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  5. > Research and Forecast of China`s Infant Formula Milk Powder Market, 2013-2017

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In 2010, the production capacity of infant formula milk powder was 800,000t in China; this number increased to 1 million tons in 2011 and 1.1 million tons in 2012, increasing by 100,000t in 2012 and the growth rate was 10%. From 2010 to 2012, the production capacity utilization of infant formula milk powder in China had both rise and fall, were 70.00%, 83.10% and 74.45%, respectively.

In 2010, due to lower consumer confidence in domestic dairy, imported infant milk powder posed great impact on the domestic dairy products. Seen from the national statistics, the output of domestic infant milk powder showed a significant decline for the first time in recent years, down about 12%. According to statistics, the supply of infant milk powder in China reached about 560,000t in 2010, and the foreign brands had occupied almost a half of the number.

According to consumer group, the consumption of infant milk powder accounts for more than 60% of the milk powder industry. In 2011, the output of infant formula milk powder was 831,000t in China. In 2012, the output reached to 819,000t, down 1.44% over 2011.

At present, the domestic dairy producers continue to increase the production of infant formula milk powder; the market supply of infant formula milk powder will continue to maintain growth momentum. Huidian Research forecasts that the market supply growth rate of infant formula milk powder will be not lower than 10% in China in 2013-2017. Therefore, the market supply of infant formula milk powder will be about 900,000t in 2013, and this number will exceed 1.3 million tons in 2017.

Table Of Contents

Research and Forecast of China`s Infant Formula Milk Powder Market, 2013-2017
1. Development Overview of Infant Formula Milk Powder Industry
1.1 Industry Definition of Infant Formula Milk Powder
1.2 Industry Development Situation
1.2.1 Development Overview of the World's Infant Formula Milk Powder Industry
1.2.2 Development Situation of China's Infant Formula Milk Powder Industry

2. Operating Environment of Infant Formula Milk Powder Industry in China
2.1 Macroeconomic Environment in China
2.2 Industry Related Policy and Standard in China
2.2.1 Three Mandatory National Standards for Infant Milk Powder
2.2.2 Regulate the Label Content of Infant Formula Milk Powder Product
2.2.3 Infant Milk Powder that Iodine Does Not Meet the Standard Are Forbidden to Be Produced and Marketed
2.2.4 China Carries Out the System of Infant Milk Powder Recall
2.2.5 “Infant Food Nutritional Quality and Health Indicators”
2.3 Social Environment of Infant Formula Milk Powder Market in China
2.3.1 Infant Milk Powder Nutrition Structure
2.3.2 Consumption Concept
2.3.3 Melamine Incident Made Consumers Have Confidence Crisis in Domestic Infant Milk Powder

3. Development Status Quo of Infant Formula Milk Powder Industry in China
3.1 Concentration Ratio
3.2 Development Status Quo
3.3 Competitive Landscape
3.3.1 Competition of Domestic Infant Formula Milk Powder Industry, 2012
3.3.2 Competition of Infant Formula Milk Powder Products at Home and Abroad, 2012

4. Industry Chain Structure of Infant Formula Milk Powder in China
4.1 Industry Chain Structure
4.2 Complete Industrial Chain Pattern

5. Supply and Demand of Infant Formula Milk Powder Industry in China
5.1 Supply Analysis and Forecast
5.1.1 Supply Analysis, 2010-2012
5.1.2 Supply Forecast 2013-2017
5.2 Demand Analysis and Forecast
5.3 Price Analysis and Forecast
5.3.1 History of Price Changes
5.3.2 Current Price
5.3.3 Factors Affecting Price
5.3.4 Price Trend in the Future

6. Import and Export of Infant Formula Milk Powder in China
6.1 Total Import and Export Volume and Average Price in the Past
6.2 Source of Import and Export Destinations in Recent Years
6.3 Import and Export Trend Forecast
6.3.1 Factors Affecting Import and Export
6.3.2 Import Forecast 2013-2017
6.3.3 Export Forecast 2013-2017

7. Key Domestic Milk Powder Enterprises
7.1 Inner Mongolia Yili Industrial Group Co., Ltd.
7.1.1 Main Business
7.1.2 Business Performance
7.1.3 Company Strength
7.1.4 Development Prospect
7.2 Bright Dairy and Food Co., Ltd.
7.2.1 Main Business
7.2.2 Business performance
7.2.3 Company Strength
7.2.4 Development Prospect
7.3 Zhejiang Beingmate
7.3.1 Main Business
7.3.2 Business Performance
7.3.3 Company Strength
7.3.4 Development Prospect
7.4 Feihe International Inc.
7.4.1 Main Business
7.4.2 Business Performance
7.4.3 Company Strength
7.4.4 Development Prospect
7.5 Heilongjiang Yashily Dairy Co., Ltd.
7.5.1 Main Business
7.5.2 Business Performance
7.5.3 Company Strength
7.5.4 Development Prospect

8. Development Forecast of Infant Formula Milk Powder Industry, 2013-2017
8.1 Macro Environment Forecast
8.1.1 Development Direction and Focus
8.1.2 Industrial Layout
8.1.3 Development Goal
8.2 Development Trend of the Domestic Infant Formula Milk Powder Market, 2013-2017
8.2.1 The Scale of Market Consumption Will Continue To Grow
8.2.2 Branding Competition Will Be the Trend
8.2.3 Market Share Will Gradually Be Concentrated
8.2.4 Market Shows High-end Development Trend
8.2.5 Marketing Mode Trends to Be Diversified
8.3 Development Trend of Infant Formula Milk Powder Industry in China, 2013-2017
8.3.1 Government Policy Support Efforts Are Strengthened
8.3.2 Rural and High-end Market Will Become the Competition Focus for Foreign and Domestic Brands
8.3.3 Market Competition Trends to Be Branding, Industry Merger and Acquisitions Will Be Inevitable
8.3.4 Market Prospect of Infant Milk Powder Industry

9. Investment Opportunity and Risk of Infant Formula Milk Powder Industry
9.1 Investment General Situation of Infant Milk Powder, 2010-2012
9.1.1 Investment Environment
9.1.2 Investment Scale
9.2 Investment Opportunity of Milk Powder Industry in China, 2013-2017
9.2.1 China Has Become the Largest Consumer of Milk Powder
9.2.2 Investment Potential of Infant Milk Powder Market
9.2.3 Investment Opportunity
9.3 Investment Risk Warning of Infant Milk Powder in China, 2013-2017
9.3.1 Macro-control Policy Risks
9.3.2 Market Competition Risk
9.3.3 Market Operation Mechanism Risk

10. Strategy for Infant Formula Milk Powder Industry in China
10.1 China Promotes High-grade Infant Formula Milk Powder Strategy
10.1.1 Strengthen Brand Promotion
10.1.2 Combination of Knowledge Marketing and Product Marketing
10.1.3 Strengthen Channel Construction
10.1.4 Strengthen Service
10.2 Development Countermeasure of Infant Formula Milk Powder Industry
10.2.1 The Enhancement of Infant Milk Powder Quality Should Firstly Pay Attention to Formula
10.2.2 Marketing Countermeasure of Infant Milk Powder Industry in China




Companies Mentioned

Inner Mongolia Yili Industrial Group Co., Ltd.
Bright Dairy and Food Co., Ltd.
Zhejiang Beingmate
Feihe International Inc.
Heilongjiang Yashily Dairy Co., Ltd.

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