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Global Mobile Broadband - A Key Focus for Industry and Society

  • April 2013
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 119 pages

LTE deployments to rise and WiFi's growing importance acknowledged
Wireless broadband will be an integral and essential part of any advanced digital infrastructure. The mobile broadband market is also fast becoming a major income revenue stream for the providers, having taken over the mobile voice sector. But increased usage has caused data traffic jams on the 3G networks as the infrastructure was not designed for the rapid increase of traffic over the last couple of years. Anticipation of this growing demand has resulted in LTE becoming the fastest developing mobile technology to date and by the end of 2013 it is expected there will be over 230 LTE networks launched in over 80 countries.
In 2013 the use of WiFi hotspots continues to escalate due to its increasing popularity from smart phone and mobile device users. The standard of WiFi technology is continuing to improve; creating a whole new range of opportunities in the WiFi market. Smartphone users want faster, more ubiquitous and reliable connectivity, while operators are looking to squeeze every last bit of capacity out of their cellular networks. As a result, smarter WiFi is needed so that it can take on a more strategic role as part of the overall mobile network infrastructure. Ultimately users simply want the fastest and most reliable wireless connection they can get.
Turning towards the developing economies, it is important to acknowledge that mobile broadband will be the only way for telecoms to truly advance as there is little or no fixed infrastructure in place. This is not just important for telecoms - but also for the important economic and social development of these markets, as it provides opportunities to access m-commerce services, m-banking; m-health, education and so on. Mobile broadband is already having a huge impact in the developing world and national governments and international agencies are recognising the enormous potential in utilising mobile infrastructure for a far more efficient, effective and productive delivery of their services.
With mobile broadband now being embraced around the world - mobile commerce has become one of the hottest sectors and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks - convenience. The enormous success of smart phones is linked to the Apps which are available and increasingly commercial models will be linked to these apps - which will result in further spectacular growth in m-commerce.
BuddeComm's new report, Global Mobile Broadband - Global Mobile Broadband - A Key Focus for Industry and Society, provides important insights into the worldwide mobile broadband industry and includes trends, analyses, statistics and case studies. It provides insights into the fast growing LTE network deployment and the growing importance of WiFi to the telecoms sector. Information at a regional level is provided for North America, Europe, Middle East, Latin America, Africa and Asia Pacific, written by BuddeComm's Senior Analysts. Please note: Mobile communications is covered in detail in a separate annual publication.

Key highlights:

Since the arrival of the iPhone in 2007, the platform has ceased being the network - it has become the smartphone. This is the most fundamental change in the history of the mobile market.
By 2017 it is predicted that global mobile data traffic will have increased to well over a hundred exabytes a year.
Wireless broadband and FttH will develop, in a complementary and harmonious way.
By early 2013 there were at least 145 LTE networks in commercial operation around the world.
WiFi has established itself as the quiet achiever - while all the attention has been focused on developments in the mobile 4G market; WiFi is delivering broadband access to millions of people - free!
The United States and Japan are home to the most mobile broadband subscriptions in the OECD.
In 2013 in New Zealand; mobile broadband roaming data caps being trialled to reduce Bill Shock.
The mobile broadband market in Australia often becomes data saturated. In order to ease congestion, the mobile network operators have been progressively updating, expanding and rolling out faster networks to support the data explosion.
Practically all LAC markets have operating HSPA networks with the exception of Belize, Cuba, and a few Caribbean island nations. Altogether, there are 90 HSPA networks operating in 37 countries.
The M-Pesa mobile banking service in Kenya carries about 20% of the countrys entire GDP.
LTE tightens its grip on the Middle East mobile broadband market.

