Footwear Market Overview in Germany

• Publication date: February 2012

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The footwear industry consists of the total sales generated through the sale of all types of men's, women's and children's shoes. The industry is valued at retail selling price with any currency conversions calculated using constant annual average 2009 exchange rates.

For the purposes of this market research report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Footwear Industry in Germany

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
adidas AG 19
Asics 24
Heinrich Deichmann-Schuhe 28
NIKE, Inc. 29
MARKET FORECASTS 34
Market value projection 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40


Index of Tables
Data table 1: Germany footwear market sales : USD million, 2005–09(e) 10
Data table 2: Germany footwear industry sector ation I:% share, by value, 2009(e) 11
Data table 3: Germany footwear industry sector ation II: % share, by value, 2009(e) 12
Data table 4: adidas AG: key facts 19
Data table 5: adidas AG: key financials ($) 21
Data table 6: adidas AG: key financials (€) 21
Data table 7: adidas AG: key financial ratios 22
Data table 8: Asics: key facts 24
Data table 9: Asics: key financials ($) 25
Data table 10: Asics: key financials (JPY) 25
Data table 11: Asics: key financial ratios 26
Data table 12: Heinrich Deichmann-Schuhe: key facts 28
Data table 13: NIKE, Inc.: key facts 29
Data table 14: NIKE, Inc.: key financials ($) 32
Data table 15: NIKE, Inc.: key financial ratios 32
Data table 16: Germany footwear market sales projection : USD million, 2009–14 34
Data table 17: Germany size of population (million), 2005–09 35
Data table 18: Germany gdp (constant 2000 prices, USD billion), 2005–09 35
Data table 19: Germany gdp (current prices, USD billion), 2005–09 35
Data table 20: Germany inflation, 2005–09 36
Data table 21: Germany consumer price index (absolute), 2005–09 36
Data table 22: Germany exchange rate, 2005–09 36


Index of Figures
Chart 1: Germany footwear market sales : USD million, 2005–09(e) 10
Chart 2: Germany footwear industry sector ation I:% share, by value, 2009(e) 11
Chart 3: Germany footwear industry sector ation II: % share, by value, 2009(e) 12
Chart 4: Forces driving competition in the footwear industry in Germany, 2009 13
Chart 5: Drivers of buyer power in the footwear industry in Germany, 2009 14
Chart 6: Drivers of supplier power in the footwear industry in Germany, 2009 15
Chart 7: Factors influencing the likelihood of new entrants in the footwear industry in Germany, 2009 16
Chart 8: Factors influencing the threat of substitutes in the footwear industry in Germany, 2009 17
Chart 9: Drivers of degree of rivalry in the footwear industry in Germany, 2009 18
Chart 10: adidas AG: revenues & profitability 22
Chart 11: adidas AG: assets & liabilities 23
Chart 12: Asics: revenues & profitability 26
Chart 13: Asics: assets & liabilities 27
Chart 14: NIKE, Inc.: revenues & profitability 33
Chart 15: NIKE, Inc.: assets & liabilities 33
Chart 16: Germany footwear market sales projection : USD million, 2009–14 34