Televisions in China 2009: A Market Analaysis

Televisions in China 2009: A Market Analaysis

REPORT COVERAGE


This report covers the market for televisions (excluding computers and peripherals) in the People’s Republic of China. The report covers the following subsectors:

CRT TV
Flat panel
- LCD TV
- Plasma TV
- PRTV TV




KEY REPORT FEATURES


This recently updated report includes:
• An overview of China’s total non-food market with sales statistics up to 2008;
• The total value of the televisions market, including subsector breakdowns, up to 2008;
• Value provincial and urban/rural breakdown, up to 2008;
• Value sectoral analysis by subsector, up to 2008;
• Market shares up to 2008;
• Retail pricing trends for televisions by province up to 2008 (and store check prices);
• Volume & value forecast total televisions market in China up to 2013;
• Key contacts & trade events;
• Overview of China’s demographics and macroeconomics.


Executive Summary


The total televisions volume market in China grew by 31.8% between 2002 and 2008. Although not a fast growing market by Chinese standards, this figure includes an 11.7% decline in volume sales of cathode ray tube (CRT) sets, and an over 2,000% growth in flat panel sets.

The total retail value of the televisions market in 2008 was RMB149.4bn (US$22bn), representing 66% of the total consumer electronics retail market.

The market is now altering very drastically, due to product shift from cathode ray tubes to new types of flat screen technology, along with the introduction of new digital broadcasting requirements and new video media.

Significantly, competition in the market is reaching unprecedented levels, making price more important than ever before.

Tables of Content


INTRODUCTION 1
Report Coverage 1
China’s Retail Statistics: A Cautionary Note 1
The Problems With Chinese Retail Data? 1
What Does All This Mean Practically? 2
Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005 3
Other Access Asia Reports of Possible Interest 6
Free Online Newsletter & Editorials 6
1 CHINA’S TELEVISIONS MARKET 7
1.1 Overview 7
1.2 China’s Consumer Electronics Market 8
1.2.1 Total Consumer Electronics Market: Total Market Size 8
Table 1.1 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR CONSUMER ELECTRONICS, 2002-2008 9
1.2.2 Total Consumer Electronics Market: Non-food Market Significance 9
Table 1.2 CONSUMER ELECTRONICS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008 9
1.3 Sector Breakdown 10
1.3.1 Sector Breakdown: Sector Values 10
Table 1.3 CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008 11
1.3.2 Sector Breakdown: Value Sector Shares 11
Table 1.4 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008 12
1.3.3 Sector Breakdown: Value Growth Rates 12
Table 1.5 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008 12
1.3.4 Sector Breakdown: Sector Volumes 12
Table 1.6 RETAIL MARKET VOLUME SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008 13
1.3.5 Sector Breakdown: Volume Sector Shares 13
Table 1.7 % BREAKDOWN OF RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008 13
1.3.6 Sector Breakdown: Volume Growth Rates 13
Table 1.8 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008 13
1.4 Urban & Rural Sales 14