Table Of Contents

Global Mobile Broadband - A Key Focus for Industry and Society
1. Global Mobile Broadband Insights
1.1 Key Global Mobile Broadband Market Overview
1.1.1 Market summary
1.1.2 Mobile broadband insights
1.1.3 Technology insights
2. Global 4G LTE Developments
2.1 Key Global LTE Statistics and Insights
2.1.1 Market summary
2.1.2 Examples of leading markets
2.1.3 Other recent insights
3. Global Wi-Fi to Play a Key role
3.1 Key Global Wi-Fi Statistics and Insights
3.1.1 WiFi starts playing a key role in telecoms
3.1.2 Global WiFi market summary
3.1.3 Industry developments
3.1.4 Other short-range technologies
4. Global Spectrum and White Spaces
4.1 Spectrum issues a key challenge to industry
4.1.1 Pent up demand for spectrum
4.1.2 White spaces overview
4.1.3 Examples of white space developments
4.1.4 Spectrum important to the development of mobile broadband as a utility
4.1.5 A comprehensive infrastructure plan is essential
5. Global Mobile Handset, Smart Phones and Tablets Market
5.1 Smart phones driving mobile broadband use
5.1.1 The future of the smartphone market
5.1.2 Historical handset market growth
5.1.3 Global mobile handset statistics and forecasts
5.1.4 Touchscreen tablets
5.1.5 Industry observations
5.1.6 Safety and security issues
6. Global Mobile Commerce
6.1 Key Global M-commerce Statistics and Insights
6.1.1 Global m-commerce market
6.1.2 Key m-commerce sectors
6.1.3 Case studies
7. Regional Overviews
7.1 North America
7.1.1 LTE
7.1.2 WiMAX
7.1.3 USA
7.2 Latin America
7.2.1 Overview
7.2.2 Case study: Brazil
7.2.3 Mobile broadband in Latin America's major countries
7.3 Europe
7.3.1 Overview
7.3.2 WiFi
7.3.3 WiMAX
7.3.4 LTE
7.3.5 Mobile commerce
7.3.6 Mobile payments
7.4 Africa
7.4.1 Overview
7.5 Middle East
7.5.1 Overview
7.5.2 HSDPA/HSPA
7.5.3 Long Term Evolution (LTE)
7.5.4 WiMAX
7.6 Asia
7.6.1 Overview
7.6.2 Development of mobile data services
7.6.3 South Korea
7.6.4 Singapore
7.7 Pacific Region
7.7.1 Australia
7.7.2 New Zealand
Table 1 Worldwide mobile broadband subscriptions 2010 - 2013
Table 2 OECD mobile broadband subscriptions mid 2011; mid 2012
Table 3 Top ten OECD countries by wireless broadband subscriptions 2011; mid 2012
Table 4 Worldwide 3G subscriptions and annual change 2009 - 2013
Table 5 Worldwide monthly mobile data traffic 2000; 2011; 2012
Table 6 Regional mobile data traffic growth CAGR 2012 - 2017
Table 7 Global mobile services revenue 2012; 2013; 2016
Table 8 Global leading app store competitors
Table 9 Worldwide LTE subscribers 2011 - 2018
Table 10 Worldwide LTE growth 2010 - 2012
Table 11 Worldwide LTE subscribers 2011 - 2018
Table 12 Worldwide LTE growth 2010 - 2012
Table 13 Regional market share of LTE subscriptions 2012
Table 14 Verizon Wireless LTE device sales 2011 - 2012
Table 15 South Korea - LTE mobile subscribers by operator 2011 2012
Table 16 Japan LTE subscribers 2010 - 2013
Table 17 NTT DoCoMo LTE roadmap 2011 2013; 2015
Table 18 Sweden - LTE subscribers 2010 - 2012
Table 19 Worldwide smart phone mobile device sales by quarter Q2 2009 Q2 2012
Table 20 Number of public WiFi hotspots top 10 countries worldwide Early 2011; Early 2013
Table 21 Global mobile capital expenditure (CAPEX) 2010 - 2013
Table 22 Installed base of Bluetooth devices worldwide 2005; 2007; 2010; 2013
Table 23 Global overall mobile handset sales 2004 - 2014
Table 24 Global overall mobile handset sales by quarter 2009 Q2 2012
Table 25 Global mobile handset revenue 2010 - 2014
Table 26 Regional mobile handset sales market share - 2011
Table 27 - Handset supplier global market shares 2007; 2009; 2011; Q3 2012
Table 28 Global smart phone supplier market share - 2012
Table 29 Global smart phone operating system market share 2010; 2011; 2012
Table 30 Global smart phone share of handset market 2009 - 2012
Table 31 Global smart phone mobile device sales by quarter Q2 2009 Q2 2012
