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Analyzing the Casinos & Gambling Industry in the US

  • March 2013
  • -
  • Aruvian's R'search
  • -
  • 160 pages

The casinos and gaming industry in The United States experienced very strong growth in the past years during the post-recession period. As the U.S. economy sagged, gambling was there to try and prop it up. The US casinos & gaming sector had a total gross gaming win of $95 billion in 2011.

Las Vegas Sands, Chickasaw Nation and MGM Resorts International are the top players in the industry. US Gaming industry will show improvements in 2011 with a strong support from Las Vegas where tourist arrival expected to increase once again after declining for two consecutive years. On the other hand regional markets expected to struggle with the loss made in the past years. Improvement on the Las Vegas Strip, which results in more jobs and increased pay, is the primary driver behind the stabilization. Still, recent growth has been modest, as shown in the charts below. Slot revenues represent approximately 85% of locals gaming revenue, and we believe a good portion of this comes from video poker.

Also, efforts to legalize online poker at the federal level have bogged down, and are unlikely to be passed during a Presidential election year. Meanwhile, individual states are picking up the slack, with Nevada and Delaware both passing forms of online gaming. However, these states have a relatively small population size, which limits the scope of that market. More problematic in our view is that state-by-state approach has the potential to create an inconsistent, and perhaps competing, set of regulations across states.

Aruvian Research analyzes the Casinos and Gambling Industry in the US in its report Analyzing the Casinos & Gambling Industry in the US. We begin with an analysis of the global casinos and gaming industry through an industry overview, industry value analysis, industry segmentation, regulatory framework, industry competition and an industry outlook. We also analyze the factors that are impacting the global casinos and gambling industry such as regulations, mergers & acquisitions, international trade, industry globalization, amongst others.

Moving on to the analysis of the casinos and gaming industry in the US, we analyze the industry through an industry overview, industry value analysis, industry segmentation, industry competition and a future perspective.

An analysis of the major players in the global casinos & gambling industry as well as the major players in the US industry is included in the report.

Table Of Contents

Analyzing the Casinos and Gambling Industry in the US
A. Executive Summary

B. Industry Definition

C. Global Casinos and Gaming Industry
C.1 Industry Overview
C.2 Industry Value Analysis
C.3 Industry Segmentation
C.3.1 Segmentation by Categories
C.3.2 Segmentation by Regions
C.4 Regulatory Framework
C.5 Industry Competition
C.6 Industry Outlook

D. Factors Impacting the Industry
D.1 Impact of Mergers and Acquisitions
D.2 Impact of Regulations
D.3 Factors Driving Demand
D.4 International Trade and Impact
D.5 Industry Costs
D.6 Increasing Globalization in the Industry
D.7 High Barriers to Entry
D.8 Impact of Technology

E. Casinos and Gambling Industry in the US 32
Industry Overview 32
Industry Value Analysis 33
Industry Segmentation 34
Domestic Casinos 36
Gambling in Las Vegas 51
Competition in the Industry 63
F. Online Gaming Industry in the US 64
Overview 64
Brief History of Online Gaming in the US 65
Recent Legislative Efforts 66
Potential of US Online Gaming 69
G. Casinos and Gambling in the US: Future Perspective 71

H. Major Industry Players
H.1 Caesars Entertainment Corporation
H.1.1 Corporate Profile
H.1.2 Business Segment Analysis
H.1.3 SWOT Analysis
H.2 Las Vegas Sands Corporation
H.2.1 Corporate Profile
H.2.2 Business Segment Analysis
H.2.3 SWOT Analysis
H.3 MGM Resorts International
H.3.1 Corporate Profile
H.3.2 Business Segment Analysis
H.3.3 SWOT Analysis
H.4 William Hill Plc
H.4.1 Corporate Profile
H.4.2 Business Segment Analysis
H.4.3 SWOT Analysis
H.5 Wynn Resorts
H.5.1 Corporate Profile
H.5.2 Business Segment Analysis
H.5.3 SWOT Analysis
H.6 32Red Plc
H.7 Ameristar Casinos
H.8 Boyd Gaming Corporation
H.9 Bwin.party Digital Entertainment Plc
H.10 Isle of Capri Casinos
H.11 New York State Lottery
H.12 Penn National Gaming
H.13 Pinnacle Entertainment
H.14 Playtech Ltd
H.15 Zynga Inc

