Table of Contents
Sinebrychoff’s future strategy involves strengthening its position in the Finnish soft drinks market through the use of active marketing campaigns and by focusing on new product development. The company aims to expand its consumer base by having only premium and niche products in its portfolio. The company’s Strategy Director changed in 2015 and its new strategy director Juha Helminen is expected to strengthen the company’s position, especially in the on-trade channel.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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