2016 generated a remarkable change in the directional strategy of the company in Colombia, to be able to face the increasing price of the US dollar, which forced the company to increase the prices of its imported products. Falabella has decided to invest in Colombian retailing and import from countries with which Colombia has signed free-trade agreements when it is unable to supply national demand. Thus, the company is strengthening its production in the country with clothing and home products,...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table Of Contents
Falabella de Colombia SA in Retailing (Colombia) FALABELLA DE COLOMBIA SA IN RETAILING (COLOMBIA) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Falabella de Colombia SA: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 2 Falabella de Colombia SA: Private Label Portfolio Competitive Positioning Summary 3 Falabella de Colombia SA: Competitive Position 2016