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Middle East - Digital Media, Broadband and Internet Market and Forecasts

  • March 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 140 pages

The Middle East is a tech-savvy region ripe for embracing new digital media developments
The Middle Eastern society as a whole; is an enthusiastic adopter of technology, digital media, online entertainment and social media. Jordan in particular has emerged as a regional tech start-up hub due to an ICT focused education system, low start up costs and business-friendly government. Its growing reputation is increasingly attracting international capital eager to tap into the region's underserved growing online market.
Turkey also possesses a significant telecommunications market region due to its large population, which is characterised as young, increasingly urbanised and technically literate. Its developing economy has been shaped by the EU accession process.

Many countries now recognise the potential of applying ICT to improve both social and economic development. Kuwait, for example, has taken steps to develop a digital economy with the development of national level policies for e-health and e-government as well as a number of services now available online. Saudi Arabia received praise in 2013 from the World Bank which acknowledged the kingdom's efforts in implementing business reforms such as electronic filing and new payment systems.
Despite ongoing conflict in Syria; e-government services are available, with a national e-government policy in place to guide developments. To support e-health development, public funding has been made available for ICT equipment, software, pilot projects, skills training and scholarships. E-health initiatives in Syria also extend to the mobile sector (m-health), with m-health initiatives undertaken.
Despite the growing Internet user base across the Middle East; the lack of adequate delivery infrastructure has been cited as an impediment to digital media development, although this is improving.

Internet usage in Iran, for example, is growing due to improved accessibility brought about by competition and government initiatives. Broadband penetration in Iran is improving given the growing number of competing ISPs, made possible through a licensing scheme. Recognising the potential of applying ICT to improve both social and economic development, Iran has taken steps to develop a digital economy. However this has been contradicted by Iran's systematic and ongoing efforts to censor the Internet, with an initiative underway to deploy a “National Internet”.
Recognising the productivity benefits of fast broadband access, governments in the Middle East have endeavoured to either create regulatory conditions conducive to broadband investment or directly engaged in deploying national broadband networks.
Broadband in Oman for example represents the majority of the countries Internet connections and competition is predominantly infrastructure based.
In Israel, broadband speeds are increasing as Bezeq and HOT expand coverage of fibre access networks while the recent launch of additional submarine cables which offer ISPs an opportunity to reduce their own costs.

Broadband availability is also improving in Lebanon, with access available via DSL, fibre, WiMAX, WiFi, iBurst and 3G/LTE platforms. Despite the challenges of relatively poor infrastructure, Lebanon is home to a growing technology sector, complete with local start-up incubators, designed to provide seed funding and mentoring to technology entrepreneurs.
Broadband Internet in Iraq is available through a variety of platforms, including ADSL, satellite, WiMAX, CDMA and mobile broadband. Internet cafes are a popular Internet access method given low PC ownership.
National Broadband Network (NBN) development is underway in some markets with Qatar being one example of a country embarking on developing a national fibre-based access network, known as QNBN. Bahrain also recognises the socioeconomic advantages of a connected society and has deployed its own National Broadband Network (NBN), using infrastructure from the national Electricity and Water utility company and promising speeds of up to 1Gb/s.
Despite the Middle East having some issues to overcome such as political unrest, lack of infrastructure and poverty in some markets; there is much to be positive about in this emerging tech-savvy region. Progress towards establishing better fixed and mobile infrastructure will only continue to fuel the growing demand for digital media and entertainment services, such as online video and IPTV.

In particular, the UAE may well attract international interest in the future from OTT video service providers due to its established and growing broadband population and substantial purchasing power of a tech savvy population. Domestic incumbent Etisalat has already positioned itself in this market with its multi-screen OTT TV and VoD service called eLife.
Data in this report is the latest available at the time of preparation and may not be for the current year

