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Contact Lenses in Poland

  • July 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

In Poland, around 3%-4% of the population wears contact lenses. The overall number increased over the last few years of the review period and an increasing incidence of myopia, especially among younger consumers, was noticeable. In particular, this consumer segment demands fast and convenient solutions, which in turn serves as the key driver for the rising demand of daily disposable lenses (DD), a product type that is often considered best suited to the active lifestyles of modern consumers.

Euromonitor International’s Contact Lenses in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Conventional Lenses, Daily Disposable Lenses (DD), Frequent Replacement Lenses (FRP).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Contact Lenses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Contact Lenses in Poland
CONTACT LENSES IN POLAND
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Contact Lenses by Category: Volume 2011-2016
Table 2 Sales of Contact Lenses by Category: Value 2011-2016
Table 3 Sales of Contact Lenses by Category: % Volume Growth 2011-2016
Table 4 Sales of Contact Lenses by Category: % Value Growth 2011-2016
Table 5 Sales of Contact Lens Solutions: Value 2011-2016
Table 6 Sales of Contact Lens Solutions: % Value Growth 2011-2016
Table 7 Sales of Contact Lenses by Type: % Value 2011-2016
Table 8 Sales of Daily Disposable Lenses (DD) by Material: % Value 2011-2016
Table 9 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2011-2016
Table 10 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2011-2016
Table 11 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2011-2016
Table 12 NBO Company Shares of Contact Lenses: % Value 2011-2015
Table 13 LBN Brand Shares of Contact Lenses: % Value 2012-2015
Table 14 Distribution of Contact Lenses by Format: % Value 2011-2016
Table 15 Distribution of Contact Lens Solutions by Format: % Value 2011-2016
Table 16 Forecast Sales of Contact Lenses by Category: Volume 2016-2021
Table 17 Forecast Sales of Contact Lenses by Category: Value 2016-2021
Table 18 Forecast Sales of Contact Lenses by Category: % Volume Growth 2016-2021
Table 19 Forecast Sales of Contact Lenses by Category: % Value Growth 2016-2021
Table 20 Forecast Sales of Contact Lens Solutions: Value 2016-2021
Table 21 Forecast Sales of Contact Lens Solutions: % Value Growth 2016-2021
Vision Express Sp Sp Zoo in Eyewear (poland)
Strategic Direction
Key Facts
Summary 1 Vision Express SP Sp zoo: Key Facts
Summary 2 Vision Express SP Sp zoo: Operational Indicators
Company Background
Chart 1 Vision Express SP Sp zoo: Vision Express in Bialystok
Internet Strategy
Private Label
Summary 3 Vision Express SP Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 4 Vision Express SP Sp zoo: Competitive Position 2015
Executive Summary
Another Successful Year for Polish Eyewear
Convenience, Quality and Innovation Drive Eyewear in Poland
International Players Account for the Majority of Sales
Optical Goods Stores Leads Distribution
Positive Value Growth Expected Over the Forecast Period
Key Trends and Developments
Ageing Population and Electronics Usage Positively Influence Eyewear Sales
Internet Becomes Increasingly Important To Purchase Route When Buying Eyewear
Enhancing Service and Advisory Sales As A Way To Create Consumer Loyalty
Market Data
Table 22 Sales of Eyewear by Category: Volume 2011-2016
Table 23 Sales of Eyewear by Category: Value 2011-2016
Table 24 Sales of Eyewear by Category: % Volume Growth 2011-2016
Table 25 Sales of Eyewear by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of Eyewear: % Value 2011-2015
Table 27 LBN Brand Shares of Eyewear: % Value 2012-2015
Table 28 Distribution of Eyewear by Format: % Value 2011-2016
Table 29 Forecast Sales of Eyewear by Category: Volume 2016-2021
Table 30 Forecast Sales of Eyewear by Category: Value 2016-2021
Table 31 Forecast Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 32 Forecast Sales of Eyewear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 5 Research Sources












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