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EXECUTIVE SUMMARY

The report titled “Indian E-commerce Industry Outlook 2017 – Far Reaching Opportunities in B2B Marketplaces” focuses on various segments of the e-commerce industry in the India, including online B2B, B2C, travel, job, finance, advertisements and online payment gateways. The report focuses on the various growth drivers in the industry and in each of these specific online market. These online markets have been further segmented on the basis of different online services offered. The industry has been analyzed on the basis of various growth divers and macro economic indicators affecting the market and thus a detailed future forecast of the industry has been inculcated in the report. The report also includes detailed competitive analysis of each of the online market with comprehensive company profiling and business strategies. The report also provides for a detailed view of the Asia-Pacific E-commerce industry comprising of different countries namely Japan, South Korea, Thailand, China and India.

The online B2B market of India is an emerging segment of the overall e-commerce industry with large number of wholesale buyers and sellers interacting at different marketplace. The industry growth has been forecasted to augment in the future given the rise in the application of internet technologies in the country. The industry is fragmented among various online marketplace portals with few dominating the industry. The market has been segmented on the basis of micro, small and medium enterprises. Indiamart.com is the leading player in the sector with the market share of ~% in FY’2012. The company has pan India presence and operates in more than 60 cities with 2,800 employees.

The online B2C E-commerce market is the major component of the Indian e-commerce industry and can be segmented on the basis of online travel and non-travel market. The non-travel market has been further segmented on the basis of online retail, online financial services, online mobile downloads and other online preferred services.

The online travel market of India has inclined at a CAGR of 55.5% from 2007-2012. The market showcased the highest growth of 68.9% in 2010 with travel portals offering a host of new services as well as due to the increase in the domestic travel and tourism industry in India. In 2011, the online hotel booking market has witnessed high growth in terms of transactional scale with a growth of 207.5%. The Indian online travel market is fragmented among various online travel portals out of which the Indian Railways has the highest percentage reach of ~% among the internet users followed by makemytrip.com with ~%.

Online retailing or e-tailing accounts for about 5.1% share of the INR ~ crore industry leading the forefront of the rapid growth. In the online retail market, personal items such as jewelry, apparels and fashion accessories have the highest contribution of ~% in 2012, followed computer accessories and peripherals. There are close to 400 non-travel independent online retailers that are active in the Indian e-commerce industry

The online advertisement is a form of market products via communication on the internet to persuade the internet users to purchase or take an action based on content displayed on a website. The online advertisement market in India has showcased a CAGR growth of 32.7% from FY’2007-FY’2012 with the highest growth of 40.3% in FY’2011 on account of display and search advertisements.

India online payment gateways market market has grown on account of the increase in the number of online users and consumer confidence in making online payment because of the secure safety measures offered by the online payment gateways and the augmented use of credit/ debit cards and internet banking for making online payments. The market has been segmented on the basis of payment in online travel and non-travel market of India. CC Avenues is the largest player in the segment with around 100 million transactions processed in FY’2012.

KEY TOPICS COVERED IN THE REPORT

- Market size of Asia-Pacific e-commerce industry, the segmentation of the overall industry on the basis of countries and type of business model
- Market size of India e-commerce industry on the basis of transaction scale, trends and development and future forecast
- The market size on online B2B market of India on the basis of net revenue, market segmentation on the basis of contribution by the type of enterprises, market share of major players and future projections
- The report includes the market size of the online B2C market of India and has been segmented on the basis of travel and non-travel
- The report further involves the market size and the segmentation of online non-travel market and also includes a detailed analysis of the competition in the market
- The online advertisement market and its segments have been included in the report. The report also includes future projections of the same
- The segmentation of online advertisement market has been done on the basis of online classifieds, display, search and mobile advertisements. These type of advertisements have been further sub-segmented on the basis of expenditure by different type of industries and the type of technology platform used
- The online payment gateways market has been defined on the basis of net transaction fee charges by the gateways. The market has been segmented on the basis of the payment made in online travel and non-travel purchases

Table Of Contents

Indian E-commerce Industry Outlook 2017 - Far Reaching Opportunities in B2B Marketplaces
TABLE OF CONTENTS

