SA: Competitive Position 2016












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