Indian Consumer Electronics Market Outlook 2015

  • April 2013
  • -
  • RNCOS
  • -
  • 100 pages

With technological advancements and introduction of digital revolution in the country, the Indian consumer electronics industry has made rapid strides. The consumer electronics industry has seen the introduction of various innovative products and entry of many new players in the market over the past few years. With an increase in household income levels, rising awareness among consumers, thirst for acquiring latest technologies and localization of manufacturing, the Indian consumer electronics market is expected to grow at a CAGR of more than 17% during 2012-2015, according to our latest report “Indian Consumer Electronics Market Outlook 2015”.

As per our study, Flat panel television, Tablet and Smartphone are expected to be the top performing segments in the market. These segments are witnessing a huge demand and seeing rapid innovations as part of the strategy by the manufacturers to capitalize on the huge consumer base. Tablet is expected to be the fastest growing segment during 2012-2015, surging at a CAGR of around 65%. Factors like demand by education sector, government and healthcare sector coupled with increasing affordability and desirability have helped in mass proliferation of tablets in India.

The report also covers product-level analysis. The volume wise market forecasts till 2015 for various product segments (Television, Refrigerator, Air Conditioner, Mobile Handset, Washing Machine, Microwave Oven) and their types are also provided. Moreover, the major players of each product type have also been identified. In addition to this, the report provides regional analysis for the product segments to create a clearer picture of the demand pattern across the country.

The report, which has been designed to understand the Indian consumer electronics market comprehensively, also covers the future growth strategies, macroeconomic factors, government regulations, along with the challenges hindering the growth of this industry.

Our report also throws light on the major industry trends, such as localization among manufacturers on the rise and compact versions of the products displacing the bulkier ones. Competitive landscape with profiling of major consumer electronics companies in India is also included in the report. The section covers brief business overview; their promotional and corporate strategy, and recent development of the company.

Thus, the report covers all the important aspects of the Indian consumer electronics market, which will prove decisive for the clients. Overall, the report is an outcome of extensive research and prudent analysis and is meant to offer suitable knowledge base to those who are interested in Indian consumer electronics sector.

Table Of Contents

1. Analyst View
2. Research Methodology
3. Market Overview
4. Macroeconomic View
4.1 Economic Growth
4.2 Growing Consumption Market
4.3 Rising Purchasing Power
4.4 Private Consumption
5. Industry Trends
5.1 Growth in the Number of Exclusive Stores
5.2 Localization among Manufacturers on the Rise
5.3 Focus on Manufacturing Eco-friendly Products
5.4 Compact Versions of the Products Displacing the Bulkier Ones
6. Industry Performance and Future Outlook
6.1 Television
6.1.1 Volume
6.1.2 Type (Flat Panel and CRT)
6.1.3 Brand
6.1.4 Region
6.2 Refrigerator
6.2.1 Volume
6.2.2 Type (Direct Cool and Frost Free)
6.2.3 Brand
6.2.4 Region
6.3 Air Conditioner
6.3.1 Volume
6.3.2 Type (Split and Window)
6.3.3 Brand
6.3.4 Region
6.4 Mobile Handset
6.4.1 Volume
6.4.2 Type (3G Mobile and Smartphone)
6.4.3 Brand
6.5 Washing Machine
6.5.1 Volume
6.5.2 Type (Fully Automatic and Semi-automatic)
6.5.3 Brand
6.5.4 Region
6.6 Microwave Oven
6.6.1 Volume
6.6.2 Type (Convection, Grill and Solo)
6.6.3 Brand
6.7 Computer Devices
6.7.1 Tablet
6.7.1.1 Volume
6.7.1.2 Brand
6.7.2 Notebook
6.7.2.1 Volume
6.7.2.2 Brand
7. Government Regulations
8. Future Growth Strategies
8.1 Focus on Green Technology
8.2 Penetrating Untapped Markets
8.3 Investment for New Innovations
8.4 Mobile Market - Target Area of Companies
9. Growth Inhibitors
10. Key Players Analysis
10.1 Whirlpool India Ltd.
10.1.1 Business Overview
10.1.2 Promotional and Corporate Strategy
10.1.3 Recent Developments
10.2 Samsung India Electronics Pvt. Ltd.
10.2.1 Business Overview
10.2.2 Promotional and Corporate Strategy
10.2.3 Recent Developments
10.3 Videocon Industries Ltd.
10.3.1 Business Overview
10.3.2 Promotional and Corporate Strategy
10.3.3 Recent Developments
10.4 LG Electronics India Pvt. Ltd.
10.4.1 Business Overview
10.4.2 Promotional and Corporate Strategy
10.4.3 Recent Developments
10.5 Godrej Appliances
10.5.1 Business Overview
10.5.2 Promotional and Corporate Strategy
10.5.3 Recent Developments
10.6 Voltas Limited
10.6.1 Business Overview
10.6.2 Promotional and Corporate Strategy
10.6.3 Recent Developments
10.7 Sony India Pvt. Ltd.
10.7.1 Business Overview
10.7.2 Promotional and Corporate Strategy
10.7.3 Recent Developments