1. Asia-Pacific E-commerce Industry Introduction
2. Asia-Pacific E-commerce Industry Market Size, 2007-2012
3. Asai-Pacific E-commerce Industry
3.1. By Geographies, 2007-2012
3.2. By Business Model by B2B and B2C, 2007-2012
4. India E-commerce Industry Introduction
5. India Online B2B E-Commerce Market Size, FY'2010-FY'2012
6. India Online B2B E-Commerce Market Segmentation by Size of Enterprise, FY2010-FY'2012
7. Market Share of Major Players in India Online B2B E-Commerce Market, FY'2012
8. India Online B2B E-Commerce Market Future Projections, FY'2013-FY'2017
9. India Online B2C E-Commerce Market Size, 2007-2012
10. India Online B2C E-Commerce Market Segmentation by Travel and Non-travel, 2007-2012
11. India Online Travel Market Size, 2007-2012
11.1. India Online Travel Market Segmentation by Types of Travel Mode, 2009-2012
11.2. India Online Travel Market Competitive Landscape
11.3. India Online Travel Market Future Projections, 2013-2017
11.4. India Online Travel Market Company Profile
11.4.1. Irctc.co.in
11.4.1.1. Business Overview
11.4.1.2. Business Strategy
11.4.1.3. Financial Performance
11.4.2. Makemytrip.com
11.4.2.1. Business Overview
11.4.2.2. Business Strategy
11.4.2.3. Financial Performance
11.4.3. Yatra.com
11.4.3.1. Business Overview
11.4.3.2. Business Strategy
11.4.3.3. Financial Performance
12. India Online Non-Travel Market Size, 2007-2012
12.1. India Online Non-travel Market segmentation By Financial, Retail, Digital Downloads and Other Online Services, 2007-2012
12.2. India Online Non-Travel Market Future Projections, 2013-2017
13. India Online Retail Market Size, 2007-2012
13.1. India Online Retailing Market Segmentation by Type of Products, 2009-2012
13.2. Market Share of Major Players in Indian Online Retail Market, 2011-2012
13.3. India Online Retailing Market Future Projections, 2013-2017
13.4. India Online Retail Market Company Profile
13.4.1. Amazon.com India
13.4.1.1. Busisness Overview
13.4.1.2. Busisness Strategy
13.4.2. FlipKart.com
13.4.2.1. Business Overview
13.4.2.2. Business Strategy
13.4.2.3. Financial Performance
13.4.3. Snapdeal.com
13.4.3.1. Business Overview
13.4.3.2. Business Strategy
13.4.3.3. Financial Performance
13.4.4. Ebay India
13.4.4.1. Business Overview
13.4.4.2. Busisness Strategy
14. India Online Financial Services Market Size, 2007-2012
14.1. India Online Financial Services Segmentation By Insurance Related, Fund Based and Online Financial Transactions, 2009-2012
14.2. India Online Financial Services Markets Competitive Landscape
14.3. India Online Financial Services Market Future Projections, 2013-2017
15. India Online Mobile and Digital Downloads Market Size, 2007-2012
15.1. India Online Mobile and Digital Downloads Market Segmentation, 2009-2012
15.2. India Online and Digital Downloads Market Future Projections, 2013-2017
16. India Preferred Online Services Market Size, 2007-2012
16.1. India Preferred Online Services Market Segmentation by Online Jobs, Movie Ticketing, Matrimonial, Classifieds, Food Delivery and Gaming Subscription, 2009-2012
16.2. India Preferred Online Services Market Competitive Landscape
16.3. India Preferred Online Services Market Future projections, 2013-2017
17. India Online B2C E-Commerce Market Future Outlook and Projections, 2013-2017
17.1. Cause and Effect Relationship between Dependent and Independent Variables in the India Online B2C Market
18. India Online Advertisement and Classifieds Spending Market Size, FY'2007-FY'2012
18.1. India Online Advertisement and Classified Spending Market segmentation
18.1.1. By Type of Platform, FY'2008-FY'2012
18.1.2. By Type of Online Services, FY'2012
18.2. India Online Display Advertisement Market Size, FY'2008-FY'2012
18.2.1. India Online Display Advertisement Market Segmentation
18.2.1.1. By Industry, FY'2010-FY'2012
18.2.1.2. By Technology (Image, Flash, Video and Text Ads), FY'2012
18.2.2. India Online Display Advertisement Market Future Projections, FY'2013-FY'2017
18.3. India Online Search Advertisement Market Size, FY'2010-FY'2012
18.3.1. India Online Search Advertisement Market Segmentation by Industry, FY'2010-FY'2012
18.3.2. India Online Search Advertisement Market Future Projections, FY'2013-FY'2017
18.4. India Online Mobile Advertisement Market Size, FY'2011-FY'2012
18.4.1. India Online Mobile Advertisement Market Segmentation
18.4.2. India Online Mobile Advertisement Market Future Projections, FY'2013-FY'2017
18.5. India Online Advertisement and Classifieds Spending Market Competitve Landscape
18.6. India Online Advertisement and Classifieds Spending Market Future Projections, FY'2013-FY'2017
19. India Electric Retail Payment Market Size, FY'2007-FY'2012
19.1. India Online Payment gateway Market Size, 2007-2012
19.1.1. India Online Payment Gateway Market Segmentation, 2007-2012
19.1.2. India Online Payment Gateways Competitive Landscape
19.1.3. India Online Payment Gateway Market Future Projections, 2013-2017
20. SWOT Analysis of India E-commerce Industry
Strengths
Weaknesses
Opportunities
Threats
21. India E-commerce Industry Trends and Developments
21.1. Online Trading in Capital Market
21.2. State Wise E-commerce in India
21.3. Increasing Number of Online Unique Visitors
21.4. Reliance on Cash-on-Delivery
21.5. Restricted Foreign Investments in the Indian Online B2C Market
21.6. Enhancing Mobile Phone Subscribers in India
22. India E-commerce Industry Macro Economic Factors
22.1. Number of Internet Users in India, 2007-2017
22.2. Number of Plastic Cards in India, FY'2007-FY'2017
22.3. Personal Disposable Income of India, FY'2007-FY'2017
22.4. Private Equity Investment in India, 2007-2017
23. Appendix
23.1. Market Definitions
23.2. Abbreviations
23.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model (SPSS Analysis)
Final Conclusion
23.4. Disclaimer



