Table of Contents
What is healthy? What is natural? What is juice? In a competitive environment where every occasion and every consumer is now in play, juice manufacturers now grapple with these very questions on a global scale, as juice continues to move from a position as an intrinsically healthy beverage to one which must make the case for growth to consumers, like any other soft drink. In this new report, Euromonitor International examines the threats and the opportunities in a global category in flux.
Euromonitor International's Fruit and Vegetable Juices: Building a Better Beverage global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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