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Al Shula General Trading Co LLC in Toys and Games (United Arab Emirates)

  • August 2015
  • 2 pages
  • Euromonitor International
Report ID: 1157130

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The company’s future strategy is mainly to grow organically through pushing its brands through various retail channels, such as the Middle East’s Duty Free, to key toy stores such as Hamley’s, The Toy Store and Toys “R” Us, and hypermarkets such as Carrefour, ensuring in-store visibility and attractive displays. It also promotes brands through organised activities and events in shopping malls, schools and charitable causes. Print and TV advertisements are carried out in accordance with the toy...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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