1.4.1 Urban & Rural Sales: Total Sales 14
Table 1.9 THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008 14
1.4.2 Urban & Rural Sales: Growth Rates 14
Table 1.10 % GROWTH OF THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008 14
1.4.3 Urban & Rural Sales: Per Capita Sales 15
Table 1.11 THE PER CAPITA RETAIL MARKET VALUE FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008 15
Table 1.12 % GROWTH OF THE PER CAPITA RETAIL MARKET VALUE FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008 15
1.5 Regional Markets 16
1.5.1 Regional Markets: Regional Value 16
Table 1.13 RETAIL CONSUMER ELECTRONICS CURRENT VALUE SALES BY PROVINCE, 2002-2008 16
1.5.2 Regional Markets: Regional Value Shares & Growth 17
Table 1.14 % BREAKDOWN & PERIOD MARKET GROWTH OF VALUE RETAIL CONSUMER ELECTRONICS SALES BY PROVINCE, 2008 17
1.5.3 Regional Markets: Per Capita Values 18
Table 1.15 PER CAPITA RETAIL CONSUMER ELECTRONICS SALES CURRENT VALUE SALES BY PROVINCE, 2002-2008 18
1.5.4 Regional Markets: Regional Volume 19
Table 1.16 RETAIL CONSUMER ELECTRONICS CURRENT VOLUME SALES BY PROVINCE, 2002-2008 19
1.5.5 Regional Markets: Regional Volume Shares & Growth 20
Table 1.17 % BREAKDOWN & PERIOD MARKET GROWTH OF VOLUME RETAIL CONSUMER ELECTRONICS SALES BY PROVINCE, 2008 20
1.5.6 Regional Markets: Per Capita Volumes 21
Table 1.18 PER CAPITA RETAIL CONSUMER ELECTRONICS VOLUME SALES BY PROVINCE, 2002-2008 21
1.6 Market Parameters 22
1.6.1 Market Parameters: Home Ownership 22
1.6.2 Market Parameters: Per Capita Living Space 23
Table 1.19 PER CAPITA AVERAGE FLOOR SPACE PER RURAL & URBAN HOUSEHOLD IN CHINA BY PROVINCE, 2004 23
1.6.3 Market Parameters: Total Residential Floor Space 24
Table 1.20 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000 24
1.6.4 Market Parameters: Total Residential Floor Space 25
Table 1.21 TOTAL LIVING SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000 25
1.6.5 Market Parameters: Media Volume Sales 26
Table 1.22 VOLUME AUDIO AND VIDEO MEDIA SALES IN CHINA, 2004-2007 26
1.6.6 Market Parameters: Media Value Sales 26
Table 1.23 VALUE AUDIO AND VIDEO MEDIA SALES IN CHINA, 2004-2007 26
1.6.7 Market Parameters: Recorded Music Sales 27
Table 1.24 VALUE RECORDED MUSIC SALES IN CHINA BY PHYSICAL AND DIGITAL SECTORS, 2006/2007 27
1.7 Market Sectors 27
1.7.1 Sector Breakdown: Sector Values 27
Table 1.25 CURRENT VALUE RETAIL SALES OF TELEVISIONS BY SECTOR, 2002-2008 27
1.7.2 Sector Breakdown: Value Sector Shares 28
Table 1.26 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF TELEVISIONS BY SECTOR, 2002-2008 28
1.7.3 Sector Breakdown: Value Growth Rates 28
Table 1.27 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF TELEVISIONS BY SECTOR, 2002-2008 28
1.7.4 Sector Breakdown: Sector Volumes 28
Table 1.28 RETAIL MARKET VOLUME SALES OF TELEVISIONS BY SECTOR, 2002-2008 28
1.7.5 Sector Breakdown: Volume Sector Shares 29
Table 1.29 % BREAKDOWN OF RETAIL SALES OF TELEVISIONS BY SECTOR, 2002-2008 29
1.7.6 Sector Breakdown: Volume Growth Rates 29
Table 1.30 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF TELEVISIONS BY SECTOR, 2002-2008 29
1.8 Market Shares 29
1.8.1 Market Shares: TV Market Shares 29
Table 1.31 PLASMA TV BRAND SHARE, FIRST QUARTER 2008 29
Table 1.32 LCD TV BRAND SHARE, FIRST HALF 2008 30
