Table of Contents
People in Italy like IKEA, which represents fast fashion as applied to furniture, in the way that Inditex and H&M do in apparel. IKEA appeals to a broad range of customers, as it offers a wide selection of products that combine style and design with good use of space and very competitive prices. Moreover, IKEA has a strong internet presence and assortment, so that it is a popular destination for consumers who look on the internet prior to going to a store location.
Euromonitor International's Furniture and Homewares Stores in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Furniture and Homewares Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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