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“Research and Development Forecast of China’s Jewelry Industry, 2013-2017” main analyzes the market scale, market competition status, import and export situation, business performance of key enterprises. forecast of future jewelry industry. Decision-making reference is provided in the report.

With the rapid development of the jewelry market, China has become the second-largest jewelry market after the United States. The consumption of some important jewelry products ranks among the top of the world.

Under the impact of the international financial crisis and the downward pressure from the domestic economy, in 2012, the growth of China’s jewelry industry slowed down, but still maintained a good development trend. The total sales revenue of jewelry retail market was CNY 400 billion, showing a slight increase over last year.

In 2012, the total consumption of gold jewelry was 502.75 tons, having a year-on-year growth of 10.09%. In 2011, the consumption of platinum jewelry was 52.4 tons, accounting for 68.3% of the global total consumption of platinum jewelry. In 2011, the total consumption of diamond jewelry was more than CNY25 billion, surpassing Japan for the first time, and ranking the second in the world; China is the world’s largest jade processing and consuming country, the annual consumption of jade is more than CNY20 billion; the annual production of pearl is about 1,400 tons, accounting for more than 95% of the world annual production of pearl.

At present, China’s jewelry industry is in a stage of rapid development. There is no one brand occupying absolute market share; market concentration ratio is low.

The main jewelry brands are Cartier, Bulgari, Tiffany, and some other world's top brands. CHOW TAI FOOK, TSL JEWELLERY in Hong Kong, LAO FENG XIANG, CHJ and some other brands occupy the leading position in the domestic market. Besides, Diamend in Beijing, Cuihua in Shenyang and some other regional brands have a certain degree of competitive advantage in their own advantageous regions.

With the diversification of jewelry consumption, the jewelry market is constantly divided into more market segments, the brands are enriched, and the intrinsic quality is also improved. Gold, platinum, diamond jewelry and colored gemstones, jade, silver jewelry show their charm in the market, especially gold, platinum, diamond jewelry have huge development potential. The consumption of diamond is growing at the annual rate of 15% in China.

Table Of Contents

Research and Development Forecast of China’s Jewelry Industry, 2013-2017
1. Brief Introduction of Jewelry
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification
1.2 Industry Chain
1.3 Industry Characteristics
1.4 Jewelry Industry Related Policy and Standard in China

2. Operation Status of the World Jewelry Industry, 2011-2012
2.1 Development Overview, 2011-2012
2.1.1 The World Top Ten Jewelry Brand
2.1.2 The Characteristics of the Regional Advantages
2.1.3 Jewelry Consumption Situation in Major Countries
2.1.4 Global Gold Jewelry Demand Analysis
2.2 Development of World-renowned Jewelry Brands
2.2.1 Cartier
2.2.2 De Beers
2.2.3 Tiffany

3. Development Status Quo of China's Jewelry Industry
3.1 Development History
3.2 Development Status Quo
3.2.1 Development Overview
3.2.2 Promoting Factor
3.3 Development Potential

4. Market Analysis of China's Jewelry
4.1 Production and Processing
4.1.1 Jewelry Resources
4.1.2 Production and Processing Capacity
4.2 Sales of China's Jewelry

5. Import and Export of China's Jewelry
5.1 Export Situation and Trend
5.2 Import Situation and Trend, 2012

6. Market Competitive Landscape of China's Jewelry Industry, 2011-2012
6.1 Competition Status Quo, 2011-2012
6.1.1 Competition Degree of Jewelry
6.1.2 Price Competition of Jewelry Products
6.1.3 Competitive Landscape of Jewelry Brand
6.2 Jewelry Industry Concentration Ratio, 2011-2012
6.2.1 Jewelry Market Concentration Ratio
6.2.2 Jewelry Regional Concentration Ratio
6.3 Competitiveness Enhancement Policy of China's Jewelry Industry
6.3.1 Professional Training
6.3.2 Brand Building
6.3.3 Professional Production and Management
6.3.4 Combination among the Strong Ones
6.3.5 National Policy Support

7. China's Jewelry Market Segments
7.1 Gold Jewelry
7.1.1 Market Status Quo
7.1.2 Supply and Demand Situation of Gold
7.2 Platinum Jewelry
7.2.1 Market Status Quo
7.2.2 Supply and Demand Situation of Platinum
7.3 Diamond Jewelry
7.3.1 Market Status Quo
7.3.2 Supply and Demand Situation of Diamond
7.4 Pearl Jewelry
7.4.1 Market Status Quo
7.4.2 Supply and Demand Situation of Pearl
7.5 Jade Jewelry

8. Economic Operation of the Jewelry Industry in China
8.1 Scale and Change of Industry Income
8.2 Scale and Change of Enterprises
8.3 Industry Profitability
8.4 Industry Solvency

9. Marketing Mode and Channel of Jewelry in China
9.1 Marketing Mode
9.1.1 Overview
9.1.2 Marketing Mode of Key Enterprises
9.2 Marketing Channel
9.2.1 Overview
9.2.2 Sale in Store
9.2.3 Sale on the Internet

10. Key Jewelry Enterprises in China
10.1.1 Company Profile
10.1.2 Business Performance
10.1.3 Marketing Mode
10.2.1 Company Profile
10.2.2 Business Performance
10.2.3 Marketing Mode
10.3.1 Company Profile
10.3.2 Business Performance
10.3.3 Marketing Mode
10.4.1 Company Profile
10.4.2 Business Performance
10.4.3 Marketing Mode
10.5.1 Company Profile
10.5.2 Business Performance
10.5.3 Marketing Mode
10.6.1 Company Profile
10.6.2 Business Performance
10.6.3 Marketing Mode

11. Development Trend Forecast of China's Jewelry Industry, 2012-2016
11.1 Development Trend, 2012-2016
11.1.1 Development Trend of China's Jewelry Industry in the Future
11.1.2 China Will Become the Largest Consumer of Jewelry
11.2 Market Forecast of China's Jewelry Industry, 2012-2016
11.3 Development Trend of China's Jewelry Industry
11.3.1 China's Jewelry Industry Will Enter the High-speed Integration Period in the Future
11.3.2 Development Direction of China's Jewelry Industry in the Future
11.3.3 China's Jewelry Industry Has Huge Consumption Potential

12. Jewelry Industry Investment Analysis
12.1 Investment Environment and Opportunity of China's Jewelry Industry
12.1.1 Domestic Jewelry Industry Development Environment Is Good
12.1.2 Midwest Jewelry Industry Is Faced with Investment Opportunities
12.2 Investment Risk of China's Jewelry Industry
12.2.1 International Economic Environmental Risk
12.2.2 Exchange Rate Risk
12.2.3 The Risk of Fluctuations in the Prices of Raw Materials
12.2.4 Market Competition Risk
12.3 China's Jewelry Industry Investment Advice
12.3.1 Investment in Leading Enterprises
12.3.2 Investment in Diversified and Differentiated Products
12.3.3 High-end Luxury Brands

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