Table 1.33 SIZE STRUCTURE OF LCD TV MARKET, FIRST HALF 2008 30
Table 1.34 MARKET SHARE, AVERAGE SELLING PRICE OF TOP 10 PLASMA TV BRANDS, JANUARY-JULY 2008 30
1.9 Prices 31
1.9.1 Prices: Retail Price Indices 31
Table 1.35 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004–2007 32
Table 1.36 RETAIL PRICE INDICES BY BROAD SECTOR, 2001-2008 33
1.9.2 Prices: Average Unit Prices 34
Table 1.37 AVERAGE RETAIL PRICES OF TELEVISIONS, 2002-2008 34
Table 1.38 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF TELEVISIONS, 2002-2008 34
Table 1.39 RETAIL PRICES OF SELECTED PLASMA TV, NOVEMBER 2008 35
Table 1.40 RETAIL PRICES OF SELECTED LCD TV, NOVEMBER 2008 35
Table 1.41 RETAIL PRICES OF SELECTED CRT TV (INCLUDING FLAT SCREEN), NOVEMBER 2008 36
1.10 Outlook 37
1.10.1 Outlook: Total Market Size 37
Table 1.42 FORECAST VALUE MARKET FOR CONSUMER ELECTRONICS, 2009-2013 37
Table 1.43 FORECAST VOLUME MARKET FOR CONSUMER ELECTRONICS, 2009-2013 37
1.10.2 Outlook: Sector Values 37
Table 1.44 FORECAST VOLUME & VALUE SALES OF TELEVISIONS BY SECTOR, 2009-2013 37
Table 1.45 FORECAST % BREAKDOWN OF TELEVISIONS VOLUME & VALUE SALES BY SECTOR, 2009-2013 38
Table 1.46 FORECAST % ANNUAL VOLUME GROWTH OF TELEVISIONS SALES BY SECTOR, 2009-2013 38
1.11 Current Issues 38
1.11.1 Current Issues: Mounting Electronic Waste 38
1.11.2 Current Issues: Extended Producer Responsibility 39
1.11.3 Current Issues: Rural Appliance Rebate Program 41
Table 1.47 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007 41
Table 1.48 RURAL APPLIANCE REBATE PROGRAM: COLOUR TV, 2007-2008 42
Table 1.49 RURAL APPLIANCE REBATE PROGRAM: COLOUR TV, 2008 43
Table 1.50 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007 44
Table 1.51 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006 44
Table 1.52 VOLUME SALES OF RURAL APPLIANCE REBATE SCHEME, UP TO MAY 2008* 45
Table 1.53 TOP THREE BRAND SHARE OF RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008 45
1.11.4 Current Issues: Plasma TV versus LCD TV and the arrival of OLED TV 46
Table 1.54 PLASMA TV BRAND SHARE, FIRST QUARTER 2008 47
Table 1.55 LCD TV BRAND SHARE, FIRST HALF 2008 48
1.11.5 Current Issues: Flat Panel TV Screen Size 49
Table 1.56 SIZE STRUCTURE OF LCD TV MARKET, FIRST HALF 2008 49
Table 1.57 SIZE STRUCTURE OF LCD TV MARKET, FIRST QUARTER 2007 – THIRD QUARTER 2008 50
Table 1.58 SIZE STRUCTURE OF PLASMA TV MARKET, JANUARY-JULY 2008 50
Table 1.59 MARKET SHARE, AVERAGE SELLING PRICE OF TOP 10 PLASMA TV BRANDS, JANUARY-JULY 2008 50
1.11.6 Current Issues: Prospect for Integrated Digital TV Looking Good 51
Table 1.60 SATISFACTION LEVEL OF HIGH DEFINITION INTEGRATED DIGITAL TV OWNERS, 2008 52
Table 1.61 OWNERSHIP OF HIGH DEFINITION INTEGRATED DIGITAL TV BY SCREEN SIZE, 2008 52
1.11.7 Current Issues: Set-Top Box Market Looks Promising 53
Table 1.62 SET-TOP BOX SALES BY PRODUCT CATEGORY, FIRST HALF 2008 53
Table 1.63 CABLE TV PENETRATION & REVENUE, 2004-07 53
Table 1.64 DIGITAL CABLE TV SUBSCRIBER, 2003-SEPTEMBER 2008 54
Table 1.65 DIGITALISATION OF CABLE TV BY PROVINCE, SEPTEMBER 2008 54
Table 1.66 SET-TOP BOX MARKET SHARE, FIRST HALF 2008 55
1.11.8 Current Issues: Blu-ray the future? 55
Table 1.67 PRICES OF SELECTED BLU-RAY PLAYERS IN CHINA, NOVEMBER 2008 56
