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Luxury Electronic Gadgets in Germany

  • December 2015
  • -
  • Euromonitor International
  • -
  • 18 pages

Luxury electronic gadgets grew by 5% in current value terms in 2015 to reach €26 million, with 13,400 units sold. For the second year in a row, and for the first time by a clear distance, luxury mobile phones outperformed sales of mobile phones overall. The reason for the comparatively lower sales of luxury mobile phones compared to non-luxury mobile phones in the earlier years of the review period was the boom in smartphones, whereby many Germans phased out their old mobile phones and replaced...

Euromonitor International's Luxury Electronic Gadgets in Germany report offers a comprehensive guide to the size and shape of the Luxury Electronic Gadgets market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Electronic Gadgets retailing along with the development of consumers’ shopping patterns. Forecasts to 2019 illustrate how the market is set to change

Product coverage: Luxury Mobile Phones, Luxury Mp3 Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Electronic Gadgets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Luxury Electronic Gadgets in Germany
LUXURY ELECTRONIC GADGETS IN GERMANY
Euromonitor International
December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Luxury Electronic Gadgets by Category: Value 2010-2015
Table 2 Sales of Luxury Electronic Gadgets by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Luxury Electronic Gadgets: % Value 2010-2014
Table 4 LBN Brand Shares of Luxury Electronic Gadgets: % Value 2011-2014
Table 5 Distribution of Luxury Electronic Gadgets by Format: % Value 2010-2015
Table 6 Forecast Sales of Luxury Electronic Gadgets by Category: Value 2015-2020
Table 7 Forecast Sales of Luxury Electronic Gadgets by Category: % Value Growth 2015-2020
Executive Summary
Continued Growth of Luxury Goods in Germany in 2015
Growing Target Group for Luxury Goods the Main Driver Behind Its Positive Performance
Competitive Environment Remains Very Fragmented in Germany
Luxury Goods Mainly Purchased in Store-based Non-grocery Channels
No End in Sight for Growth of Luxury Goods in Germany
Key Trends and Developments
Development of Luxury Goods Supported by Economic Circumstances
Growing Number of Urban Singles and Dink's in Favour of Luxury Goods
German Consumers Able To Choose From A Wide Range of Companies and Brands
Domestic Spending Much More Important Than Foreign Spending in Luxury Goods
Distribution
Summary 1 Selected Luxury Shopping Centres: 2015
Summary 2 Selected Luxury Department Stores: 2015
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2010-2015
Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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