Table Of Contents

Middle East - Digital Media, Broadband and Internet Market and Forecasts
1. Middle East Digital Media, Broadband and Internet Market Overview
1.1 Digital media
1.1.1 Overview
1.1.2 Social networking - Facebook and the local competition
1.1.3 Maktoob's success
1.1.4 Jabbar Internet Group
1.1.5 Jordan's online successes
1.1.6 Movies, TV and music Rotana Group predominates
1.1.7 Online advertising and marketing
1.2 Broadcasting overview
1.2.1 Video-on-Demand (VoD)
1.2.2 Satellite TV
1.2.3 Cable TV
1.2.4 Pay TV
1.2.5 IPTV
1.3 Broadband and Internet
1.3.1 Internet and broadband overview statistics
1.3.2 International fibre access
2. Bahrain
2.1 Digital economy / digital media
2.1.1 Overview
2.1.2 E-government
2.1.3 E-education
2.1.4 Utilities
2.1.5 Digital broadcasting
2.2 Broadband access market
2.2.1 Overview
2.2.2 Broadband statistics
2.2.3 Asymmetrical Digital Subscriber Line (ADSL)
2.2.4 Fibre to the Home (FttH)
2.2.5 Wireless broadband
2.3 Broadband subscriber forecasts
2.3.1 Scenario 1 higher growth
2.3.2 Scenario 2 lower growth
3. Iran
3.1 Digital economy
3.1.1 Overview
3.1.2 Services
3.2 Digital broadcasting
3.2.1 Overview of broadcasting market
3.2.2 Satellite TV
3.3 Broadband Access Market
3.3.1 Overview
3.3.2 Asymmetrical Digital Subscriber Line (ADSL)
3.3.3 Fibre-to-the-Home (FttH)
3.3.4 Wireless (fixed) broadband
3.4 Broadband subscriber forecasts
4. Iraq
4.1 Digital economy/digital media
4.1.1 Overview
4.1.2 e-education
4.1.3 e-health
4.1.4 e-government
4.1.5 Smart Grid
4.1.6 Digital broadcasting
4.2 Broadband access market
4.2.1 Overview
4.2.2 Fibre to the Premises (FttP)
4.2.3 Wireless broadband
5. Israel
5.1 Digital economy/digital media
5.1.1 Overview
5.1.2 Smart cities/smart communities
5.1.3 Digital broadcasting
5.2 Broadband access market
5.2.1 Overview
5.2.2 Broadband and Internet statistics
5.2.3 ADSL and cable networks
5.2.4 Fibre-to-the-Premises (FttP)
5.2.5 WiFi
5.2.6 WiMAX
6. Jordan
6.1 Digital economy/digital media
6.1.1 Overview
6.1.2 E-Commerce
6.1.3 E-payment
6.1.4 E-education
6.1.5 E-health
6.1.6 E-government
6.1.7 Smart grids
6.1.8 Digital broadcasting
6.2 Broadband access market
6.2.1 Overview
6.2.2 ISP market
6.2.3 Asymmetrical Digital Subscriber Line (ADSL)
6.2.4 Fibre to the Home (FttH)
6.2.5 Wireless (fixed) broadband
6.3 Broadband subscriber forecasts
6.3.1 Scenario 1 higher growth
6.3.2 Scenario 2 lower growth
7. Kuwait
7.1 Digital economy/digital media
7.1.1 Overview
7.1.2 Digital broadcasting
7.2 Broadband access market
7.2.1 Overview
7.2.2 ISP market
7.2.3 Asymmetrical Digital Subscriber Line (ADSL)
7.2.4 Fibre to the Home (FttH)
7.2.5 Wireless broadband
8. Lebanon
8.1 Digital economy/digital media
8.1.1 Overview
8.1.2 E-commerce
8.1.3 E-government
8.1.4 E-education
8.1.5 E-health
8.1.6 Digital broadcasting
8.2 Broadband access market
8.2.1 Overview
8.2.2 Data service providers
8.2.3 ISP market
8.2.4 Asymmetrical Digital Subscriber Line (DSL)
8.2.5 Fibre to the Home (FttH)
8.2.6 Wireless broadband
8.3 Broadband subscriber forecasts
8.3.1 Scenario 1 higher growth
8.3.2 Scenario 2 lower growth
9. Oman
9.1 Digital economy/digital media
9.1.1 Overview
9.1.2 Knowledge Oasis Muscat
9.1.3 Services
9.1.4 Smart Grid
9.1.5 Overview of the broadcasting market
9.2 Broadband access market
9.2.1 Overview
9.2.2 Asymmetric Digital Subscriber Line (ADSL)