Table 1.68 BLU-RAY DISC ASSOCIATION: CHINESE FIRMS IN FORMAT & LOGO LICENSE AGREEMENT (FLLA) LICENCEES LIST, 2008 57
Table 1.69 PRICES OF SELECTED BLU-RAY MOVIE TITLES IN CHINA, NOVEMBER 2008 58
2 MARKETING & DISTRIBUTION 59
2.1 Marketing & Advertising 59
2.1.1 Marketing & Advertising: Trends 59
Conventional Media Advertising 59
Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2007 59
Online Advertising 60
Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007 60
2.1.2 Marketing & Advertising: Leading Advertised Product Categories 61
Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007 61
2.1.3 Marketing & Advertising: Leading Advertised Brands 61
Table 2.4 TOP 10 ADVERTISING BRANDS IN CHINA, 2007 61
2.1.4 Marketing & Advertising: Leading Advertisers 62
Table 2.5 CHINA’S TOP TEN ADVERTISERS, 2004-2006 62
2.1.5 Marketing & Advertising: The Prime-time Advertising Auction 62
Table 2.6 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2009 62
2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China 63
Age & Location 63
Table 2.7 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007 63
Quality Versus Image 63
Table 2.8 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007 64
Local Versus Foreign 64
Table 2.9 BRAND PREFERENCES IN CHINA, 2007 64
“Chameleon” Brands 64
Table 2.10 TOP CHAMELEON BRANDS IN CHINA, 2008 65
2.1.7 Marketing and Advertising in China: Brand Equity 65
2.1.8 Marketing & Advertising: Emerging Local Brands 66
Table 2.11 CHINA’S MOST VALUABLE BRANDS, 2007/2008 67
2.1.9 Marketing & Advertising: Pricing Issues 67
Table 2.12 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007 68
Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007 68
2.1.10 Marketing & Advertising: Online Sales 69
Table 2.14 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007 69
Table 2.15 TOP REASONS FOR NOT SHOPPING ONLINE, 2007 70
2.2 Consumers 70
2.2.1 Consumer Profile: Broad Consumer Trends 70
2.2.2 The Chinese Consumer: Urban Profile 71
Table 2.16 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007 72
2.2.3 The Chinese Consumer: Rural Profile 72
Table 2.17 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007 73
2.3 Key Sales Periods 73
2.3.1 Key Sales Periods: Overview 73
Table 2.18 ANNUAL NATIONAL HOLIDAYS 73
Table 2.19 MAJOR HOLIDAY RETAIL SALES, 2005-2008 74
2.3.2 Seasonal Retail Trends: Consumer Electronics & White Goods 74
Graph 2.1 QUARTERLY REVENUE GROWTH OF GOME & SUNING, FIRST QUARTER 2006 – THIRD QUARTER 2008 74
Graph 2.2 QUARTERLY REVENUE OF GOME & SUNING, FIRST QUARTER 2006 – THIRD QUARTER 2008 75
Graph 2.3 QUARTERLY REVENUE GROWTH & OPERATING PROFIT MARGIN OF GOME & SUNING, FIRST QUARTER 2006 – THIRD QUARTER 2008 75
2.3.3 Seasonal Retail Trends: TV Sales 75
Graph 2.4 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2007 76
Table 2.20 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2007 76
Graph 2.5 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2006 76
Table 2.21 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2006 77
3 SWOT ANALYSIS 78
3.1 Strengths 78
3.2 Weaknesses 78
3.3 Opportunities 79
3.4 Threats 79
4 COMPANY PROFILES 80
4.1 Hisense Group Co., Ltd. 80
4.1.1 Hisense Group: Company Details 80
4.1.2 Hisense Group: Company Background 80
4.1.3 Hisense Electric: Company Details 81