List of Figures:

Figure 3-1: India - Consumer Electronics Market (Billion US$), 2011-2015
Figure 4-1: Real GDP Growth Rate (%), 2012-2015
Figure 4-2: Population (Million), 2012-2015
Figure 4-3: Per Head Personal Disposable Income (US$), 2012-2015
Figure 4-4: Private Consumption Expenditure (Billion US$), 2012-2015
Figure 6-1: Television Market (Million Units), 2012-2015
Figure 6-2: Flat Panel TV Market (Million Units), 2012-2015
Figure 6-3: LCD TV Market (Million Units), 2012-2015
Figure 6-4: CRT TV Market (Million Units), 2012-2015
Figure 6-5: Flat Panel TV Market by Player (%), 2012
Figure 6-6: CRT TV Market by Player (%), 2012
Figure 6-7: Television Market by Region (%), 2012
Figure 6-8: Refrigerator Market (Million Units), 2012-2015
Figure 6-9: Frost Free Refrigerator Market (Million Units), 2012-2015
Figure 6-10: Direct Cool Refrigerator Market (Million Units), 2012-2015
Figure 6-11: Frost Free Refrigerator Market by Player (%), 2012
Figure 6-12: Direct Cool Refrigerator Market by Player (%), 2012
Figure 6-13: Refrigerator Market by Region (%), 2012
Figure 6-14: AC Market (Million Units), 2012-2015
Figure 6-15: Split AC Market (Million Units), 2012-2015
Figure 6-16: Window AC Market (Million Units), 2012-2015
Figure 6-17: Split AC Market by Player (%), 2012
Figure 6-18: Window AC Market by Player (%), 2012
Figure 6-19: AC Market by Region (%), 2012
Figure 6-20: Mobile Handset Market (Million Units), 2012-2015
Figure 6-21: 3G Mobile Handset Market (Million Units), 2012-2015
Figure 6-22: Smartphone Market (Million Units), 2012-2015
Figure 6-23: Mobile Handset Market by Player (%), 2012
Figure 6-24: 3G Mobile Handset Market by Player (%), 2012
Figure 6-25: Smartphone Market by Player (%), 2012
Figure 6-26: Washing Machine Market (Million Units), 2012-2015
Figure 6-27: Fully Automatic Washing Machine Market (Million Units), 2012-2015
Figure 6-28: Semi-automatic Washing Machine Market (Million Units), 2012-2015
Figure 6-29: Fully Automatic Washing Machine Market by Player (%), 2012
Figure 6-30: Semi-automatic Washing Machine Market by Player (%), 2012
Figure 6-31: Washing Machine Market by Region (%), 2012
Figure 6-32: Microwave Oven Market (Million Units), 2012-2015
Figure 6-33: Convection Microwave Oven Market (Million Units), 2012-2015
Figure 6-34: Grill Microwave Oven Market (Million Units), 2012-2015
Figure 6-35: Solo Microwave Oven Market (Million Units), 2012-2015
Figure 6-36: Convection Microwave Oven Market by Player (%), 2012
Figure 6-37: Grill Microwave Oven Market by Player (%), 2012
Figure 6-38: Solo Microwave Oven Market by Player (%), 2012
Figure 6-39: Tablet Market (Million Units), 2012-2015
Figure 6-40: Tablet Market by Player (%), 2012
Figure 6-41: Notebook Market (Million Units), 2012-2015
Figure 6-42: Notebook Market by Player (%), 2012
Figure 9-1: Roadblocks in Indian Consumer Electronics Industry

List of Tables:

Table 4-1: Number of Households by Income Bracket (Million), 2012-2015
Table 6-1: LCD TV - Major Manufacturing Facilities
Table 6-2: Smartphone - Major Manufacturing Facilities
Table 6-3: Notebook - Major Manufacturing Facilities
Table 10-1: Whirlpool India Ltd. - Strengths and Weaknesses
Table 10-2: Samsung India Electronics Pvt. Ltd. - Strengths and Weaknesses
Table 10-3: Videocon Industries Ltd. - Strengths and Weaknesses
Table 10-4: LG Electronics India Pvt. Ltd. - Strengths and Weaknesses
Table 10-5: Godrej Appliances - Strengths and Weaknesses
Table 10-6: Voltas Limited - Strengths and Weaknesses
Table 10-7: Sony India Pvt. Ltd. - Strengths and Weaknesses

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