Commercial generators, also referred to as gensets, are used to supply full power, temporary power, supplemental power or emergency back-up power to retail businesses, industrial manufacturers, construction outfits, municipalities, telecommunication centers and institutional operations. Generators may be relied on in times of power interruptions or blackouts, although are also used on a regular basis – especially in regions where power supplies may be inconsistent. The main types of commercial generators include diesel and spark ignited varieties and are available with capacities all the way up to more than two megawatts.
In 2012, SBI Energy estimates the global market value for commercial generators totaled approximately $8.61 billion, reflecting slight growth from 2008. By 2023, the market is expected to see significantly higher gains, with a handful of factors spurring growth in specific market segments and regions.
Around the world, commercial generator markets are benefiting as concerns over energy security escalate and prospective commercial generator purchasers look for ways to operate more safely and efficiently. In many regions, such as in India, China and other developing areas, regular power outages may greatly hinder smooth business practices. Implementing generators allows these entities to function throughout a power outage, thereby helping to save on energy and operating costs.
In the aftermath of natural disasters, those with commercial generators will have a competitive edge over those that rely solely on the grid. This was apparent after Hurricane Sandy hit the eastern U.S. coast in October, 2012. Retail stores with generators were able to stay open, continue selling products and reel in new customers, while other less-equipped businesses were forced to close their doors.
There are a handful of setbacks to market growth, some affecting only specific market segments. One of the most pertinent is new and increased regulations surrounding the use of diesel generators. With all the hype to go green and reduce GHG emissions, diesel-powered equipment often receives a bad rap. It did not help matters when, in June 2012, the International Agency for Research on Cancer, classified diesel engine exhaust as “probably carcinogenic to humans.”
The Global Market for Commercial Generators contains comprehensive historical data (2008-2012) and forecast data (2013-2023) for the global commercial generator market, including the industry’s key sub-segments. This report identifies significant trends and factors (such as new technologies, the regulatory scene, employment opportunities and economic drivers and challenges), which affect the size and direction of market growth around the world. Profiles of more than 15 major – or particularly interesting – companies involved in the industry are also included in this report.