4.1.4 Hisense Electric: Company Background 81
Table 4.1 HISENSE ELECTRIC CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008 81
Table 4.2 HISENSE ELECTRIC CO., LTD.: KEY SUBSIDIARIES, 2008 81
Table 4.3 HISENSE ELECTRIC CO., LTD.: SALES BY PRODUCT CATEGORY, 2004-2007* 82
Table 4.4 HISENSE ELECTRIC CO., LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2007* 83
Table 4.5 HISENSE ELECTRIC CO., LTD.: SALES BY REGION, 2004-2007* 83
4.1.5 Hisense Electric: Financial Results 83
Table 4.6 HISENSE ELECTRIC CO., LTD.: FINANCIAL RESULTS, 2004-2006* 84
Table 4.7 HISENSE ELECTRIC CO., LTD.: FINANCIAL RESULTS, 2006-2007* 84
4.2 Hitachi Ltd. 85
4.2.1 Hitachi: Company Details 85
4.2.2 Hitachi: China-based Operations 85
Table 4.8 HITACHI LTD.: CONSUMER ELECTRONICS SUBSIDIARIES IN CHINA 85
Table 4.9 HITACHI LTD.: RESEARCH & DEVELOPMENT FACILITIES IN CHINA 86
4.2.3 Hitachi: Financial Results 86
Table 4.10 HITACHI LTD.: FINANCIAL RESULTS, FY2004-2007* 86
Table 4.11 HITACHI LTD.: REVENUE BY REGION, FY2004-2007* 87
Table 4.12 HITACHI LTD.: CHINA REVENUE, FY2004-2007* 87
4.3 Konka Group Co., Ltd. 88
4.3.1 Konka: Company Details 88
4.3.2 Konka: Company Background 88
Table 4.13 KONKA GROUP CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008 88
Table 4.14 KONKA GROUP CO., LTD.: REVENUE STRUCTURE, 2004-2007* 89
Table 4.15 KONKA GROUP CO., LTD.: DOMESTIC & OVERSEAS REVENUE STRUCTURE, 2004-2007* 90
4.3.3 Konka: Financial Results 90
Table 4.16 KONKA GROUP CO., LTD.: FINANCIAL RESULTS, 2004-2006* 90
Table 4.17 KONKA GROUP CO., LTD.: FINANCIAL RESULTS, 2006-2007* 91
4.4 LG Electronics Inc. 92
4.4.1 LG Electronics: Company Details 92
4.4.2 LG Electronics: China-related Activities 92
Table 4.18 LG ELECTRONICS INC.: SUBSIDIARIES IN CHINA 93
4.4.3 LG Electronics: Financial Results 94
Table 4.19 LG ELECTRONICS INC.: FINANCIAL RESULTS, 2004-2007* 94
Table 4.20 LG ELECTRONICS INC.: SHARE OF REVENUE BY REGION, 2005-2007* 94
Table 4.21 LG ELECTRONICS INC.: CHINA SALES, 2006-2007* 94
4.5 Panasonic Corp. 95
4.5.1 Panasonic: Company Details 95
4.5.2 Panasonic: China-related Activities 95
Table 4.22 PANASONIC CORP.: KEY CONSUMER ELECTRONICS SUBSIDIARIES IN CHINA 95
4.5.2 Panasonic: Financial Results 96
Table 4.23 PANASONIC CORP.: FINANCIAL RESULTS, FISCAL 2005-2008* 97
Table 4.24 PANASONIC CORP.: SALES BY PRODUCT CATEGORY, FISCAL 2005-2008 97
Table 4.25 PANASONIC CORP.: SHARE OF REVENUE BY REGION, FISCAL 2005-2008 97
4.6 Royal Philips Electronics N.V. 98
4.6.1 Royal Philips Electronics: Company Details 98
4.6.3 Royal Philips Electronics: China-based Operations 98
4.6.4 Royal Philips Electronics: Financial Results 99
Table 4.26 ROYAL PHILIPS ELECTRONICS N.V.: FINANCIAL RESULTS, 2005-2007* 99
Table 4.27 ROYAL PHILIPS ELECTRONICS N.V.: CHINA RESULTS, 2005-2007* 99
Table 4.28 ROYAL PHILIPS ELECTRONICS N.V.: CONSUMER ELECTRONICS REVENUE BY REGION, 2005-2007* 100
4.7 Samsung Electronics Co., Ltd. 101
4.7.1 Samsung Electronics: Company Details 101
4.7.2 Samsung Electronics: China Activities 101
Table 5.29 SAMSUNG ELECTRONICS CO., LTD.: SUBSIDIARIES IN CHINA 101
4.7.3 Samsung Electronics: Financial Results 102
Table 4.30 SAMSUNG ELECTRONICS CO., LTD.: FINANCIAL RESULTS, 2004-2007* 103
Table 4.31 SAMSUNG ELECTRONICS CO., LTD.: SHARE OF REVENUE BY REGION, 2005-2007* 103