LIST OF FIGURES

Figure 1: Asia-Pacific E-commerce Industry Market Size on the Basis of Transaction Size in USD Billion, from 2007-2012
Figure 2: Asia-Pacific E-commerce Industry Segmentation on the Basis of Contribution by Countries in Percentage, 2007-2012
Figure 3: Asia-Pacific E-commerce industry Segmentation on the Basis of Contribution by Type of Business Model in Percentage, 2007-2012
Figure 4: India B2B Market Size on the Basis of Net Revenue in USD Million, FY'2010-FY'2012
Figure 5: India B2B Market Segmentation on the Basis of Contribution by the Size of Enterprise in Percentage, FY'2010-FY'2012
Figure 6: Market share of Major Players in India Online B2B Market on the Basis of Revenue in Percentage, FY'2012
Figure 7: India Online B2B Market Future Projections on the Basis of Net Revenue in USD Million, FY'2013-FY'2017
Figure 8: India Online B2C Market Size on the basis of Transaction Scale in USD Million, 2007-2012
Figure 9: India Online B2C Market Segmentation on the Basis of Contribution by Online Travel and Non-travel Market in Percentage, 2007-2012
Figure 10: India Online Travel Market Size on the Basis of transaction Scale in USD Million, 2007-2012
Figure 11: India Online Travel Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017
Figure 12: Irctc.com Financial Performance on the Basis of Annual Revenue from E-Ticketing in USD Million, FY'2007-FY'2012
Figure 13: Irctc.com Operational Performance on the Basis of Number of Tickets Booked Online in Million, FY'2007-FY'2012
Figure 14: Makemytrip.com Financial Performance on the Basis of Annual Revenue in USD Million, FY'2008-FY'2012
Figure 15: Yatra.com Financial Performance on the Basis of Annual Revenue in USD Million, from FY'2010-FY'2012
Figure 16: India Online Non-travel Market Size on the Basis of Transaction Scale in USD Million, 2007-2012
Figure 17: India Online Non-travel Market Segmentation on the Basis of Contribution by Online Services Offered in Percentage, 2007-2012
Figure 18: India Online Non-travel market Future Projections on the Basis of transaction Scale in USD Million, 2013-2017
Figure 19: India Online Retail Market Size on the Basis of Transaction Scale in USD Million, 2007-2012
Figure 20: India Online Retailing Market Segmentation on the Basis of Contribution by Type of Products in Percentage, 2009-2012
Figure 21: India Online Retail Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017
Figure 22: Flipkart.com Financial Performance on the Basis of Online Sales Revenue and Growth Rate in USD Million and Percentage, from FY'2009-FY'2012
Figure 23: Snapdeal.com Financial Performance on the Basis of Revenue in USD Million, from FY'2011-FY'2012
Figure 24: India Online Financial Services Market Size on the Basis of Transaction Scale in USD Million, 2007-2012
Figure 25: India Online Financial Services Market Segmentation on the Basis of Contribution by Type of Financial Transaction in Percentage, 2009-2012
Figure 26: India Online Financial Services Market Future Projections on the basis of Transaction Scale in USD Million, 2013-2017
Figure 27: India Online Mobile and Digital Downloads Market Size on the Basis of Transaction Scale in USD Million, 2007-2012
Figure 28: India Online Mobile and Digital Downloads Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017
Figure 29: India Preferred Online Services Market Size on the Basis of Transaction Scale in USD Million, 2007-2012
Figure 30: India Preferred Online Services Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017
