As Sears strives to return to profitability, the company is largely focused on brand loyalty and bolstering its product categories and locations that are the strongest performing. The company is continuing to promote its Shop Your Way loyalty program – which allows consumers to gain points through purchases either in-store, online or over the phone, which can then be applied for discounts on future purchases. Brand loyalty is extremely important to the company, as more than 70% of its sales...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Sears Canada Inc in Retailing (Canada) SEARS CANADA INC IN RETAILING (CANADA) Euromonitor International April 2015
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Sears Canada Inc: Key Facts Summary 2 Sears Canada Inc: Operational Indicators Internet Strategy Summary 3 Sears Canada Inc: Share of Sales Generated by Internet Retailing Company Background Private Label Summary 4 Sears Canada Inc: Private Label Portfolio Competitive Positioning Summary 5 Sears Canada Inc: Competitive Position 2014