Mobile, Web and Online Games Market in China

  • April 2014
  • -
  • Pearl Research
  • -
  • 158 pages

Pearl Research is pleased to present our new, 158-page China report covering webgames, MMO, mobile, casual, social games and much more.The expanded mobile section covers top mobile operators, top apps, profitability of developers and other key metrics.

In 2014, there was a significant shift in user activity from PC to mobile, driven by rapid expansion of China’s mobile Internet user base, smartphones and new mobile apps and games. Pearl Research believes the number of smart devices (phones, tablets) in China exceed 700 million . Some of the top mobile titles can generate more than $20 million per month. A major driver of the mobile games market is Tencent's WeChat with more than 355 million active users.

Web games, which can be played in a browser, and are accessible and user-friendly is a $1 billion market segment. Included in the study are an analysis of top web game companies and the top web game can have more than 800,000 peak concurrent users.

- Profiles on Taomee, CMGE, ZT Games, China Mobile, Ourpalm, YY, Qihoo 360, Tencent, Netease, Giant, Shanda, Perfect World, Changyou, Renren, and Sina among others.

The study examines the growing mobile games market, web games, and both casual and MMORPGs. Also included are forecasts, top publisher and title rankings, deep marketplace analysis, and profiles of key market players.

Table Of Contents

Methodology 1
Executive Summary 1
C h i n a P C H a r d wa r e 2
M o b i l e I n t e r n e t a n d B r oa d b a n d 5
“The Great Firewall of China” 8
Number of Gamers 8
Online, Web and Mobile Market Forecasts 9
Mobile Games and Apps 12
Apple iPhone 16
Android 17
Alibaba 22
App Stores 25
Tencent’s WeChat 27
Mobile Payment 28
App Develper Data 30
W eb G am e s 34
Social Games Connect with Users 37
Top Online Games 39
Leading Game Publishers and Operators 41
Forgame 44
CMGE 50
Ourpalm 58
YY.COM 59
Taomee 66
Giant Interactive Group 71
NetEase 79
NetDragon 85
Shanda Games 89
Changyou 96
Tencent 105
Perfect World 114
Kingsoft 122
KongZhong 127
Renren 132
Sina 135
China Mobile 139
UC Web 141
C h u k o n g T e c h n o l o g i e s 1 4 2

List of Figures

Figure 1: Reasons for Owning a Tablet China 2
Figure 2: Table Usage 3
Figure 3: Tablet Sales in China 4
Figure 4: Tablet Vendor Market Share 4
Figure 5: Number of Internet Users in China 5
Figure 6: Age of Internet Users 6
Figure 7: Chinese Mobile Internet Users by Age 7
Figure 8: Top Mobile Browsers 8
Figure 9: Games Market Forecast 2012-2018 Graph, USD $m 9
Figure 10: Online and Mobile Games Market Forecast 2012-2018 10
Figure 11: Smartphone OS Market Share 13
Figure 12: Top 10 Cities using iPhone 5 14
Figure 13: Brand Share in China's Android Smart Phone Market 15
Figure 14: Android Device Lifecycle 16
Figure 15: Android Network Distribution 16
Figure 16: Sales of Select Top Mobile Titles 19
Figure 17: Single app session length distribution for entertainment and game apps 23
Figure 18: Popularity of Games on Android 24
Figure 19: Android Apps Distribution by Channel 25
Figure 20: Third-Party Mobile Payment Market Share 29
Figure 21: App Developer Team Size 30
Figure 22: Location of App Developers 32
Figure 23: Top Web Game Operators 34
Figure 24: Select Web Games 35
Figure 25: Age of Weibo Users 38
Figure 26: Game Operators ACU and PCU 39
Figure 27: Top Online Games Operators by Revenue 2013 41
Figure 28: Client-Based Game Operator Total Revenue Market Share 43
Figure 29: Forgame’s 35 Self-Developed Games 46
Figure 30: Forgame’s Top Five Self-Developed Games 49
Figure 31: Forgame’s Yearly Corporate Net Income and Revenues 50
Figure 32: Forgame’s Operation Metrics 51
Figure 33: CMGE’s Quarterly Corporate Net Income and Revenues 54
Figure 34: CMGE’s Operation Metric 55
Figure 35: CMGE’s Yearly Corporate Net Income and Revenues 56
Figure 36: CMGE’s Full Year Operation Metric 57
Figure 37: Ourpalm financial data 58
Figure 38: YY’s Quarterly Corporate Net Income and Revenues 63
Figure 39: YY’s Yearly Corporate Net Income and Revenues 64
Figure 40: YY’s Operation Metric for Online Games 65
Figure 41: Taomee’s virtual worlds and social network service 67
Figure 42: Taomee’s Operation Metric (in millions) 68
Figure 43: Taomee’s Quarterly Corporate Net Income and Revenues 69
Figure 44: Taomee’s Yearly Corporate Net Income and Revenues 70
Figure 45: Comparison of ZT Games 74
Figure 46: Giant Interactive Title Matrix 75

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