4.8 Sichuan Changhong Electric Co., Ltd. 104
4.8.1 Sichuan Changhong: Company Details 104
4.8.2 Sichuan Changhong: Company Background 104
Table 4.32 SICHUAN CHANGHONG ELECTRIC CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008 104
Table 4.33 SICHUAN CHANGHONG ELECTRIC CO., LTD.: GROSS PROFIT MARGIN, 2004-2007* 105
Table 4.34 SICHUAN CHANGHONG ELECTRIC CO., LTD.: PERCENTAGE SALES BY PRODUCT, 2004-2007* 106
Table 4.35 SICHUAN CHANGHONG ELECTRIC CO., LTD.: SALES BY REGION, 2004-2007* 106
4.8.4 Sichuan Changhong: Financial Results 107
Table 4.36 SICHUAN CHANGHONG ELECTRIC CO., LTD.: FINANCIAL RESULTS, 2004-2006* 107
Table 4.37 SICHUAN CHANGHONG ELECTRIC CO., LTD.: FINANCIAL RESULTS, 2006-2007* 108
4.9 Skyworth Digital Holdings Ltd. 109
4.9.1 Skyworth Digital Holdings: Company Details 109
4.9.2 Skyworth Digital: Company Background 109
Table 4.38 SKYWORTH DIGITAL HOLDINGS LTD.: SALES BY PRODUCT CATEGORY, FY2005-08* 110
Table 4.39 SKYWORTH DIGITAL HOLDINGS LTD.: TV SALES IN CHINA, 2005-2007 & FIRST HALF 2008* 110
Table 4.40 SKYWORTH DIGITAL HOLDINGS LTD.: BREAKDOWN OF TV SALES, 2005-2007* 111
Table 4.41 SKYWORTH DIGITAL HOLDINGS LTD.: SALES BY REGION, FY2005-2008* 111
4.9.4 Skyworth Digital: Financial Results 112
Table 4.42 SKYWORTH DIGITAL HOLDINGS LTD.: FINANCIAL RESULTS, FY2005-2008* 112
4.10 Sony Corp. 112
4.10.1 Sony: Company Details 112
4.10.2 Sony: China-related Activities 113
Table 4.43 SONY CORP.: ELECTRONICS DIVISION IN CHINA 113
4.10.3 Sony: Financial Results 114
Table 4.44 SONY CORP.: FINANCIAL RESULTS, FISCAL 2005-2007* 114
Table 4.45 SONY CORP.: SHARE OF SALES & OPERATING REVENUE BY REGION, FISCAL 2005-2007* 114
4.11 SVA Group Co., Ltd. 115
4.11.1 SVA Group: Company Details 115
4.11.2 SVA Group: Company Background 115
Table 4.46 SVA GROUP CO., LTD.: SHAREHOLDERS 115
Table 4.47 SVA INFORMATION INDUSTRY CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008 116
Table 4.48 SVA GROUP CO., LTD.: KEY PRODUCTS 116
Table 4.49 SVA INFORMATION INDUSTRY CO., LTD.: SALES BY PRODUCT CATEGORY, 2004-2007* 117
Table 4.50 SVA INFORMATION INDUSTRY CO., LTD.: GROSS PROFIT MARGIN, 2004-2007* 118
4.11.3 SVA Group: Financial Results 118
Table 4.51 SVA INFORMATION INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2004-2006* 118
Table 4.52 SVA INFORMATION INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2006-2007* 119
4.12 TCL Corp. 119
4.12.1 TCL: Company Details 119
4.12.2 TCL: Company Background 119
Table 4.53 TCL CORP.: TOP 10 SHAREHOLDERS, FIRST HALF 2008 120
Table 4.54 TCL CORP.: KEY BUSINESS UNITS 120
Table 4.55 TCL CORP.: COLOUR TV SALES, 2005-2007 122
Table 4.56 TCL CORP.: COLOUR TV VOLUME SALES, 2004-2007 122
Table 4.57 TCL CORP.: COLOUR TV MARKET SHARE*, 2004-2007 123
Table 4.58 TCL CORP.: REVENUE & GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2007* 123
Table 4.59 TCL CORP.: HOME APPLIANCE SALES VOLUME, 2004-2007 124
Table 4.60 TCL CORP.: SALES BY REGION, 2004-2007* 125
4.12.2 TCL: Financial Results 125
Table 4.61 TCL CORP.: FINANCIAL RESULTS, 2004-2006* 126
Table 4.62 TCL CORP.: FINANCIAL RESULTS, 2006-2007* 126
4.13 Xiamen Overseas Chinese Electronic Co., Ltd. (Xoceco) 127
4.13.1 Xoceco: Company Details 127
4.13.2 Xoceco: Company Background 127
