CDE S doo is the company behind the Interex hypermarket brand. In 2015, CDE S doo planned to strengthen its position in retailing in Serbia by focusing on the development of its private label range. Taking into account that its operations in Serbia are different in some categories from those of its parent company, ITM Enterprises SA, in terms of price policy and the size of its outlets, CDE plans to continue with its policy of developing its private label line Selekcija Musketara.
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Table Of Contents
CDE S doo in Retailing (Serbia) CDE S DOO IN RETAILING (SERBIA) Euromonitor International January 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 CDE S doo: Share of Sales Generated by Internet Retailing 2013-2015 Private Label Summary 2 CDE S doo: Private Label Portfolio Competitive Positioning Summary 3 CDE S doo: Competitive Position 2015