Table of Contents
The company is focusing on shifting towards a more consumer centric strategy and on nutrition-health-wellness to strengthen its product portfolio and resource allocation while protecting its current business base. The change in focus is from a mass market strategy to a premiumisation strategy that will cater to the fast growing number of middle and upper middle consumers. These emerging consumers have increasing levels of affluence and household budgets are relatively immune to the country’s...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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