Table 32 Global touchscreen tablet vendor market share top 5 Q4 2012
Exhibit 17 Examples of Touchscreen Tablets
Table 33 Global touchscreen tablet operating system market share Q2 2010; Q4 2011; Q3 2012
Table 34 Global touchscreen tablet sales 2010 2013; 2016
Table 35 Global e-commerce spending 2011 - 2013
Table 36 Global m-commerce revenue 2013; 2015
Table 37 Global app store revenue 2010; 2012
Table 38 Global smart phone share of handset market 2009 - 2012
Table 39 Global smart phone mobile device sales by quarter Q2 2009 Q2 2012
Table 40 USA - Verizon Wireless LTE device sales 2011 - 2012
Table 41 Latin America UMTS subscribers and penetration - 2007 - 2012
Table 42 Brazil 3G phone-based subscribers and penetration 2008 - 2013
Table 43 Brazil mobile broadband subscribers and penetration 2008 - 2013
Table 44 Brazil fixed and mobile broadband share 2008 - 2013
Table 45 Argentina mobile broadband subscribers and penetration 2008 - 2012
Table 46 Chile mobile broadband subscribers and penetration 2009 - 2012
Table 47 Chile mobile versus fixed broadband connections 2009 - 2012
Table 48 Colombia mobile broadband subscribers and penetration 2010 - 2012
Table 49 Colombia mobile broadband operators' market share 2010 - 2012
Table 50 Ecuador mobile broadband subscribers and penetration 2009 - 2012
Table 51 Mexico mobile broadband subscribers and penetration 2010 - 2012
Table 52 Paraguay mobile broadband subscribers and penetration 2009 - 2012
Table 53 Peru mobile broadband subscribers and penetration 2009 - 2012
Table 54 Uruguay mobile broadband subscribers and penetration 2008 - 2012
Table 55 Venezuela mobile broadband subscribers and penetration 2008 - 2012
Table 56 Active Mobile Broadband Subscriptions in selected Middle East countries 2013
Table 57 Asia Total mobile broadband subscribers and market share 2008 2012
Table 58 Japan's mobile internet subscribers, services and technology by provider August 2012
Table 59 KT and SK Telecom WiBro subscribers 2006 - 2012
Table 60 Singapore - mobile broadband subscribers 2007 - 2013
Table 61 Mobile broadband subscribers and annual change in Australia 2010 - 2012
Table 62 Cost of mobile data plans per MB by selected providers in Australia March 2013
Table 63 Broadband penetration mobile versus fixed-line access in New Zealand 2011 - 2013
Table 64 Cost of mobile data plans per MB by selected providers in New Zealand March 2013
Chart 1 Mobile versus fixed broadband in Brazil 2008 - 2013
Chart 2 Morocco ADSL vs. 3G mobile subscribers 2007 - 2012
Chart 3 Vodacom South Africa mobile data usage by device type 2011 - 2012
Chart 4 Safaricom (Kenya) mobile data revenue by service 2012
Chart 5 Overview of mobile broadband subscribers by MNO in Australia 2007 - 2012
Exhibit 1 Mobile apps examples
Exhibit 2 Approximate data rates for selected services on mobile devices
Exhibit 3 Digital Dividend
Exhibit 4 Defined: HSDPA, HSUPA, HSPA, HSPA+
Exhibit 5 LTE definition
Exhibit 6 WiMAX Forum
Exhibit 7 What is IMS?
Exhibit 8 LTE definition
Exhibit 9 TD-LTE commercial networks launched early 2013
Exhibit 10 Long-term evolution (LTE) roadmap in Japan 2008 - 2012
Exhibit 11 Wi-Fi Direct
Exhibit 12 Bluetooth SIG
Exhibit 13 White Spaces
Exhibit 14 Handset prices in decline
Exhibit 15 Open Handset Alliance
Exhibit 16 Spotlight on Nokia and smart phone sector
Exhibit 18 Mobile devices tipping point
Exhibit 19 Mobile Apps examples across various sectors
Exhibit 20 M-Commerce key developments
Exhibit 21 Money transfer services
Exhibit 22 Foursquare
Exhibit 23 Latin America - H-band for 3G services lots, areas, and spectrum winners
Exhibit 24 Latin America - Bands for 4G services blocks, winners, and price/MHz/population
Exhibit 25 European LTE network deployments 2013
Exhibit 26 Africa mobile broadband market highlights

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