Figure 31: India Preferred Online Services Segment Future Projection on the Basis of Transaction Scale in USD Million, 2013-2017
Figure 32: India B2C Market Future Projections on the Basis of Transactional Scale in USD Million, 2013-2017
Figure 33: India Online Advertisement and Classifieds Market Size on the Basis of Expenditure in USD Million, FY'2007-FY'2012
Figure 34: India Online Advertisement and Classifieds Spending Market Segmentation on the Basis of Contribution by the Type of Platforms in Percentage, FY'2008-FY'2012
Figure 35: India Online Advertisement and Classifieds Spending Market Segmentation on the Basis of Ependiture by the Type of Platforms in USD Million, FY'2008-FY'2012
Figure 36: India Online Advertisement and Classifieds Spending Market Segmentation on the Basis of Contribution by Type of Online Service in Percentage, FY'2012
Figure 37: India Online Display Advertisement Market Size on the Basis of Expenditure in USD Million, FY'2008-FY'2012
Figure 38: India Online Display Advertisement Market Segmentation on the Basis of Contribution by the Type of Technology in Percentage, FY'2012
Figure 39: India Online Display Advertisement Market Future Projections on the Basis of Expenditure in USD Million, FY'2013-FY'2017
Figure 40: India Online Search Advertisement Market Size on the Basis of Expenditure in USD Million, FY'2010-FY'2012
Figure 41: India Online Search Advertisement Market Future Projections on the Basis of Expenditure in USD Million, FY'2013-FY'2017
Figure 42: India Online Mobile Advertisement Market Size on the Basis of Expenditure in USD Million, FY'2011-FY'2012
Figure 43: India Online Mobile Advertisement Market Segmentation on the Basis of Contribution by Type of Technology in Percentage, FY'2012
Figure 44: India Online Mobile Advertisement Market Future Projections on the Basis of Expenditure in USD Million, FY'2013-FY'2017
Figure 45: India Online Advertisement Market Future Projections on the Basis of Expenditure on Advertisement in USD Million, FY'2013-FY'2017
Figure 46: India Online Retail Payment Market Size on the Basis of Transaction in Value and Volume Terms in Million and USD Billion, FY'2007-FY'2012
Figure 47: India Electronic Retail Payment Market Segmentation on the Basis of Contribution in the Volume of Transaction in Percentage, FY'2007-FY'2012
Figure 48: India Electronic Retail Payment Market Segmentation on the Basis of Contribution in the Value of Transaction in Percentage, FY'2007-FY'2012
Figure 49: India Online Payment Gateway Market Size on the Basis of Net Transaction Cost in USD Million, 2007-2012Figure 50: India online Payment Gateway Market Segmentation on the Basis of Contribution of Online Payments in Travel and Non-Travel Market in Percentage, 2007-2012
Figure 51: India Online Payment Gateway Future Projections on the Basis of Transaction Cost in USD Million, 2013-2017
Figure 52: Number of Internet Users Segmentation in India on the Basis of Contribution by Region in Percentage, 2007-2011
Figure 53: India Cash-on-Delivery Transactions Market Size in USD Million, 2007-2012
Figure 54: Mobile Phone Subscribers in India on the Basis of Number of Subscriptions in Million Units, 2007-2012
Figure 55: Total Number of Internet Users in India in Million Users, 2007-2017
Figure 56: Total Number of Plastic Cards in India on the Basis of Cards Outstanding in Million, FY'2007-FY'2017
Figure 57: Private Equity Investment in E-Commerce Industry in India in USD Million, 2007-2017



