TABLE OF CONTENTS
CHAPTER 1 Introduction 21
What is this report about? 21
Who is the target reader? 21
How to use this report 21
Definitions 22
CHAPTER 2 Global Alcoholic Drinks 23
Market Overview 23
Market Value 24
Market Volume 25
Market Segmentation I 26
Market Segmentation II 27
Competitive Landscape 28
Market Forecasts 29
CHAPTER 3 Alcoholic Drinks in Asia-Pacific 31
Market Overview 31
Market Value 32
Market Volume 33
Market Segmentation I 34
Market Segmentation II 35
Competitive Landscape 36
Market Forecasts 37
CHAPTER 4 Alcoholic Drinks in Europe 39
Market Overview 39
Market Value 40
Market Volume 41
Market Segmentation I 42
Market Segmentation II 43
Competitive Landscape 44
Market Forecasts 45
Demographics 47
CHAPTER 5 Alcoholic Drinks in Belgium 48
Market Overview 48
Market Value 49
Market Volume 50
Market Segmentation I 51
Market Segmentation II 52
Competitive Landscape 53
Market Forecasts 54
Demographics 56
CHAPTER 6 Alcoholic Drinks in Canada 58
Market Overview 58
Market Value 59
Market Volume 60
Market Segmentation I 61
Market Segmentation II 62
Competitive Landscape 63
Market Forecasts 64
Demographics 66
CHAPTER 7 Alcoholic Drinks in China 68
Market Overview 68
Market Value 69
Market Volume 70
Market Segmentation I 71
Market Segmentation II 72
Competitive Landscape 73
Market Forecasts 74
Demographics 76
CHAPTER 8 Alcoholic Drinks in France 78
Market Overview 78
Market Value 79
Market Volume 80
Market Segmentation I 81
Market Segmentation II 82
Competitive Landscape 83
Market Forecasts 84
Demographics 86
CHAPTER 9 Alcoholic Drinks in Germany 88
Market Overview 88
Market Value 89
Market Volume 90
Market Segmentation I 91
Market Segmentation II 92
Competitive Landscape 93
Market Forecasts 94
Demographics 96
CHAPTER 10 Alcoholic Drinks in Italy 98
Market Overview 98
Market Value 99
Market Volume 100
Market Segmentation I 101
Market Segmentation II 102
Competitive Landscape 103
Market Forecasts 104
CHAPTER 11 Alcoholic Drinks in Japan 106
Market Overview 106
Market Value 107
Market Volume 108
Market Segmentation I 109
Market Segmentation II 110
Competitive Landscape 111
Market Forecasts 112
Demographics 114
CHAPTER 12 Alcoholic Drinks in Spain 115
Market Overview 115
Market Value 116
Market Volume 117
Market Segmentation I 118
Market Segmentation II 119
Competitive Landscape 120
Market Forecasts 121
Demographics 123
CHAPTER 13 Alcoholic Drinks in the Netherlands 125
Market Overview 125
Market Value 126
Market Volume 127
Market Segmentation I 128
Market Segmentation II 129
Competitive Landscape 130
Market Forecasts 131
Demographics 133
CHAPTER 14 Alcoholic Drinks in the United Kingdom 135
Market Overview 135
Market Value 136
Market Volume 137
Market Segmentation I 138
Market Segmentation II 139
Competitive Landscape 140
Market Forecasts 141
Demographics 143
CHAPTER 15 Alcoholic Drinks in the United States 145
Market Overview 145
Market Value 146
Market Volume 147
Market Segmentation I 148
Market Segmentation II 149
Competitive Landscape 150
Market Forecasts 151
Demographics 153
CHAPTER 16 Company Profiles 154
Allied Domecq 154
Diageo plc 161
Heineken N.V. 168
SABMiller 178
Tsingtao Brewery Company Ltd 190
Grupo Modelo SA de CV 192
Anheuser-Busch Companies, Inc. 195
CHAPTER 17 Appendix 205
Research methodology 205
Report writing team 206
LIST OF TABLES
Global Alcoholic Drinks Market Value: $ billion, 1999-2003 24
Global Alcoholic Drinks Market Volume: Liters billion, 1999-2003 25
Global Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 26
Global Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 27
Global Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 29
Global Alcoholic Drinks Market Volume Forecast: Liters billion, 2003-2008 30
Asia-Pacific Alcoholic Drinks Market Value: $ billion, 1999-2003 32
Asia-Pacific Alcoholic Drinks Market Volume: Liters million, 1999-2003 33
Asia-Pacific Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 34
Asia-Pacific Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 35
Asia-Pacific Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 37
Asia-Pacific Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 38
Europe Alcoholic Drinks Market Value: $ billion, 1999-2003 40
Europe Alcoholic Drinks Market Volume: Liters billion, 1999-2003 41
Europe Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 42
Europe Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 43
Europe Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 45
Europe Alcoholic Drinks Market Volume Forecast: Liters billion, 2003-2008 46
Europe Exchange Rate, 1999-2003 47
Belgium Alcoholic Drinks Market Value: $ million, 1999-2003 49
Belgium Alcoholic Drinks Market Volume: Liters million, 1999-2003 50
Belgium Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 51
Belgium Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 52
Belgium Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 54
Belgium Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 55
Belgium Size of Population (million) , 1999-2003 56
Belgium GDP (1995=100), 1999-2003 56
Belgium Inflation, 1999-2003 57
Belgium Exchange Rate, 1999-2003 57
Canada Alcoholic Drinks Market Value: $ million, 1999-2003 59
Canada Alcoholic Drinks Market Volume: Liters million, 1999-2003 60
Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 61
Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 62
Canada Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 64
Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 65
Canada Size of Population (million) , 1999-2003 66
Canada GDP (1995=100), 1999-2003 66
Canada Inflation, 1999-2003 67
Canada Exchange Rate, 1999-2003 67
China Alcoholic Drinks Market Value: $ billion, 1999-2003 69
China Alcoholic Drinks Market Volume: Liters billion, 1999-2003 70
China Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 71
China Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 72
China Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 74
China Alcoholic Drinks Market Volume Forecast: Liters billion, 2003-2008 75
China Size of Population (million) , 1999-2003 76
China GDP (1995=100), 1999-2003 76
China Inflation, 1999-2003 77
China Exchange Rate, 1999-2003 77
France Alcoholic Drinks Market Value: $ million, 1999-2003 79
France Alcoholic Drinks Market Volume: Liters million, 1999-2003 80
France Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 81
France Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 82
France Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 84
France Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 85
France Size of Population (million) , 1999-2003 86
France GDP (1995=100), 1999-2003 86
France Inflation, 1999-2003 87
France Exchange Rate, 1999-2003 87
Germany Alcoholic Drinks Market Value: $ million, 1999-2003 89
Germany Alcoholic Drinks Market Volume: Liters million, 1999-2003 90
Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 91
Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 92
Germany Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 94
Germany Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 95
Germany Size of Population (million) , 1999-2003 96
Germany GDP (1995=100), 1999-2003 96
Germany Inflation, 1999-2003 97
Germany Exchange Rate, 1999-2003 97
Italy Alcoholic Drinks Market Value: $ billion, 1999-2003 99
Italy Alcoholic Drinks Market Volume: Liters million, 1999-2003 100
Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 101
Italy Alcoholic Drinks Market Segmentation II: % Share, by Volume, 2003 102
Italy Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 104
Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 105
Japan Alcoholic Drinks Market Value: $ billion, 1999-2003 107
Japan Alcoholic Drinks Market Volume: Liters million, 1999-2003 108
Japan Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 109
Japan Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 110
Japan Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 112
Japan Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 113
Japan Size of Population (million) , 1999-2003 114
Japan GDP (1995=100), 1999-2003 114
Japan Exchange Rate, 1999-2003 114
Spain Alcoholic Drinks Market Value: $ billion, 1999-2003 116
Spain Alcoholic Drinks Market Volume: Liters million, 1999-2003 117
Spain Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 118
Spain Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 119
Spain Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 121
Spain Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 122
Spain Size of Population (million) , 1999-2003 123
Spain GDP (1995=100), 1999-2003 123
Spain Inflation, 1999-2003 124
Spain Exchange Rate, 1999-2003 124
Netherlands Alcoholic Drinks Market Value: $ million, 1999-2003 126
Netherlands Alcoholic Drinks Market Volume: Liters million, 1999-2003 127
Netherlands Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 128
Netherlands Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 129
Netherlands Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 131
Netherlands Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 132
Netherlands Size of Population (million) , 1999-2003 133
Netherlands GDP (1995=100), 1999-2003 133
Netherlands Inflation, 1999-2003 134
Netherlands Exchange Rate, 1999-2003 134
United Kingdom Alcoholic Drinks Market Value: $ million, 1999-2003 136
United Kingdom Alcoholic Drinks Market Volume: Liters million, 1999-2003 137
United Kingdom Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 138
United Kingdom Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 139
United Kingdom Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 141
United Kingdom Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 142
United Kingdom Size of Population (million) , 1999-2003 143
United Kingdom GDP (1995=100), 1999-2003 143
United Kingdom Inflation, 1999-2003 144
United Kingdom Exchange Rate, 1999-2003 144
United States Alcoholic Drinks Market Value: $ billion, 1999-2003 146
United States Alcoholic Drinks Market Volume: Liters billion, 1999-2003 147
United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 148
United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 149
United States Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 151
United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2003-2008 152
United States Size of Population (million) , 1999-2003 153
United States GDP (1995=100), 1999-2003 153
United States Inflation, 1999-2003 153
Table: Key Facts 154
Table: SWOT Analysis 158
Table: Key Facts 161
Table: SWOT Analysis 164
Table: Key Facts 168
Table: SWOT Analysis 172
Table: Key Facts 178
Table: SWOT Analysis 184
Table: Key Facts 190
Table: Key Facts 192
Table: Key Facts 195
Table: SWOT Analysis 200
LIST OF FIGURES
Global Alcoholic Drinks Market Value: $ billion, 1999-2003 24
Global Alcoholic Drinks Market Volume: Liters billion, 1999-2003 25