Table 4.63 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: FLAT-PANEL DISPLAY TV MARKET SHARE, 2004-2007 127
Table 4.64 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: EXPORTS, 2005-2007 128
Table 4.65 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: SALES BY REGION, 2004-2007 128
Table 4.66 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: TOP 10 SHAREHOLDERS, FIRST HALF 2008 129
Table 4.67 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: COLOUR TV & VEHICLE-MOUNTED DISPLAY VOLUME SALES, 2004-2007 129
Table 4.68 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: SALES & GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2007* 130
4.13.2 Xoceco: Financial Results 131
Table 4.69 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: FINANCIAL RESULTS, 2004-2006* 131
Table 4.70 XIAMEN OVERSEAS CHINESE ELECTRONIC CO., LTD.: FINANCIAL RESULTS, 2006-2007* 132
5 CONTACTS 133
5.1 Trade Organisations 133
5.1.1 China Audio Industries Association 133
5.1.2 China Audio & Visual Association 133
5.1.3 China Electronic Chamber of Commerce 133
5.1.4 China High-Definition DVD Industry Association 133
5.1.5 China National Household Electric Appliances Service Association 133
5.1.6 China Video Industry Association 133
5.2 Government Departments 134
5.2.1 Ministry of Commerce (MOFCOM) 134
5.2.2 Ministry of Industry & Information Technology (MIIT) 134
5.2.3 Ministry of Science & Technology (MOST) 134
5.2.4 State Administration of Radio, Film & Television (SARFT) 134
6 RELEVANT EXHIBITIONS & TRADE FAIRS 135
6.1 China Electronics Fair (Shenzhen) 135
6.2 China International Exhibition of Pro-Audio, Light, AV, Music & Technology 135
6.3 Shanghai International Audio & Visual Exhibition 135
6.4 China International Consumer Electronics Fair (SINOCES) 135
6.5 China Electronics Fair (Chengdu) 135
6.6 China Hi-Tech Fair 135
6.7 China Shunde International Exposition for Household Electrical Appliances 135
6.8 International Computer Communication & Consumer Electronic Products 135
6.9 China Electronics Fair (Shanghai) 135
APPENDIX: MARKET BACKGROUND 136
A.1 Fast Facts 136
A.2 Regions of China 137
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES 137
A.3 Demographics 138
A.3.1 Demographics: Total Population 138
Table A.1 TOTAL POPULATION, 2002–2008 138
A.3.2 Demographics: Population by Location 140
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002–2008 140
Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002–2008 140
A.3.3 Demographics: Population by Province 140
Table A.4 POPULATION BY PROVINCE, 2002–2008 141
A.3.4 Demographics: Population Density by Province 141
Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008 142
A.3.5 Demographics: Population Concentration 142
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008 143
A.3.6 Demographics: Population by Gender 143
Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002–2008 143
A.3.7 Demographics: Population by Age Group 144
Table A.7 POPULATION BY AGE GROUP, 2002–2008 144
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002–2008 144
A.4 Consumer Attitudes 145
A.4.1 Consumer Attitudes: Overview 145
A.4.2 Consumer Attitudes: Response to Political Change 145
A.4.2 Consumer Attitudes: Response to Economic Change 146
