Table of Contents
Poland is a European leader in the production of major appliances, with regular upturns in exports, as well as growth in sales in the home market. The substantial increase in disposable incomes in Polish households, largely fuelled by newly established child benefit, contributed to rapid growth in sales of major appliances. The strongest growth was noted in categories with lower penetration rates, such as dishwashers and freezers. Lower but steady growth was observed for traditional major applia...
Euromonitor International’s Consumer Appliances in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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