Synopsis

- The report provides market analysis, information and insights into Israel’s cards and payments market, including:
- Current and forecast values for each category of Israel’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Israel’s cards and payments industry
- Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
- Comprehensive analysis of consumer attitudes and their buying preferences for cards
- Competitive landscape of Israel’s cards and payments industry





Summary

In Israel, the cards industry is dominated by three companies: Isracard, which belongs to Bank Hapoalim; Leumi Card, which belongs to Bank Leumi; and Visa Cal, which belongs to Discount Bank. Currently there are five foreign banks in Israel: Citigroup, HSBC Holding, Barclays Bank, BNP Paribas and State Bank of India. During the review period, the overall cards industry registered a nominal CAGR of 6.55%, from 7.0 million in 2008 to 9.0 million in 2012. Israel’s banking system is open to foreign investment, and the government actively encourages and supports the inflow of foreign capital. In terms of card volume, the credit cards category held the highest industry share of 60.5% in 2012, followed by debit cards with 29.1% and prepaid cards with 10.4%. Over the forecast period, the credit cards category is expected to register a CAGR of 3.65%, rising from 6.0 million cards in 2013 to 6.6 million in 2017. The prepaid cards category is expected to post the highest growth with a CAGR of 5.05%, rising from 997,100 cards in 2013 to 1.2 million in 2017.


Scope

- This report provides a comprehensive analysis of Israel’s cards and payments industry
- It provides current values for Israel’s cards and payments industry for 2012 and forecast figures for 2017
- It details the different macroeconomic, infrastructural, consumer and business drivers affecting Israel’s cards and payments industry
- It outlines the current regulatory framework in the industry
- It details the marketing strategies used by various bankers and other institutions.
- It profiles the major banks in Israel’s cards and payments industry





Reasons To Buy

- Make strategic business decisions using historic and forecast market data related to Israel’s cards and payments industry and each market within it
- Understand the key market trends and growth opportunities within Israel’s cards and payments industry
- Assess the competitive dynamics in Israel’s cards and payments industry
- Gain insights into the marketing strategies used for selling various types of cards in Israel
- Gain insights into key regulations governing Israel’s cards and payments industry




Key Highlights
- Israel’s economy recorded stable growth in 2012 at an annual rate of 2.9%, in comparison with 4.7% growth in 2011. The slow growth in GDP was mainly due to a decline in exports and low domestic consumption.
- In terms of card volume, the credit cards category held the highest industry share of 60.5% in 2012, followed by debit cards with 29.1% and prepaid cards with 10.4%.
- Two key trends in Israel’s credit card category are the issuance of non-bank credit cards by credit card companies, usually linked to customer clubs or consumer or other entities, and the expansion of the range of services offered by credit card companies in the area of credit and financing to cardholders and merchants, including through the issuance of revolving credit cards which allow cardholders to determine debit amounts and dates according to their needs and ability to pay.
- In Israel, the cards industry is dominated by three companies: Isracard, which belongs to Bank Hapoalim; Leumi Card, which belongs to Bank Leumi; and Visa Cal, which belongs to Discount Bank. Currently there are five foreign banks in Israel: Citigroup, HSBC Holding, Barclays Bank, BNP Paribas and State Bank of India.