Global Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 26
Global Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 27
Global Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 29
Global Alcoholic Drinks Market Volume Forecast: Liters billion, 2003-2008 30
Asia-Pacific Alcoholic Drinks Market Value: $ billion, 1999-2003 32
Asia-Pacific Alcoholic Drinks Market Volume: Liters million, 1999-2003 33
Asia-Pacific Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 34
Asia-Pacific Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 35
Asia-Pacific Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 37
Asia-Pacific Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 38
Europe Alcoholic Drinks Market Value: $ billion, 1999-2003 40
Europe Alcoholic Drinks Market Volume: Liters billion, 1999-2003 41
Europe Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 42
Europe Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 43
Europe Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 45
Europe Alcoholic Drinks Market Volume Forecast: Liters billion, 2003-2008 46
Belgium Alcoholic Drinks Market Value: $ million, 1999-2003 49
Belgium Alcoholic Drinks Market Volume: Liters million, 1999-2003 50
Belgium Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 51
Belgium Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 52
Belgium Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 54
Belgium Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 55
Canada Alcoholic Drinks Market Value: $ million, 1999-2003 59
Canada Alcoholic Drinks Market Volume: Liters million, 1999-2003 60
Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 61
Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 62
Canada Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 64
Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 65
China Alcoholic Drinks Market Value: $ billion, 1999-2003 69
China Alcoholic Drinks Market Volume: Liters billion, 1999-2003 70
China Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 71
China Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 72
China Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 74
China Alcoholic Drinks Market Volume Forecast: Liters billion, 2003-2008 75
France Alcoholic Drinks Market Value: $ million, 1999-2003 79
France Alcoholic Drinks Market Volume: Liters million, 1999-2003 80
France Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 81
France Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 82
France Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 84
France Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 85
Germany Alcoholic Drinks Market Value: $ million, 1999-2003 89
Germany Alcoholic Drinks Market Volume: Liters million, 1999-2003 90
Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 91
Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 92
Germany Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 94
Germany Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 95
Italy Alcoholic Drinks Market Value: $ billion, 1999-2003 99
Italy Alcoholic Drinks Market Volume: Liters million, 1999-2003 100
Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 101
Italy Alcoholic Drinks Market Segmentation II: % Share, by Volume, 2003 102
Italy Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 104
Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 105
Japan Alcoholic Drinks Market Value: $ billion, 1999-2003 107
Japan Alcoholic Drinks Market Volume: Liters million, 1999-2003 108
Japan Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 109
Japan Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 110
Japan Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 112
Japan Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 113
Spain Alcoholic Drinks Market Value: $ billion, 1999-2003 116
Spain Alcoholic Drinks Market Volume: Liters million, 1999-2003 117
Spain Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 118
Spain Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 119
Spain Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 121
Spain Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 122
Netherlands Alcoholic Drinks Market Value: $ million, 1999-2003 126
Netherlands Alcoholic Drinks Market Volume: Liters million, 1999-2003 127
Netherlands Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 128
Netherlands Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 129
Netherlands Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 131
Netherlands Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 132
United Kingdom Alcoholic Drinks Market Value: $ million, 1999-2003 136
United Kingdom Alcoholic Drinks Market Volume: Liters million, 1999-2003 137
United Kingdom Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 138
United Kingdom Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 139
United Kingdom Alcoholic Drinks Market Value Forecast: $ million, 2003-2008 141
United Kingdom Alcoholic Drinks Market Volume Forecast: Liters million, 2003-2008 142
United States Alcoholic Drinks Market Value: $ billion, 1999-2003 146
United States Alcoholic Drinks Market Volume: Liters billion, 1999-2003 147
United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2003 148
United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2003 149
United States Alcoholic Drinks Market Value Forecast: $ billion, 2003-2008 151
United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2003-2008 152
