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Wine in China, Euromonitor International

  • July 2013
  • -
  • Euromonitor International
  • -
  • 66 pages

Domestic grape wine manufacturers, such as COFCO Wines & Spirits, had a sluggish performance in 2012. This was due to several factors including the slowdown in the national economy amid the global financial crisis and the ban from the central government on wining and dining using public funds. Meanwhile, the fast-growing imported grape wine made further headway into average households with its competitive pricing, thanks to the lower or zero tariffs since China’s entry into the WTO. Grape wine...

Euromonitor International's Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in China, Euromonitor International
WINE IN CHINA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2007-2012
Table 2 Sales of Wine by Category: Total Value 2007-2012
Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2007-2012
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 18 Sales of Still Rose Wine by Quality Classification: % Total Volume 2007-2012
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 31 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 32 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 33 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 34 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 35 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 37 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
Yantai Changyu Pioneer Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 1 Yantai Changyu Pioneer Co Ltd: Key Facts
Summary 2 Yantai Changyu Pioneer Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2012
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 4 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 5 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2012
Executive Summary
Decelerating Local Economy Leads To A Slowdown of the Alcoholic Drinks Market
Publication of How Public Funds Are Used To Buy High-end Local Spirits Severely Affects the Market
Leading Players Further Concentrate in This Fragmented Market
Small Independent Grocers and Supermarkets Lead in Distribution
Steady Growth Expected for the Forecast Period
Key Trends and Developments
Unfavourable Economy Dampens the Overall Alcoholic Drinks Market
Publication of Public Funds Spent on Wining and Dining Impacts High-end Alcoholic Drinks
Upgraded Drink-driving Law Changes Drinking Behaviour
Key New Product Launches
Summary 7 Key New Product Developments 2012
Specialist Retailer
Merger and Acquisition Activities
Summary 8 Merger and Acquisition Activity 2011-2012
Summary 9 Speculated Merger and Acquisition Activity 2012-2013
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 41 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 42 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 43 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 44 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 45 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 48 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 52 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 55 Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
Table 56 Sales of Alcoholic Drinks by Region: Total Value 2007-2012
Table 57 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
Table 58 Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
Table 59 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 60 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 61 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 63 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 65 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 66 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2012-2017
Table 67 Forecast Sales of Alcoholic Drinks by Region: Total Value 2012-2017
Table 68 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2012-2017
Table 69 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources












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