Table Of Contents


1 Executive Summary
2 Attractiveness and Future Prospects of the Israeli Cards and Payments Industry
3 Analysis of Israel’s Cards and Payments Industry Drivers
3.1 Macroeconomic Fundamentals
3.1.1 Stable GDP growth
3.1.2 Urban vs rural population
3.1.3 Rising consumer spending
3.2 Infrastructure Drivers
3.2.1 Mobile payment systems gaining popularity
3.2.2 Rising number of internet users
3.2.3 Growing number of ATMs
3.2.4 Increasing number of POS terminals
3.3 Business Drivers
3.3.1 Growing retail sector
3.3.2 New banking law to promote competition in the credit card category
3.3.3 Card spending expected to rise with increasing numbers of inbound tourists
3.4 Card Fraud Statistics
3.4.1 By channel
3.5 Regulatory Framework
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate sector
4.2 Consumer Preferences
4.2.1 Price
4.2.2 Service
4.2.3 Convenience
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Overview of the payment channels
5.1.2 Cash
5.1.3 Credit transfers
5.1.4 Direct debits
5.1.5 Card payments
5.1.6 Checks
5.2 Debit Cards
5.2.1 By card issuer
5.2.2 By scheme
5.3 Credit Cards
5.3.1 By card issuer
5.3.2 By scheme
6 Strategies Adopted by Key Operators
6.1 Market Entry Strategies
6.2 Marketing and Product Strategy
6.2.1 Debit cards
6.2.2 Credit cards
6.3 Pricing Strategies
7 Market Size and Growth Potential of Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Size and Forecast of the Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Cards
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Cards
7.4.1 Analysis by number of cards
7.4.2 Analysis by transaction value
7.5 Credit Cards
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Other key performance indicators
8 Company Profiles, Product, and Marketing Strategies
8.1 Isracard Group
8.1.1 Strategies
8.1.2 Debit card offered
8.1.3 Credit cards offered
8.2 Leumi Card
8.3 Israel Credit Cards Ltd (Cal)
8.3.1 Strategies
8.3.2 Visa cards offered
8.3.3 MasterCard cards offered
9 Appendix
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Disclaimer


List of Tables

Table 1: Israeli Payment Channels (NIS Million), 2008 and 2012
Table 2: Israeli Cards Industry by Type of Card (Number in Thousands), 2008-2017
Table 3: Israeli Cards Industry Size by Volume (Thousands), 2008-2017
Table 4: Israeli Cards Industry Size by Transaction Value (NIS Million), 2008-2017
Table 5: Israeli Cards Industry Size by Transaction Value (US$ Million), 2008-2017
Table 6: Israeli Cards Industry Size by Transaction Volume (Million), 2008-2017
Table 7: Israeli Debit Card Category Size (Thousands), 2008-2017
Table 8: Israeli Debit Card Category Size (NIS Million), 2008-2017
Table 9: Israeli Debit Card Category Size (US$ Million), 2008-2017
Table 10: Israeli Debit Card Category Size by Transaction Volume (Million), 2008-2017
Table 11: Israeli Card Category Size by Frequency of Use (Transactions per Card per Year),
Table 12: Israeli Prepaid Card Category Size by Volume (Thousands), 2008-2017
Table 13: Israeli Open-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Table 14: Israeli Closed-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Table 15: Israeli Prepaid Cards Category Size by Transaction Value (NIS Million), 2008-2017
Table 16: Israeli Prepaid Cards Category Size by Transaction Value (US$ Million), 2008-2017
Table 17: Israeli Credit Card Category Size by Volume (Thousands), 2008-2017
Table 18: Israeli Credit Card Category Size by Transaction Value (NIS Million), 2008-2017
Table 19: Israeli Credit Card Category Size by Transaction Value (US$ Million), 2008-2017
Table 20: Israeli Credit Card Category Size by Transaction Volume (Million), 2008-2017
Table 21: Israeli Credit Card Category Size by Frequency of Use, 2008-2017
Table 22: Israeli Credit Card Category Size by Average Transaction Value (NIS), 2008-2017
Table 23: Israeli Credit Card Category Size by Average Transaction Value (US$), 2008-2017