9.2.3 Fibre to the Home (FttH)
9.2.4 Wireless broadband
9.3 Broadband subscriber forecasts
9.3.1 Scenario 1 higher growth
9.3.2 Scenario 2 lower growth
10. Qatar
10.1 Information society
10.1.1 E-commerce
10.1.2 E-government
10.1.3 E-health
10.1.4 E-education
10.1.5 Smart Grid
10.1.6 Digital Media
10.2 Broadband access market
10.2.1 Overview
10.2.2 Asymmetrical Digital Subscriber Line (ADSL)
10.2.3 Fibre-to-the-Home (FttH)
10.2.4 Wireless Broadband
10.3 Broadband forecasts
10.3.1 Scenario 1 higher growth
10.3.2 Scenario 2 lower growth
11. Saudi Arabia
11.1 Digital Economy/Digital media
11.1.1 E-government
11.1.2 E-health
11.1.3 E-education
11.1.4 E-commerce
11.1.5 Smart cities/smart communities
11.1.6 Digital media
11.2 Digital Broadcasting
11.2.1 Overview of broadcasting market
11.2.2 Broadband TV (IPTV)
11.2.3 Satellite-based digital Pay TV
11.3 Broadband access market
11.3.1 Censorship
11.3.2 Broadband statistics
11.3.3 Asymmetrical Digital Subscriber Line (ADSL)
11.3.4 Fibre-to-the-Home (FttH)
11.3.5 Broadband powerline (BPL)
11.3.6 Wireless broadband
11.4 Broadband forecasts
11.4.1 Scenario 1 higher growth
11.4.2 Scenario 2 lower growth
12. Syria
12.1 Digital economy/digital media
12.1.1 Overview
12.1.2 E-government
12.1.3 E-health
12.1.4 E-education
12.1.5 Overview of broadcasting market
12.2 Broadband access market
12.2.1 Overview
12.2.2 ISP market
12.2.3 Fibre to the Premises (FttP)
12.2.4 Wireless broadband
12.3 Broadband subscriber forecasts
13. Turkey
13.1 Digital Economy/digital media
13.1.1 Overview
13.1.2 Services
13.2 Digital broadcasting
13.2.1 Overview of broadcasting market
13.2.2 Broadcasting regulation
13.2.3 Digital TV
13.3 Broadband access market
13.3.1 Overview
13.3.2 Internet and broadband statistics
13.3.3 Asymmetrical Digital Subscriber Lines (ADSL)
13.3.4 Cable modems
13.3.5 Fibre-to-the-Home (FttH) networks
13.4 Broadband subscriber forecasts
13.4.1 Scenario 1 higher broadband subscriber growth
13.4.2 Scenario 2 lower broadband subscriber growth
14. United Arab Emirates
14.1 Digital economy/digital media
14.1.1 Overview
14.1.2 E-Commerce
14.1.3 E-Government
14.1.4 E-health
14.1.5 E-learning
14.1.6 Smart cities/smart communities
14.1.7 Digital media
14.2 Digital broadcasting
14.2.1 Overview of broadcasting market
14.2.2 Digital TV
14.3 Broadband and Internet access market
14.3.1 Overview
14.3.2 Broadband statistics
14.3.3 Internet access locations
14.3.4 Fibre to the Premises (FttP)
14.3.5 Asymmetrical Digital Subscriber Line (ADSL)
14.3.6 Cable modems
14.3.7 Wireless broadband
14.4 Broadband forecasts
14.4.1 Scenario 1 higher growth
14.4.2 Scenario 2 lower growth
15. Yemen
15.1 Digital economy
15.1.1 E-education
15.1.2 E-government
15.1.3 E-health
15.2 Digital broadcasting
15.2.1 Overview
15.3 Broadband access market
15.3.1 Overview
15.3.2 Internet and broadband statistics
15.3.3 Asymmetric Digital Subscriber Line (ADSL)
15.3.4 Wireless Broadband
15.4 Broadband subscriber forecasts
Table 1 Middle East - Facebook penetration December 2011; December 2012
Table 2 Middle East Internet users by country 2009 - 2013
Table 3 Middle East Internet user penetration by country 2009 - 2013
Table 4 Middle East Broadband subscribers by selected country 2009 - 2013
Table 5 Bahrain Historic - Internet users and penetration estimates - 1995 - 2004
Table 6 Bahrain Internet users and penetration estimates - 2005 - 2013
