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Khong Guan Biscuit Factory (Singapore) Pte Ltd in Packaged Food (Singapore)

  • December 2015
  • 2 pages
  • Euromonitor International
Report ID: 1155086

Summary

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Khong Guan Biscuit Factory plans to capitalise on the strength of its brand as a household name among consumers and continue its marketing efforts over the forecast period to attract and retain its consumers. It may also revamp its packaging to suit the modern lifestyles of consumers and introduce new flavour variants in order to attract them.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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