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Luxury Writing Instruments and Stationery in Taiwan

  • January 2016
  • -
  • Euromonitor International
  • -
  • 14 pages

At 3%, current value growth of luxury writing instruments was much slower in 2015 compared to the review period of 8%. Technological advances have had a great impact on consumer behaviour in acquiring luxury writing instruments. Documents are digitalised and can be signed online; therefore, there is little use for writing instruments. Besides, businessmen used to judge their clients by observing their personal accessories. With development of the internet, businessmen meet with clients through...

Euromonitor International’s Luxury Writing Instruments and Stationery in Taiwan report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Luxury Stationery, Luxury Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Luxury Writing Instruments and Stationery in Taiwan
LUXURY WRITING INSTRUMENTS AND STATIONERY IN TAIWAN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery by Category: Value 2010-2015
Table 2 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2010-2014
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2011-2014
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2010-2015
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2015-2020
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2015-2020
Executive Summary
Changing Public Mindset Towards Luxury Goods Slows Down Sales Growth
Shopping Mall and Outlet Openings Increase the Presence and Variety of Luxury Brands
Unfavourable Euro Exchange Rate Forces Luxury Brands To Reduce Selling Price
Department Stores and Shopping Malls Are Major Distribution Channels
Positive Growth for Luxury Goods Is Expected Over the Forecast Period
Key Trends and Developments
Younger Generation Saves Less and Spends Outside the Home More
Female Workforce Contributes To Sales of Luxury Goods
Celebrity Marketing Attracts Attention To Luxury Brands
Growing Number of Luxury Department Stores Increase Coverage of Luxury Brands
Distribution
Summary 1 Selected Luxury Shopping Centres: 2015
Summary 2 Selected Luxury Department Stores: 2015
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2010-2015
Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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