Table 7 Bahrain Internet subscribers - 2000 - 2013
Table 8 Bahrain Broadband subscribers - 2005 - 2013
Table 9 Bahrain Fixed broadband subscriptions 2010 - 2013
Table 10 Bahrain Broadband market revenue 2009 2012
Table 11 Bahrain Broadband subscriptions by access speed 2007 - 2012
Table 12 Bahrain Forecast broadband subscribers higher market growth scenario 2014; 2019; 2024
Table 13 Bahrain Forecast broadband subscribers lower market growth scenario 2014; 2019; 2024
Table 14 Iran Internet users and penetration estimates 1996 - 2014
Table 15 Iran Fixed broadband subscribers 2000 - 2014
Table 16 Iran Household PC penetration 2002 - 2014
Table 17 Iran Forecast broadband subscribers higher growth scenario 2014, 2018; 2023
Table 18 Iran Forecast broadband subscribers lower growth scenario 2014, 2018; 2023
Table 19 Iraq Internet user penetration and estimates 2001 - 2014
Table 20 Iraq Fixed broadband subscribers 2006 - 2014
Table 21 Iraq International Internet bandwidth 2005 - 2012
Table 22 Iraq Household PC penetration 2008 - 2014
Table 23 Israel YES revenue and profit 2007 - 2013
Table 24 Israel YES satellite TV subscribers, market share and ARPU 2002 - 2013
Table 25 Israel Internet users and penetration 1997 - 2014
Table 26 Israel Fixed broadband subscribers 2001 - 2014
Table 27 Israel Bezeq ADSL subscribers and ARPU 2005 - 2013
Table 28 Israel Average broadband speed per Bezeq customer 2007 - 2013
Table 29 Israel Household PC penetration 2002 - 2014
Table 30 Israel International Internet bandwidth 2005 - 2012
Table 31 Jordan Internet users and penetration rate 1995 - 2013
Table 32 Jordan Internet subscribers and penetration rate 1999 - 2014
Table 33 Jordan Internet subscribers by access method 2009 2013
Table 34 Jordan DSL subscribers - 2001 - 2013
Table 35 Wi-tribe Jordan ARPU 2012
Table 36 Jordan Forecast broadband subscribers higher market growth scenario 2014; 2017; 2022
Table 37 Jordan Forecast broadband subscribers lower market growth scenario 2014; 2017; 2022
Table 38 Kuwait Internet users and penetration 1995 - 2014
Table 39 Kuwait Fixed Broadband subscribers - 2001 - 2014
Table 40 Kuwait Household PC penetration 2002 - 2014
Table 41 Wataniya Kuwait wireless broadband subscribers - 2010 - 2013
Table 42 Lebanon Internet user and penetration estimates 1995 - 2014
Table 43 Lebanon Fixed broadband subscribers and penetration 2002 - 2014
Table 44 Lebanon Household PC penetration 2002 - 2015
Table 45 Lebanon International Internet bandwidth 2003 - 2011
Table 46 Lebanon Forecast broadband subscribers higher growth scenario 2014, 2019; 2024
Table 47 Lebanon Forecast broadband subscribers lower growth scenario 2014, 2019; 2024
Table 48 Oman Internet users and penetration 1998 - 2014
Table 49 Oman Fixed-line Internet subscribers 2000 - 2013
Table 50 Oman Fixed broadband subscribers 2004 - 2013
Table 51 Oman Omantel Fixed Internet ARPU 2008 - 2013
Table 52 Oman Nawras fixed broadband subscribers 2010 - 2013
Table 53 Oman International Internet bandwidth 2003 - 2012
Table 54 Oman Household PC penetration 2007 - 2014
Table 55 Oman Forecast broadband subscribers higher growth scenario 2014, 2018; 2023
Table 56 Oman Forecast broadband subscribers lower growth scenario 2014, 2018; 2023
Table 57 Qatar Internet users and penetration 1995 - 2014
Table 58 Qatar Fixed broadband subscribers 2002 - 2014