LIST OF TABLES

Table 1: Asia-Pacific B2B Market Segmentation on the Basis of Countries in USD Billion, 2007-2012
Table 2: Asia-Pacific B2C Market Segmentation on the Basis of the Countries in USD Billion, 2007-2012
Table 3: India Online Travel Market Segmentation on the Basis of Types of Travel Mode and Other Online Travel Services in USD Million, 2009-2012
Table 4: India Online Travel Market Segmentation on the Basis of Contribution by Mode of Travel and Other Online Travel Services in Percentage, 2007-2012
Table 5: India Online Travel Competitive Landscape on the Basis of Reach in Percentage, July 2012
Table 6: Competitive Landscape of Major Players in India Online Travel market on the Basis of Revenue in USD Million, FY'2008-FY'2012
Table 7: Makemytrip.com Major Deals in Company Evolution on the Basis of Deal Value and Deal Stake in USD Million and Percentage
Table 8: Yatra.com Private Equity Investments in Company Evolution on the Basis of Del Value and Deal Stake in USD Million and Percentage
Table 9: Yatra.com Major Deals in Company Evolution on the Basis of Deal Value and Deal Stake in USD Million and Percentage
Table 10: India Online Non-travel Market Segmentation on the Basis of Online Services Offered in USD Million, 2007-2012
Table 11: India Online Non-travel Market Segmentation on the Basis of Contribution by Online Services Offered in Percentage, 2007-2012
Table 12: Market Share of Major Players in India Online Retail Market on the Basis of Unique Visitors in Million, July' 2011-July' 2012
Table 13: Market Share of Major Players in Online Retail Market on the Basis of Contribution in the Overall Unique Visitors in Percentage, July' 2011-July' 2012
Table 14: India Online Retail Market Segments Future Projections on the Basis of Transaction Value in USD Million, 2013-2017
Table 15: India Online Financial Services Market Competitive Landscape on the Basis of Business Overview, Key Business Segments and Key development
Table 16: India Online Financial Services Market Segmentation Future Projection on the Basis of Transactional Scale in USD Million, 2013-2017
Table 17: India Online Mobile and Digital Downloads Market Segmentation on the Basis of Contribution by Type of Online Services in Percentage, 2009-2012
Table 18: India Online Mobile and Digital Download Market Segments Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017
Table 19: India Preferred Online Services Market Segmentation on the Basis of Contribution by Type of Services in Percentage, 2009-2012
Table 20: Competitive Landscape of Major Players (Naukri, Monster, Times Jobs) in India Online Jobs Market on the Basis of Business Overview, Segments and Key Development
Table 21: India Online Real Estate Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments
Table 22: India Online Matrimonial Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments
Table 23: India B2C Market Cause and Effect Relationship between Dependent and Independent Variables
Table 24: India Online Display Advertisement Market Segmentation on the Basis of Contribution by Type of Industry in Percentage, FY'2010-FY'2012
Table 25: India Online Display Advertisement Market Segmentation on the Basis of Expenditure by Type of Industry in USD Million, FY'2010-FY'2012
Table 26: India Online Search Advertisement Market Segmentation on the Basis of Contribution by Industry in Percentage, FY'2010-FY'2012
Table 27: India Online Search Advertisement Market Segmentation on the Basis of Expenditure by Industry in USD Million, FY'2010-FY'2012
Table 28: India Online advertisement and Classifieds Spending Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments
Table 29: India Online Payment Gateways Competitive Landscape on the Basis of Business Overview, Key Business Segments, Business Strategy and Key Developments
Table 30: India Online Trading in Capital Market, FY'2007-FY'2012
Table 31: India Number of Unique Visitors and Active Users on the Basis of Online Travel, Online B2C Market and E-commerce Industry in Million Units, from June 2010-July 2011
Table 32: Personal Disposable Income in India in USD Million, FY'2007-FY'2017
Table 33: Correlation Matrix of the India Online Travel Market
Table 34: Regression Coefficients Output



COMPANIES MENTIONED

Irctc.co.in, makemytrip.com, yatra.com, Amazon.com, Flipkart.com, Snapdeal.com, Ebay India, CC Avenue, EBS, Directpay.com, ABC Payments, Komli, Tyroo, Ozone Media Solutions, Shaadi.com, Jeevansaathi.com, Bharatmatrimony.com, 99acres.com, magicbricks.com, indiaproperty.com, naukri.com, timesjobs.com, monsterindia.com, moneycontrol.com, myiris.com, indiainfoline.com

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