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  5. > Research and Development Forecast of China’s Water Purifier Industry, 2013-2017

With the rapid development of the economy, the global water resource is suffering the unprecedented pollution and destruction. According to China’s environmental protection department statistics, 82% of the country’s rivers are polluted to various extents. In China’s seven major river systems, almost 40% of the rivers are not suitable to be as drinkable water resources; 78% of the rivers in cities are not suitable to be as drinkable water resources; about 50% of the urban groundwater is polluted. These shocking figures not only warn people to treasure water resources, but also provide an opportunity for the rapid development of water purifier industry. Water purifier has a history of 10 years in China, and the overall market is still growing. The market sales reached 1.2 million units in 2010, and it is expected to be about 7 million units in 2017.

In 2012, the output value of China’s water purifier industry was CNY 2.5 billion. With the improvement of people’s healthy consumption consciousness, the water purifier market is hotter and hotter. The number of new entrants is increasing; the expansion projects are growing; the output value of China’s water purifier industry is expected to be CNY 13.5 billion in 2017.

Seen from the sales regions distribution, South China and East China occupy a larger market share, the both of them accounting for 63% of the country’s market share; the market share of other regions is less than 10%.

At present, the continuous expansion of market share and the rise of raw materials price bring contradiction to enterprises. The competition in the industry is fiercer; the domestic brands represented by Qinyuan, Midea, Angel; the imported brands represented by Westone, 3M, and AO Smith; and the main “battlefield” is middle and high-end market.

In recent years, the competition in the water purifier industry is transferring to diversification, from single competition to compound competition. The single competition means is not only difficult to obtain and maintain a competitive advantage, but also hard to meet the diversified demand of customers. The compound competition has become the main competition means.

“Research and Development Forecast of China’s Water Purifier Industry, 2013-2017” conducts an analysis on china’s water purifier industry supply and demand situation, market pattern and distribution, the development of water purifier market in some regions, and consumption situation. It focuses on the analysis of the competition status of water purifier in China, industry development trend and enterprise development countermeasures. In addition, it also makes a development forecast on water purifier.

Table Of Contents

Research and Development Forecast of China’s Water Purifier Industry, 2013-2017
1. Water Purifier Related Overview
1.1 Water Purifier Overview
1.2 Water Purifier Sorted by Water Treatment Mode and the Characteristics
1.3 Ultrafiltration Membrane Filtration Theory

2. Overview of the World Water Purifier Industry Operation
2.1 Operation Environment of the World Water Appliance Industry
2.2 Market Operation Pattern of the World Water Purifier Industry
2.3 Market Operation of Water Purifier Industry in Some Countries
2.3.1 U.S.
2.3.2 Japan
2.4 Development Trend of the World Water Purifier Industry

3. Development Environment of China's Water Purifier Industry
3.1 Policy Environment
3.2 Macroeconomic Environment
3.3 Social Environment
3.3.1 China's Water Quality
3.3.2 People's Healthy Consumption Consciousness

4. Operation Trend of China's Water Purifier Industry
4.1 Status Quo of China's Water Purifier Industry
4.1.1 Market Development of China's Water Purifier
4.1.2 Problems Existing in the Development of Water Purifier Industry
4.2 New Technology of China's Water Purifier
4.2.1 Main “Technical Schools” of Water Purifier
4.2.2 Key Technologies and Development Trends of Household Water Purifier at This Stage
4.2.3 Development Trends of Water Purifier's Key Technologies
4.3 China Water Purifiers Industry Dynamic
4.3.1 Water Purifiers Industry Needs Technology and Service Innovation Breakthrough
4.3.2 Water Purifiers Direct Sales was Halted

5. Operating Situation of Hot Products in China's Water Purifier Industry
5.1 China's Water Purifier Market Operating Dynamic
5.1.1 Water Purifier Becomes a New Fashion in Home Decoration
5.1.2 Water Purifier Spot Check Situation
5.1.3 Technical Water Purifier is Favored
5.2 Economic Operation of China's Water Purifier Industry
5.2.1 Industry Production and Marketing Situation, 2009-2012 (Jan-Jun)
5.2.2 Industry Profitability, 2009-2012 (Jan-Jun)
5.2.3 Industry Management and Development Capacity, 2009-2012 (Jan-Jun)
5.2.4 Industry Debt Paying Ability, 2009-2012 (Jan-Jun)
5.3 Import and Export Data of Household Water Filter or Purification Machines and Devices
5.3.1 Import Volume and Amount, 2010-2012
5.3.2 Export Volume and Amount, 2010-2012

6. China Water Purifier Market Consumption Research
6.1 Consumers' Cognitive Channels on Water Purifier Brands
6.2 Consumers' Concern Extent about Water Purifier Brand
6.3 Consumers' Water Purifier Purchase Situation
6.4 Water Purifier Purchase Channels

7. Water Purifier Market Competition Pattern in China
7.1 Industry Competition Status Quo
7.2 Industry Concentration Ratio
7.3 Industry Competition Trend

8. Key Domestic Water Purifier Enterprises
8.1 Midea ChungHo Water Purification Equipment Co., Ltd
8.1.1 Company Profile
8.1.2 Business Performance
8.1.3 Strength and Weakness of the Products
8.1.4 Enterprise Comprehensive Advantages
8.2 Qinyuan Group Co., Ltd.
8.2.1 Company Profile
8.2.2 Business Performance
8.2.3 Company Competitiveness
8.2.4 Development Strategy
8.3 Shenzhen Angel Drinking Water Industry Group Co., Ltd.
8.3.1 Company Profile
8.3.2 Product Technical Advantages
8.3.3 Business Channels
8.3.4 After-sale Service
8.4 Litree Purifying Technology Co., Ltd.
8.4.1 Company Profile
8.4.2 Business Performance
8.4.3 Product Application
8.4.4 Technical Advantage
8.5 Pentair Group (Everpure)
8.5.1 Company Profile
8.5.2 Main Customers
8.5.3 Business Performance
8.5.4 Channel Strategy
8.5.5 Five Competitive Forces Analysis
8.6 Shenzhen Chengdelai Industrial Co., Ltd. (Qlife)
8.6.1 Company Profile
8.6.2 Main Products and Advantages
8.6.3 Business Performance
8.6.4 Channel Promotion
8.6.5 After-sale Service
8.7 Kunshan Ecowater Systems Co., Ltd.
8.7.1 Company Profile
8.7.2 Business Performance
8.7.3 Enterprise Advantage

9. Development Forecast of China's Water Purifier Industry
9.1 Development Prospect
9.2 Market Forecast
9.2.1 Supply Forecast
9.2.2 Sales Forecast
9.3 Product Sales Situation in China's Water Purifier Market
9.3.1 Main Sales Region
9.3.2 Market Demand Characteristics

10. Investment Opportunities and Risk Avoidance of China's Water Purifier Industry
10.1 Investment Environment
10.2 Investment Opportunities
10.3 Investment Risk Pre-warning
10.4 Experts' Advice




Companies Mentioned

Midea ChungHo Water Purification Equipment Co., Ltd
Qinyuan Group Co., Ltd.
Shenzhen Angel Drinking Water Industry Group Co., Ltd.
Litree Purifying Technology Co., Ltd.
Pentair Group (Everpure)
Shenzhen Chengdelai Industrial Co., Ltd. (Qlife)
Kunshan Ecowater Systems Co., Ltd.

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