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Consumer Health in Poland

  • September 2016
  • -
  • Euromonitor International
  • -
  • 119 pages

The Polish consumer health market continued to record healthy and steady current value growth in 2016, in line with the review period average. The industry continued to benefit from ongoing economic growth in the country and subsequently slightly rising disposable incomes and improving consumer confidence. Positive growth was recorded by both urgency-related categories such as analgesics and cough, cold and allergy (hay fever) remedies as well as those related to fitness and wellbeing, such as s...

Euromonitor International’s Consumer Health in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Consumer Health in Poland
CONSUMER HEALTH IN POLAND
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Strong Growth Maintained in 2016
Heavy Advertising Fuels Sales of OTC and Other Healthcare Products
Multinational Players Face Strong Domestic Challengers
Non-pharmacy Distribution Channels Gain Share
Bright Outlook for Consumer Health Over the Forecast Period
Key Trends and Developments
Connected Electronic Devices Increasingly Influence Poles' Shopping Behaviour
the Active Elderly A Newly Emerging Consumer Group in Poland
Poles Seek Naturally-positioned OTC Products and Dietary Supplements
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 2 Life Expectancy at Birth 2011-2016
Market Data
Table 3 Sales of Consumer Health by Category: Value 2011-2016
Table 4 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 6 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 7 Distribution of Consumer Health by Format: % Value 2011-2016
Table 8 Distribution of Consumer Health by Format and Category: % Value 2016
Table 9 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Reimbursement
Advertising/promotion Regulatory Requirements
Packaging Regulatory Requirements and Labelling Regulatory Trends
Distribution Channels
Vitamins and Dietary Supplements Registration and Classification
Combination Products
Advertising
Packaging and Labelling Trends
Distribution Channels
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2015/2016
Definitions
Sources
Summary 2 Research Sources
Aflofarm Farmacja Polska Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 3 Aflofarm Farmacja Polska Sp zoo: Key Facts
Competitive Positioning
Summary 4 Aflofarm Farmacja Polska Sp zoo: Competitive Position 2016
GlaxoSmithKline Consumer Healthcare Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 5 GlaxoSmithKline Consumer Healthcare Sp zoo: Key Facts
Summary 6 GlaxoSmithKline Consumer Healthcare Sp zoo: Operational Indicators
Competitive Positioning
Summary 7 GlaxoSmithKline Consumer Healthcare Sp zoo: Competitive Position 2016
Polski Lek SA in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 8 Polski Lek SA: Key Facts
Summary 9 Polski Lek SA: Operational Indicators
Competitive Positioning
Summary 10 Polski Lek SA: Competitive Position 2016
US Pharmacia Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 11 US Pharmacia Sp zoo: Key Facts
Summary 12 US Pharmacia Sp zoo: Operational Indicators
Competitive Positioning
Summary 13 US Pharmacia Sp zoo: Competitive Position 2016
Zaklady Farmaceutyczne Polpharma SA in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 14 Zaklady Farmaceutyczne Polpharma SA: Key Facts
Competitive Positioning
Summary 15 Zaklady Farmaceutyczne Polpharma SA: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Adult Mouth Care: Value 2011-2016
Table 12 Sales of Adult Mouth Care: % Value Growth 2011-2016
Table 13 NBO Company Shares of Adult Mouth Care: % Value 2012-2016
Table 14 LBN Brand Shares of Adult Mouth Care: % Value 2013-2016
Table 15 Forecast Sales of Adult Mouth Care: Value 2016-2021
Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Analgesics by Category: Value 2011-2016
Table 18 Sales of Analgesics by Category: % Value Growth 2011-2016
Table 19 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2011-2016
Table 20 NBO Company Shares of Analgesics: % Value 2012-2016
Table 21 LBN Brand Shares of Analgesics: % Value 2013-2016
Table 22 Forecast Sales of Analgesics by Category: Value 2016-2021
Table 23 Forecast Sales of Analgesics by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Sleep Aids: Value 2011-2016
Table 25 Sales of Sleep Aids: % Value Growth 2011-2016
Table 26 NBO Company Shares of Sleep Aids: % Value 2012-2016
Table 27 LBN Brand Shares of Sleep Aids: % Value 2013-2016
Table 28 Forecast Sales of Sleep Aids: Value 2016-2021
Table 29 Forecast Sales of Sleep Aids: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 32 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 33 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 34 Sales of Decongestants by Category: Value 2011-2016
Table 35 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 36 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 37 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 38 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 39 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 40 Sales of Decongestants by Category: Value 2011-2016
Table 41 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 42 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 43 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 44 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 45 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Dermatologicals by Category: Value 2011-2016
Table 47 Sales of Dermatologicals by Category: % Value Growth 2011-2016
Table 48 NBO Company Shares of Dermatologicals: % Value 2012-2016
Table 49 LBN Brand Shares of Dermatologicals: % Value 2013-2016
Table 50 LBN Brand Shares of Hair Loss Treatments: % Value 2013-2016
Table 51 Forecast Sales of Dermatologicals by Category: Value 2016-2021
Table 52 Forecast Sales of Dermatologicals by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Digestive Remedies by Category: Value 2011-2016
Table 54 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 55 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 56 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 57 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 58 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Eye Care by Category: Value 2011-2016
Table 60 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 61 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 62 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 63 NBO Company Shares of Eye Care: % Value 2012-2016
Table 64 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 65 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 66 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 67 Number of Smokers by Gender 2011-2016
Category Data
Table 68 Sales of NRT Smoking Cessation Aids by Category: Value 2011-2016
Table 69 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2011-2016
Table 70 Sales of NRT Gum by Flavour: % Value 2011-2016
Table 71 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2012-2016
Table 72 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2013-2016
Table 73 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 74 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of Wound Care by Category: Value 2011-2016
Table 76 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 77 NBO Company Shares of Wound Care: % Value 2012-2016
Table 78 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 79 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 80 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 81 Sales of Sports Nutrition by Category: Value 2011-2016
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 83 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 16 Dietary Supplements Brand Ranking by Positioning
Summary 17 Multivitamins Brand Ranking by Positioning
Table 87 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 88 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 89 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 90 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 91 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 92 Sales of Tonics by Positioning: % Value 2013-2016
Table 93 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 94 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 95 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 96 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 97 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 98 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 99 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Headlines
Trends
Weight Management
Supplement Nutrition Drinks
Prospects
Category Data
Table 100 Sales of Weight Management and Wellbeing by Category: Value 2011-2016
Table 101 Sales of Weight Management and Wellbeing by Category: % Value Growth 2011-2016
Table 102 NBO Company Shares of Weight Management and Wellbeing: % Value 2012-2016
Table 103 LBN Brand Shares of Weight Management and Wellbeing: % Value 2013-2016
Table 104 Forecast Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 105 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 106 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 107 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 108 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 109 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 110 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 111 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021












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