Table of Contents
Domestic grape wine manufacturers, such as COFCO Wines & Spirits, had a sluggish performance in 2012. This was due to several factors including the slowdown in the national economy amid the global financial crisis and the ban from the central government on wining and dining using public funds. Meanwhile, the fast-growing imported grape wine made further headway into average households with its competitive pricing, thanks to the lower or zero tariffs since China’s entry into the WTO. Grape wine...
Euromonitor International's Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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