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Emergence of S-Commerce and Impact on Consumer Goods Industries

  • April 2013
  • -
  • Euromonitor International
  • -
  • 88 pages

Euromonitor International examines the impact of social networks on businesses, zooms into the emergence of social commerce (s-commerce) and identifies industries which are most likely to benefit from social media. The briefing evaluates business opportunities by industry by looking into the new type of consumer – the connected consumer – and by drawing parallels with technologies such as the Internet, which has already had a quantifiable impact on how products are retailed and consumed.

Euromonitor International's Emergence of S-Commerce and Impact on Consumer Goods Industries global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Emergence of S-Commerce and Impact on Consumer Goods Industries
Emergence of S-Commerce and Impact on Consumer Goods Industries
Euromonitor International
April 2013
Introduction
The Importance of Social
Social Landscape
The Connected Consumer
Ad Medium or Retail Channel
Direct-to-consumer
Opportunities for "S-Commerce"
Conclusions

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