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Nestlé France SA in Packaged Food (France)

  • November 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

Summary

Table of Contents

As in the past, the main focus of Nestlé France over the forecast period is expected to be to continue creating and supporting shared value through advertising, image and innovation. This is what has always paid off in the past owing to creative and original star endorsement (eg Georges Clooney and Jean Dujardin in Nespresso advertising, although this product is not included in packaged food) and high levels of innovation and massive media advertising for brands such as Herta. However, in spite...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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