Table 59 Qatar Household PC penetration 2007 - 2014
Table 60 Qatar International Internet bandwidth 2003 - 2012
Table 61 Qatar Forecast broadband subscribers higher growth scenario 2014, 2018; 2023
Table 62 Qatar Forecast broadband subscribers lower growth scenario 2014, 2018; 2023
Table 63 Saudi Arabia - Internet users and penetration estimates 1995 - 2014
Table 64 Saudi Arabia - fixed broadband subscribers 2001 - 2013
Table 65 Saudi Arabia - household PC penetration 2002 - 2015
Table 66 Saudi Arabia Forecast broadband subscribers higher growth scenario 2014, 2019; 2024
Table 67 Saudi Arabia Forecast broadband subscribers lower growth scenario 2014, 2019; 2024
Table 68 Syria Internet user and penetration rate 1999 - 2014
Table 69 Syria Fixed Internet subscribers and penetration rate 1999 - 2014
Table 70 Syria Household PC penetration 2002 - 2014
Table 71 Syria Fixed broadband subscribers 2004 - 2014
Table 72 Syria International Internet bandwidth 2004 - 2012
Table 73 Syria Forecast broadband subscribers higher growth scenario 2014, 2019; 2024
Table 74 Syria Forecast broadband subscribers lower growth scenario 2014, 2019; 2024
Table 75 Turkey TV audience share by channel January - June 2013
Table 76 Turkey TV advertising revenue 2009 - 2013
Table 77 Turkey Cable TV subscribers 2011 - 2013
Table 78 Turkey D-Smart pay TV subscribers 2007 2013
Table 79 Turkey IPTV subscribers 2011 - 2013
Table 80 Turkey Internet user and penetration rate 1998 - 2014
Table 81 Turkey Broadband subscribers and penetration 2001 - 2013
Table 82 Turkey Broadband subscribers by access technology 2004 - 2013
Table 83 Turkey ISP market share June 2013
Table 84 Turkey Fixed Broadband subscriptions by speed June 2013
Table 85 - Turkey Average monthly data usage per Turk Telekom broadband subscriber 2010 - 2013
Table 86 Turkey International Internet Bandwidth 2003 - 2012
Table 87 Turk Telekom ADSL ARPU 2007 - 2013
Table 88 Turkey Superonline FttX homes passed and subscribers 2011 - 2013
Table 89 Turkey Forecast broadband subscribers higher market growth scenario 2014; 2019; 2024
Table 90 Turkey Forecast broadband subscribers lower market growth scenario 2014; 2019; 2024
Table 91 UAE du IPTV subscribers 2008 - 2013
Table 92 UAE Etisalat e-life subscribers 2010 - 2013
Table 93 UAE Internet user and penetration 1995 - 2014
Table 94 UAE Fixed Internet subscribers and penetration 2000 - 2013
Table 95 UAE Etisalat fixed broadband subscribers 2010 - 2013
Table 96 UAE International Internet bandwidth 2005 - 2012
Table 97 UAE Forecast broadband subscribers higher growth scenario 2014, 2019; 2024
Table 98 UAE Forecast broadband subscribers lower growth scenario 2014, 2019; 2024
Table 99 Yemen Internet user and penetration estimates 1997 - 2014
Table 100 Yemen Households with Internet access 2004 - 2014
Table 101 Yemen Fixed broadband subscribers 2005 - 2014
Table 102 Yemen Household PC penetration 2005 - 2014
Table 103 Yemen International Internet bandwidth 2005 - 2012
Table 104 Yemen Forecast mobile subscribers in Yemen higher growth scenario 2014; 2018; 2023
Table 105 Yemen Forecast mobile subscribers in Yemen lower growth scenario 2014; 2018; 2023
Chart 1 Jordan Internet subscribers and users 2002 - 2013
Exhibit 1 Saudi Arabia - Wasel service project
Exhibit 2 Saudi Arabia MBC/Al Arabiya

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