List of Figures

Figure 1: Current and Future Prospects of Various Cards in Israel
Figure 2: Growth Potential of the Israeli Cards and Payments Industry by Area of Use
Figure 3: Israeli Cards and Payments Industry Drivers
Figure 4: Israeli GDP Growth Rate (%), 2008-2012
Figure 5: Urban vs Rural Populations in Israel, 2008-2017
Figure 6: VeriFone’s Mobile Payment System
Figure 7: The Digimo Mobile Payment Platform
Figure 8: Number of Internet Users in Israel (Million), 2008-2012
Figure 9: Number of ATMs in Israel (Thousands), 2008-2017
Figure 10: Number of POS Terminals in Israel (Thousands), 2008-2017
Figure 11: Israeli Retail Sales (US$ Billion) and Growth (%), 2008-2012
Figure 12: Israeli Inbound Tourism by Country of Origin, 2012
Figure 13: Israeli Card Fraud Statistics (NIS Million), 2008-2012
Figure 14: Israeli Consumer Preferences for Various Types of Card
Figure 15: Shares of Different Payment Channels in Israel (%), 2008 and 2012
Figure 16: Value and Growth of Israeli Cash Transactions (NIS Million), 2008-2012
Figure 17: Value and Growth of Israeli Credit Transfers (NIS Million), 2008-2012
Figure 18: Value and Growth of Israeli Direct Debits (NIS Million), 2008-2012
Figure 19: Value and Growth of Israeli Card Payments (NIS Million), 2008-2012
Figure 20: Value and Growth of Israeli Check Payments (NIS Million), 2008-2012
Figure 21: Israeli Debit Card Category Shares by Card Issuer (%), 2011
Figure 22: Israeli Debit Card Category Shares by Scheme (%), 2011
Figure 23: Israeli Credit Card Category Shares by Card Issuer (%), 2011
Figure 24: Israeli Credit Card Category Shares by Scheme (%), 2011
Figure 25: Foreign Banks Operating in Israel and Their Market Entry Strategies
Figure 26: Average Monthly Costs of an Isracard Credit Card by Banks in Israel (NIS), January to June 2012
Figure 27: Average Monthly Costs of an ICC-Cal Credit Card by Banks in Israel (NIS), January to June 2012
Figure 28: Israeli Cards Industry by Type of Card (%), 2008-2017
Figure 29: Israeli Cards Industry Size by Volume (Thousands), 2008-2017
Figure 30: Israeli Cards Industry Size by Transaction Value (NIS Million), 2008-2017
Figure 31: Israeli Cards Industry Size by Transaction Volume (Million), 2008-2017
Figure 32: Israeli Debit Card Category Size (Thousands), 2008-2017
Figure 33: Israeli Debit Card Category Size (NIS Million), 2008-2017
Figure 34: Israeli Debit Card Category Size by Transaction Volume (Million), 2008-2017
Figure 35: Israeli Card Category Size by Frequency of Use (Transactions per Card per Year),
Figure 36: Israel’s Debit Card Use ATMs and POS Terminals (Million), 2008-2017
Figure 37: Israeli Prepaid Card Category Size by Volume (Thousands), 2008-2017
Figure 38: Israeli Open-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Figure 39: Israeli Closed-Loop Prepaid Cards Segment Size (Thousands), 2008-2017
Figure 40: Israeli Prepaid Cards Category Size (NIS Million), 2008-2017
Figure 41: Israeli Credit Card Category Size by Volume (Thousands), 2008-2017
Figure 42: Israeli Credit Card Category Size by Transaction Value (NIS Million), 2008-2017
Figure 43: Israeli Credit Card Category Size by Transaction Volume (Million), 2008-2017
Figure 44: Israeli Credit Card Category Size by Frequency of Use, 2008-2017
Figure 45: Israeli Credit Card Category Size by Average Transaction Value (NIS), 2008-2017
Figure 46: Growth of Isracard Group’s Debit and Credit Card Categories (%), 2007-2011
Figure 47: Isracard Group Market Segmentation of Cards Offered
Figure 48: Leumi Card’s Market Segmentation of Cards Offered
Figure 49: Growth of Leumi Card’s Debit and Credit Card Categories (%), 2007-2011
Figure 50: Growth of Cal’s Debit and Credit Card Categories (%), 2007-2011
Figure 51: Cal’s Market Segmentation of Cards Offered

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