1. Market Research
  2. > Food Market Trends
  3. > The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer, and Fred Meyer

The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer, and Fred Meyer

  • March 2013
  • -
  • Packaged Facts
  • -
  • 252 pages

Summary

Table of Contents

Search Inside

When it comes to analyzing the modern American consumer, what differentiates one person from the next is not only what they choose to purchase and eat, but where they choose to do their grocery shopping and what motivates them to prefer one location or type of store over another. Supercenter shoppers have different needs and motives than those who do their food shopping primarily at conventional supermarkets, discount grocery stores, farmers markets, or health food stores. Similarly, among supercenter shoppers, there are differences between those who shop at Walmart compared to consumers who frequent its competitor SuperTarget or even those who prefer regional supercenters such as Fred Meyer and Meijer.

In this latest report, The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer, and Fred Meyer, Packaged Facts examines the modern supercenter shopper to help marketers and food manufacturers understand this unique demographic as they position their products to reach this sometimes affluent, yet disproportionately more frequent to shop consumer base. In the report, demographic and psychographic analysis of these consumers is broken down by:

• Race
• Age and gender
• Household structure and family size
• Household income
• Health consciousness
• Foodie tendencies and adventurous eating habits
• Consumption of meals cooked at home versus dining out
• Budget-based shopping, use of coupons, and likelihood of seeking out sales or promotions
• Store and brand loyalty
• Shopping with family and friends
• Frequency of shopping
• Purchase of natural and organic food products
• Purchase of private label food products
• Purchase of low fat or fat free food products
• Food/beverage purchase patterns by category and national brand

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Cured Meats (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Cured Meats (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Cured Meats (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Cured Meats (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth ...

Global Prepared Salads (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Prepared Salads (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Prepared Salads (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Prepared Salads (Savory & Deli Foods) Market - Outlook to 2020: Market ...

Global Savory Baked Goods (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Savory Baked Goods (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Savory Baked Goods (Savory & Deli Foods) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Savory Baked Goods (Savory & Deli Foods) Market - Outlook to 2020: Market ...


ref:plp2013

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.