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The media’s dubbed them ‘a doctor in your pocket’ and ‘health care helpers’. Yet despite the explosion of mobile apps in other industries, pharma has generally been slow to exploit the possibilities they represent. What are the hurdles facing the industry and who are the leaders overcoming them? How can companies develop a mHealth approach that both addresses end-user needs and key messaging? What does pharma need to know about regulatory and legal hurdles?

Concisely written and expertly researched, this FirstWord Dossier report succinctly addresses the issues surrounding the emerging mHealth industry—and finds the answers.






Report Overview


Offering a compelling case for pharma to firmly establish its voice in mHealth, the report contains detailed insight into the opportunities app development represents. Encompassing the full range of questions demanded by the industry, the report includes expert insight from both those in pharma currently working ahead of the curve and mHealth developers themselves.

Whether your company is looking to expand into mHealth apps or seeking sound advice on a way forward, Pharma and the mHealth Revolution - engaging with mobile-enabled physicians and HCPs has the answers.





Key Report Features

Convincing arguments for further involvement from pharma in developing mHealth apps for healthcare providers
Detailed insight into five major pharma mHealth projects
Methodologies for determining the platforms on which mHealth apps should be launched
Advice on how to maximise end-user needs to make mHealth products popular with health care professionals
Insight into navigating legal, regulatory and intellectual property issues
Solid predictions of future mHealth growth
Case study of how one major pharma company has evolved its mHealth strategy






Key Benefits

Discover how to develop an mHealth approach that aligns with company goals
Learn the key lessons of optimising apps and websites for healthcare providers
Learn how to navigate the main road bumps, including legal, regulatory and intellectual property issues
Gain insight into what the leaders in the field know and how they’re making mHealth apps work for them
Get access to detailed case studies from companies such as Eli Lilly, AstraZeneca, Johnson & Johnson, AliveCor and GSK


Key Questions Answered

When should a pharma company enter the mHealth market?
What approach should be taken in answering both company strategy and end-user needs?
What are the main hurdles facing the industry and how can they be overcome?
What realities do app designers for international markets face?
How can apps be developed for maximum usage across HCPs?
What are the guidelines for designing apps for tablet or smartphones?


Who Should Read This Report


Pharma medical affairs directors
Marketing executives
Compliance directors and legal teams
IT managers
PR firms with interests in the pharmaceutical industry
Digital marketing agencies
App and web designers


Expert Views Include:


Dr. Dave Albert, Co-founder and Chief Medical Officer, AliveCor
Orion Armon, Partner, Cooley LLP
Kenneth Bennett, Senior Director, IS Business Partner, Sanofi US division
Lena Feygin, Managing Director, WeMultiply
Shwen Gwee, Vice President, Digital Health, Edelman
Peter Justason, Director, eMarketing, Purdue Pharma
Duncan Learmouth, Senior Vice President, Developing Countries & Market Access, GlaxoSmithKline
Jonathan Martin, Director of Education and Awareness Programs, National Marfan Foundation
Dr. Patricia Mechael, Executive Director, mHealth Alliance
Brian Meltzer, Executive Director, R&D Innovation, Purdue Pharma
Dr. Satish Misra, Managing Editor, iMedicalApps and member, Steering Committee, Johns Hopkins Global mHealth Initiative
Scott Morrison, Vice President, Information Systems, Boehringer Ingelheim
Judy Wade, ex-CEO, AliveCor


Key Quotes

“The business case for pharma to engage in mHealth makes a lot of sense. But pharma has been quite slow to really embrace things in mobile health in a strategic or systematic way.” Dr. Patricia Mechael, executive director, mHealth Alliance

“There is substantial opportunity for pharmaceutical companies to be involved; it’s just that they have to walk that fine line between providing a service to the patient population and having what they’re doing viewed as just a kind of marketing. As soon as it gets perceived as the latter, all the alarm bells will go off.” Dr. Satish Misra, managing editor, iMedicalApps


Table Of Contents

Pharma and the mHealth Revolution - engaging with mobile-enabled physicians and HCPs
1.Executive summary
2.Introduction
3.Possibilities
3.1. On the go
3.2. Device ownership
3.3. Medical practice has changed
3.4. Using mHealth devices
3.5. Topic diversity
3.6. Global diversity

4.Realities
4.1.The pioneers
4.2. Rules of engagement
4.3. Phone or web?

5.Pharma's role in mHealth - Five detailed examples
5.1. Eli Lilly: Glucagon mobile app
5.2. AstraZeneca: EGFR mutation test
5.3. Johnson and Johnson: BlackBag
5.4. AliveCor: Heart monitor
5.5. GlaxoSmithKline: Mozambique vaccines programme

6.Case Study
6.1. Sanofi's mHealth strategy
6.2. A variety of offerings
6.3. The bottom line

7.Uncertainties
7.1. Regulators weighing options
7.2. A Congressional approach
7.3. Intellectual property concerns
7.4. User hesitancy

8.What's ahead?
8.1. Predicted growth
8.2. Emerging technology
8.3. Listening to the users
8.4. Assuring efficacy
8.5. The final requirement: Patience

9. Acknowledgements

View This Report »

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