A.4.3 Consumer Attitudes: Changes in Lifestyle 146
Livelihood 146
Individual loans 147
Housing 147
Possessions 147
Travel 148
Entertainment 149
Health and Fitness 149
Purchasing Influences 150
Taboos 150
A.5 Consumer Wealth 151
A.5.1 Consumer Wealth: GDP and Cost of Living 151
China’s New Middle Class 151
Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015 152
Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015 152
Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015 153
Confident Shoppers 154
Table A.12 GDP AND COST OF LIVING INDEX, 2002–2008 155
A.5.2 Consumer Wealth: Provincial GDP 155
Table A.13 GDP BY PROVINCE, 2002–2008 156
A.5.3 Consumer Wealth: GDP Growth by Province 157
Table A.14 GDP GROWTH BY PROVINCE, 2002–2008 157
A.5.4 Consumer Wealth: GDP Per Capita by Province 157
Table A.15 PER CAPITA GDP BY PROVINCE, 2002–2008 158
A.5.5 Consumer Wealth: Concentration of Wealth by Province 158
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008 159
A.5.6 Consumer Wealth: The Major Cities 159
Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007 160
A.6 Households 160
A.6.1 Households: Overview of Household Conditions 160
A.6.2 Households: Total Households by Size 161
Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002–2008 161
A.6.3 Households: Total households by Urban/Rural Split 162
Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002–2008 162
A.6.4 Households: Income Earners Per Household 162
Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002–2008 162
A.7 Employment 163
A.7.1 Employment: Number of Workers by Sector 163
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002–2008 163
A.7.2 Employment: Growth by Sector 163
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002–2008 164
A.7.3 Employment: Number of Workers by Gender 164
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002–2008 164
A.7.3 Employment: Number of Workers by Habitation 165
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002–2008 165
A.7.4 Employment: Urban Unemployment 165
Table A.24 URBAN UNEMPLOYMENT RATES, 2002–2008 165
A.8 Consumer Income 166
A.8.1 Consumer Income: Average Incomes by Sector 166
Table A.25 AVERAGE INCOMES BY SECTOR, 2001–2007 166
A.8.2 Consumer Income: Growth by Sector 166
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001–2007 167
A.8.3 Consumer Income: Average Incomes by Region 167
Table A.27 AVERAGE INCOMES BY REGION, 2001–2007 168
A.8.4 Consumer Income: Growth by Region 168
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001–2007 169
A.9 Consumer Market 170
A.9.1 Consumer Market: Spending Trends 170
Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002–2008* 170
A.9.2 Consumer Market: Per Capita Consumer Expenditure 170
Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002–2008* 170
A.9.3 Consumer Market: Retail Sales and Consumer Spending 171
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002–2008 171
A.9.4 Consumer Market: Urban Income and Spending Compared 171
Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002–2008 171
A.10 Exchange Rates 172
A.10.1 Exchange Rates: China 172
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001–2008 172
A.10.2 Exchange Rates: Hong Kong 172
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001–2008 172