I. Glossary of Terms



List of Figures

Figure 1: Global Casinos and Gaming Industry Value (in USD Billion), 2007-2011
Figure 2: Global Casinos and Gaming Industry Segmentation by Categories (%), 2011
Figure 3: Global Casinos and Gaming Industry Segmentation by Geography (%), 2011
Figure 4: Global Casinos and Gaming Industry Forecast (in USD Billion)
Figure 5: Sportingbet Share Price on LAD Talks
Figure 6: Impact on Share Prices of the German Gambling Regulation in April 2011
Figure 7: Black Friday Indictments (18/04/2011)
Figure 8: US DoJ Opinion on Wire Act
Figure 9: Global E-Gaming Breakdown, 2011
Figure 10: MGD Impact on UK Retail Growth
Figure 78: Breakdown of the US Gaming Market, 2011
Figure 12: US Casinos and Gaming Industry Value (in USD Billion), 2007-2011
Figure 13: US Casinos and Gaming Industry Segmentation (%), 2011
Figure 14: US Casinos and Gaming Industry - Geographical Segmentation (%), 2011
Figure 15: Change in US Gaming Revenues vs. Change in US Unemployment Rate
Figure 16: Growth in US Real GDP
Figure 17: Change in Employment over 6 Months in the US
Figure 18: Consumer Confidence Index in the US
Figure 19: U.S. Personal Income Y/Y % Change
Figure 20: US Mid-Atlantic Gaming Market
Figure 21: Casino Map in Atlantic City
Figure 22: US Northeast Gaming Markets
Figure 23: Sample and Projection of Existing Gaming Markets in US
Figure 24: Casino Map of Ohio
Figure 25: Casino Map of Chicago
Figure 26: Gaming Industry in the US Rust Belt
Figure 27: US Midwest Gaming Industry
Figure 28: Alabama and Mississippi Gaming Industry
Figure 29: Florida Gaming Industry
Figure 30: Louisiana Gaming Industry
Figure 31: Baccarat Revenues in Las Vegas vs. VIP Revenues in Macau
Figure 32: Las Vegas Baccarat Monthly Wins (in USD ‘000s)
Figure 33: Win per Visit Remains Low
Figure 34: Las Vegas LTM Gaming Revenue Detail (in USD ‘000s)
Figure 35: LTM Table Revenues - Excluding Baccarat (in USD ‘000s)
Figure 36: LTM Slot Revenues (in USD ‘000s)
Figure 37: LTM Baccarat Revenues (in USD ‘000s)
Figure 38: Change in Room Supply in Las Vegas
Figure 39: Las Vegas Room Occupancy and ADRs
Figure 40: Weekend versus Midweek Occupancy Rates
Figure 41: Convention Attendance vs. Midweek Occupancy Rate
Figure 42: Las Vegas Strip Casino Map
Figure 43: History of Online Gambling in the US
Figure 44: US Casinos and Gaming Industry Forecast (in USD Billion)



List of Tables

Table 1: Global Casinos and Gaming Industry Value (in USD Billion), 2007-2011
Table 2: Global Casinos and Gaming Industry Segmentation by Categories (%), 2011
Table 3: Global Casinos and Gaming Industry Segmentation by Geography (%), 2011
Table 4: Global Casinos and Gaming Industry Forecast (in USD Billion)
Table 5: UK Machine Categories Defined by 2005 Gambling Act
Table 6: US Casinos and Gaming Industry Value (in USD Billion), 2007-2011
Table 7: US Casinos and Gaming Industry Segmentation (%), 2011
Table 8: US Casinos and Gaming Industry - Geographical Segmentation (%), 2011
Table 9: Unemployment Rates in Select US Gaming Markets
Table 10: Gaming Revenues in Select US Gaming Markets (in USD ‘000s)
Table 11: Casinos in Ohio
Table 12: Sample and Projection of Existing Gaming Markets in US
Table 13: Recent Las Vegas Strip Developments and ROIs
Table 14: State Legislations Regarding Online Gaming in the US
Table 15: Frank and Barton Bills
Table 16: US Casinos and Gaming Industry Forecast (in USD Billion)



Companies Mentioned

Caesars Entertainment Corporation
Las Vegas Sands Corporation
MGM Resorts International
William Hill Plc
Wynn Resorts
32Red Plc
Ameristar Casinos
Boyd Gaming Corporation
Bwin.party Digital Entertainment Plc
Isle of Capri Casinos
New York State Lottery
Penn National Gaming
Pinnacle Entertainment
Playtech Ltd
Zynga Inc

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